2021 Christmas Marketing Program
In order to ensure that the event is carried out in an orderly manner, it is often necessary to prepare an event program in advance, a good event program will certainly focus on audience participation and interaction. A good program will focus on audience participation and interaction. Here is my 2021 Christmas marketing campaign program for you, welcome to read, I hope you can enjoy it.
2021 Christmas marketing program 1
Promotion theme:
Christmas cheer in the Star Supermarket
Promotion time:
December 11th-...
Advertising program:
Snowflakes, wearing a red robe, Santa Claus with a dream of gifts and joy quietly descended on the Stars Supermarket;
red and white tones, the glittering Christmas lights, let people feel the unique romantic and warm, symbolizing peace and happiness. Warmth, a symbol of peace and happiness;
Reflected in which the x snow lotus, holy and flawless, and the whole Christmas atmosphere with the appropriate barrier, her dynamic fashion fastened to the pulse of the times, will make this Christmas extraordinarily fascinating ......
Peaceful, calm, sweet taste, magical gift Endless surprises, as well as x carefully prepared Christmas carnival activities, the passion will be ignited, the moment the heart of all the joy all release.
Christmas Angel Selection
During the holiday season, x will select 10 children as x's lucky Christmas Angel this year, to participate in the December 25th 26th Star Supermarket held various Christmas activities. Each little angel will be given a generous holiday gift. All children over the age of 7 years old can register at the service center on the first floor of the X. X will be selected according to the order of registration.
Christmas child star recruitment
All in singing, dancing and other aspects of the ` children, can register to participate in the evening of December 24th Star Supermarket held a "colorful Christmas" carnival party, so that they get to exercise and growth, but also can win a beautiful Christmas souvenir gift. From now on, whether individuals or groups can go to the x first floor service center to register, x will be based on the registration of the successive selection of merit.
Christmas riddles prize quiz
During the holiday season, every Saturday and Sunday, x will be held on the second floor of the riddles prize quiz activities, just visit the Star Supermarket can participate in, rely on your intelligence to guess the riddles, to win a beautiful gift.
Santa Claus sowing blessed gifts
Christmas gifts, wonderful and. December 24 - 26, as long as you visit the Star Supermarket will have the opportunity to get Santa Claus to give you gifts, in this romantic holiday harvest a special surprise!
Christmas x send you a surprise
★ Daily a low-priced purchase: During the holiday season, the stars of the supermarket every day for you to launch a commodity ultra-low-priced limited edition sales, as long as the visit to the stars of the supermarket will have the opportunity to buy an exceptionally cheap eggs, cabbage, boutique small household appliances, thermal underwear and other commodities.
★ Detonation of popularity of the big discounts: joyful Christmas, the stars of the supermarket a variety of special snacks, snack foods, as well as Christmas scarves, scarves, hats, boutique clothing, jewelry, watches and clocks, and other merchandise promotional specials. Choose one, have a sweet, cozy, gorgeous Christmas.
★ Instant surprise touch color delivery: During the holiday season, the day the stars of the supermarket shopping full of 50 yuan to participate in the Christmas touch color activities, each color coupon are exquisite gifts, touch what is sent, that is, touch that send, surprise and joy.
On the occasion of Christmas, Stars Supermarket wishes the people of the city health, happiness, peace and happiness!
Publicity plan:
1, inside and outside the store decoration
December 11, to complete the creation of the Christmas atmosphere
2, DM ads
December 10 before the printing, and began to distribute
3, television advertising:
December 8 Begin subtitle ads; December 15 start on-screen dubbing ads.
2021 Christmas marketing program 2Activity Purpose:
A supermarket due to the recent decline in sales performance in the state, the staff work morale is greatly reduced. Through the series of promotional planning with fashion and popular characteristics of the activities, fully embodies the characteristics of the "entertainment" type of promotion, to enrich the means of promotion of a store, the accumulation of promotional experience, and then improve the means of promotion of a store is poor and monotonous characteristics, and improve the enthusiasm of the staff.
A central theme:
"Very 3+1, surprise waiting for you!"
Second, the promotional location:
a supermarket activities exhibition area
Third, the content of the activities
Theme: peace is "blessed"
Activity:
The day in a supermarket shopping customers to give "peace fruit" (apple) activities. Customers can personally "pick" peace fruit, symbolizing the harvest of the year.
Specific content is as follows: "Christmas Eve" is a very affectionate night, but also a store to improve the shopping image of a good time, for this reason, a store plans to "peace fruit" and contains affectionate "affectionate card To this end, a store plans to tie the "peace fruit" and the "affectionate card" containing affection to the Christmas tree, so as to give an ordinary apple with affection, care and warmth of the elements. And affectionate blessing of peace card also carries a certain supermarket people on the customer's support over the year and a blessing!
Support needed:
Two large Christmas trees (supplier support)
Apple 20x0 pieces, the cost of about 6000 yuan.
Kindness card 20x0 pieces, cost about 6000 RMB
Theme: Lucky 25
Activity: Any customer who meets any of them can participate in the lucky activity.
Requirements: waist 2 feet 5 inches, shoe size 25 yards (40 #), age 25 years old (this year, the northern cities are calculated according to the virtual age), the day of shopping 25 yuan or more are lucky customers. Lucky customers in a minute, in the host to prompt, guess the price of goods, guess that gift.
Need to support: Lucky gifts (the support of the suppliers, the store selection area).
Other costs forecast: 1000 yuan.
Theme: Passionate Carnival Night
(1) Eat: tasting snacks (semi-finished snacks mainly, manufacturers support)
(2) Drink: tasting alcoholic beverages (manufacturers support)
(3) Play: a beer drinking contest
(4) Music: live point song (shoppers can make a live point song when shopping, by the store radio music
(4) December 30
Theme: Reward to catch, the world has a "letter" people!
From the 24th -26th to collect "the most interesting, the most humorous, the most fashionable" a number of text messages, every day in the supermarket "Specials report area" for "posting! "and finally on the 30th to evaluate the winners and give awards.
Required support: a cell phone number
Fourth, the target goods surprise special price, value return
From the 24th -30th, in addition to a series of activities to enhance the popularity of the week, a supermarket will be a shocking special price of the target goods, so as to change a store!
Fifth, media support
1, pop posters 1,000
2, dm posters 20,000 copies
3, 50,000 copies of the local newspaper publicity
2021 Christmas marketing program 31, the crazy hours every day <
a) Activity time: December 6 - December 25
b) Activity location: 1-4F
c) Activity content: During the activity period, Monday to Friday every day at irregular intervals to choose a time (in the peak of the crowds), Saturday to Sunday (including the 24th and 25th) every day at irregular intervals to choose 2 time, in 1-4F to choose a counter to hold the event, and to choose a counter in 1-4F to hold the event. From Saturday to Sunday (including the 24th and 25th), we will hold a 20-minute time-limited sale at one of our counters in 1-4f, offering a 50% discount on the current price. (The goods sold during the snatching period are recommended to be free of deduction)
2. Supermarket Shopping Fresh Pie Add 1 Yuan for one more piece
a) Activity Location: -1f
b) Activity Time: December 6-25
c) During the activity period, anyone who has a one-time purchase of 28 yuan or more in our shopping mall on the same day will be entitled to one super piece of shopping by presenting a small ticket. small ticket plus one dollar to get a valuable gift. (Daily limited, first-come-first-served)
d) Level setting:
Shopping 28 yuan plus 1 yuan to get a package of toilet paper (daily limited to 500 packages)
Shopping 48 yuan plus 1 yuan to get a pomelo (daily limited to 200 self-care)
Shopping 88 yuan or more plus 1 yuan to get a bottle of soy sauce (daily limited to 100 bottles)
Strong> 3. Strong> 3. Lidan warm home winter "wool sweater, underwear, bedding" exhibition and sale
a) Location: the mall outside the main door of the pedestrian street
b) Activity time: December 6-20
c) Organization of the shopping mall's wool, underwear and bedding to the float outside the venue. bedding in the form of off-site floats for special sale exhibition activities. (It is recommended to reduce the buckle, so that manufacturers to sell at special prices)
4. Christmas gift sale
a) Activity location: the mall's main door and the side door outside the pedestrian street
b) Activity time: December 21-25
c) organization of supermarkets and department stores and Christmas gifts related to the merchandise with the form of floats for exhibition and sale activities.
5. Christmas "encounter" to the store surprise
a) Activity location: the entire
b) Activity time: December 24-25
c) Activities: During the event, Santa Claus will appear in the store on all floors from time to time
c) Activities: Santa Claus will appear in the store on all floors from time to time. During the activity period, Santa Claus will appear in each floor of the store from time to time, all the friends who visit the store on that day can look for Santa Claus in the store, if you find Santa Claus, you can get a beautiful Christmas gift from Santa Claus, each person is limited to one. Special reminder: when the store closes on 12/24, customers leaving the store can also get a special store closing gift! While supplies last.
6. "Christmas Joy" passionate Christmas night
a) Activity location: outside the main door of the pedestrian street
b) Activity time: December 24th, 25th 7:30-9:00 pm
c) Activities In order to create a festive atmosphere and gather popularity, two large Christmas parties are held outside the mall on Christmas Eve and Christmas Day, and it is recommended to organize the mall's staff to participate in the party, in order to drive the participation of customers on the site.
I. Media publicity planning:
1. Media publicity:
a) dm flyer: on December 6, through the clip newspaper and household distribution of 20,000 copies of the dm flyer.
b) Newspaper advertising: December 5 in the "xx Evening News" published a half-page campaign information ads;
Second, the cost estimate:
1. Supermarket shopping fresh pie plus 1 yuan more than one piece
500 yuan × 19 days = 9,500 yuan
2, Christmas "Wonderful encounter" to the store surprise 2,000 yuan
3, "Christmas joy garden" passionate Christmas night 15,000 yuan
4, newspaper ads and other publicity costs: 20,000 yuan.
5, activities and Christmas atmosphere layout 10,000 yuan
6, Total 56,500
Third, the way to bear
The cost of this activity, the department store part of the reference to last year, through the Christmas atmosphere layout costs, according to the manufacturers of each square meter plus 1 yuan to be apportioned, the supermarket is recommended to let manufacturers Undertake 4000 yuan