In order to ensure the high quality and level of activities, it is often necessary to make an excellent activity plan in advance. The activity plan is actually the activity plan document. So what problems should we pay attention to when making an activity plan? The following is my carefully arranged wedding photo activity planning scheme (selected 7 articles), welcome to read, I hope you like it.
Wedding planning scheme 1 activity flow:
First: the activity time is from xx to xx.
Second: registration time xx -xx. The contestants must be the brides of xx wedding photography. For customers who are interested in participating in this competition, after signing the entry form with our company. The wedding photos are carefully selected by the project personnel of our company as the participating photos, and customers can spontaneously draw lots to recommend their relatives and friends to vote online.
Third: From xx to xx, the most attractive bride will be selected according to netizens' votes, and the valid number of votes is not less than 100, which will be announced in XX. The results are posted on the website of this activity.
The jury made the final selection and selected the "most beautiful bride" with no less than 200 valid votes; A "most photogenic bride" with no less than150 valid votes; A "most fashionable bride" with no less than 100 valid votes. Five finalists. Several participation awards.
Fourth: xx winners will be awarded on xx day.
Award setting:
First, there are prizes for participating in the election
Monthly reward:
1, 12 Charming brides, one per month, won the xx annual prize:
1, the most beautiful bride 1. Get xx.
2, the most photogenic bride 1. Get xx.
3, the most personalized bride 1. Get xx.
4. Five finalists. Get xx.
5. Several participation awards. Get xx.
Second, there are prizes for voting.
Anyone who takes part in voting has a chance to win: Lucky Voter Award.
Three people a month, three lucky voters were randomly selected at the scene every month when awarding prizes, and a set of personal photos with the original price of xx yuan provided by xx wedding photography was obtained. Please fill in the above contact information truthfully. Every month, lucky voters will have a chance to win the lucky voter of the year award.
The annual prize is: xx.
Lucky experience photo:
1, shoot various models and send them to 15.
2. 15 video collection CD.
3. Exquisite 10 inch photo album, 15 volumes.
4.20-inch digital high-precision output framed photos.
5. Provide news of two awards: photo and makeup design. We will announce it through xx wedding photography website forum "The Most Beautiful Bride" and get in touch with the voters according to their telephone numbers.
Third, the evaluation award
Welcome to comment on the participating brides (such as comments in the forum area and other places). The bride selected by the organizer will have the opportunity to get:
Best comment award 3. Xx wedding photography original price xx yuan family photo set.
Award winning method:
1. The netizens of the most beautiful bride, the most photogenic bride, the most personalized bride, and the charming bride, as well as the winners of the lucky voting award and the best comment award, must be collected at the award site (in person only).
2. The rest of the winners will be collected by their ID cards or mobile phones, and the time and place of collection will be indicated when the winners are announced.
3. None of the above prizes can be exchanged for cash. If you don't spend it after the expiration date, it will be regarded as giving up the award.
Follow-up report:
1. The organizer will release dynamic news about the progress of the event at any time, such as voting status, character selection and other related contents.
2. As soon as possible, champions, party activities, acceptance speeches, etc. Will be published on the website of the most beautiful bride in xx wedding photography.
The final interpretation right of this activity belongs to xx wedding photography.
Wedding activity planning scheme 2 1. Buy one set and get one free.
Book any suite to send a family photo, and refer to the designated suite for family photo information. The family photo must be taken together with the wedding photo on the same day. Stores must pay attention to controlling the shooting amount of the day. In the peak shooting season, if there are family photos in principle, no more than two pairs can be arranged on the same day.
Studio activity planning scheme: Triple wedding special for May Day holiday
Second, come and deliver it once.
Visiting ceremony: key chain.
Ordering gifts: razors
Shooting ceremony: exquisite bracelets
Sample selection ceremony: lovers cup
The above gifts follow the strict process of customers coming to the store and give related gifts. The customer service department is responsible for the gift giving on the day of photo selection.
Third, choose one level and send it to the next.
Gold grade (below xx yuan): a famous brand kettle.
Ruby (xx yuan -XX yuan): a Millennium purple sand soup pot.
Sapphire (xx yuan -XX yuan): a famous brand induction cooker.
Emerald grade (above xx yuan): a vacuum cleaner of a famous brand.
The shooting suit price reaches the above standards, and the corresponding gifts are given. However, you must pay the full amount during the activity time to receive it.
Four, pay half and get half.
One set of wedding dress or dress in the shooting area (including one set of men's wear): the value is xx yuan.
One set of wedding dress or gown in VIP area (including one set of men's wear): the value is xx yuan.
Designated gold photographer: the designated fee is xx yuan.
Designated gold medal makeup artist: the designated fee is xx yuan.
Designated gold medal designer: the designated fee is xx yuan.
7-inch butterfly lovers photo frame: xx yuan (while stock lasts)
10 inch butterfly lovers photo frame: xx yuan (while stocks last)
Italian glass art frame 24 inches: worth xx yuan (while stocks last)
For suits above xx yuan, you can choose: 12 inch handmade photo album with a value of xx yuan (while stocks last).
Wedding planning scheme 3 1. Market situation:
According to the statistics of relevant departments, as of May 20xx, there are more than 20 large and small photo studios in Shiyan, among which small and medium-sized photo studios account for the largest proportion. The whole photo studio market is huge and popular.
2. Competition analysis of Rohm Studio;
Mainly from the propaganda of large companies and similar companies nearby.
3. Consumer analysis:
Newlyweds and middle-aged and elderly couples looking forward to taking photos. These people have a stable income and a good cultural quality, and most of them have already occupied a place.
4. Product analysis:
A. Advantages: It must be original, with strong publicity awareness and the temptation to promote sales. The transformation of the facade highlights fashion elegance and high-tech digital photography.
B. Disadvantages: mainly from large companies, consumers emphasize the best, and expenditure is not the main concern.
C. Opportunity: launch brand-new promotional activities to attract consumers and update publicity methods.
5. Product positioning analysis:
leave out
6. Analysis of previous promotion activities:
For example: 2000 Millennium commemorative set: I feel cheated by old customers, so the discount is as high as 40%. And new customers will think of the quality of the business or a series of other problems when dealing with amazing preferential prices.
7. Pricing strategy analysis:
For example, the wedding photography with a surprise price of xx yuan is a decent thing in itself, and consumers think that this price is definitely overestimated, which is the success of the promotion.
8. Sales target:
200x July 1 to June 30, photography sales increased by 20%; The turnover is xx million yuan, the promotion expense budget is xx million yuan, and the profit target is xx million yuan.
9. Promotion promotion plan:
Summer is the bleakest season for wedding photography, and some service industries are usually affected by the season, resulting in the difference in sales between off-season and peak season. In the peak season, when the market situation is good, although the competition is fierce, the market demand is large, so the sales are relatively successful and get twice the result with half the effort; In the off-season, we often spend a lot of money, material resources, energy and manpower to promote sales, but there is still no return. Coupled with the competition of peers, it is even more difficult to move in the slow-moving period of seasonal sales. In the off-season, a series of problems such as "what to do", "how to promote sales" and "what means to promote sales" have become the keys that enterprises often encounter and expect to solve.
Marketing under fierce competition from peers, off-season marketing caused by seasonal influence of sales;
First, abandon the traditional sales methods and promotion methods, and do not compete directly with peers. Because peers have their unique status and brand in the eyes of customers, we can't compete with them for ranking at the same time.
Second, understand the correct market demand, and use the mentality of customers to follow suit to find new promotion methods again. Since it is a new brand, there must be new practices, which are different from other brands as far as possible, rather than being attributed to the traditional way. Only in this way can we avoid its sharp edge, unique innovation and easy for customers to remember.
Third, reduce manufacturing costs and sales risks. Minimize the cost in the production process, thus reducing the risk to an understandable level. Reassure decision makers.
Wedding event planning scheme 4 Love May, xx wedding photography five gifts meet you!
A big gift: you will get a "tailor-made exquisite wedding dress worth 1888 yuan", which will add icing on the cake to your happy wedding.
Double ceremony: sharing ceremony
Customers who successfully order online today can share their feelings about this order with websites and stores in the form of words, enjoy the whole scene and wear it!
Triple ceremony: gratitude ceremony
On the same day, the online ordering customer was successful, and xx wedding photography specially prepared an exclusive wedding personalized electronic invitation or personal photo electronic magazine book worth 888 yuan for the couple.
Four-fold gift: send a luxury honeymoon trip worth 2680 yuan to Hong Kong and Macao for four days and three nights. From now on, all online customers can sign up online.
Five rites: full ceremony
On the same day, the online consultation customer ordered the full amount and sent it to the director of photography to make an appointment to take 30 photos (value 1000 yuan).
The discount is close at hand! What are you waiting for?
Please consult online quickly!
Tips: Due to the limited places, in order to ensure that 100% can enjoy all the benefits, please make an appointment with our online customer service before you arrive at the store!
Activity participation time:
Activity participation hotline:
Wedding photo activity planning scheme 5 I. Overview of the scheme
According to the off-season changes in the current market period or the short-term stagnation caused by other reasons in your store, we will seize market share, improve selling points and performance, create more profits, and further expand the influence and popularity of our own brands in the market.
Second, the direction of activities.
Give priority to exhibitions and promotional activities, fully undertake the arrival of the peak season and seize the market share in the peak season.
Third, the theme of the event
"The First Experience of Love" Wedding Photography Exhibition
1. Create benefits for your store in the form of dynamic exhibition or static exhibition to achieve the purpose of publicity.
2. Use the crowd to demonstrate the latest dynamic show or static show, publicize the theme, attract the audience and place an order.
Fourth, the activity time
Activity time: Saturday and Sunday xx. 18-xx. 19.
Verb (abbreviation for verb) activity place
Venue: wanda plaza Atrium, Taizhou
Activity of intransitive verbs
1, classic love story show "I do" (double performance)
2, 20xx latest fashion Korean wedding dress exhibition (professional model).
3. Modern dance for two (performed by professional dancers).
4. The latest Korean wedding double show (8 professional models).
5. There is 1 modern love dance for two (performed by professional dancers).
6. impromptu participation in quiz and jokes (live interaction)
7. 8 performances (8 professional models) of photo dresses such as special dresses, evening dresses and girl skirts.
8. Makeup artist's live makeup show (with on-site makeup teaching consultation)
9. Still photography exhibition, including the display of various photographic effects (interspersed throughout the activity)
Seven. Activity flow
Complete the exhibition layout from XX: 00 to XX: 00.
XX: 00—XX: 00 Static Exhibition+Interactive Games+On-site Dispatching Consultation.
Eight. Activity promotion
1. The corresponding media advertisements should be made one week in advance, and the preliminary preparations should be made (such as Weibo, WeChat, Evening News, Xici, print media communication, etc.). )。
2. On-site DM sheet printing and distribution.
3. Moderator, the atmosphere creates contrast.
IX. Promotion Strategy
Grasp the mentality of local customers, work out the appropriate price, and on this basis, launch the "Korean-Indian season" large-scale wedding show for early love experience, book wedding photos on the spot for three consecutive years, take "love springboard" as the characteristic project, participate on the spot, and draw a lottery on the spot.
Operation method:
1. This activity highlights the special price column and sets high prizes (for reference according to your store's profit) to attract customers' attention. Home appliances can be used as prizes, emphasizing unlimited sets. 100% wins the prize, and the number is limited. During the activity, the winners and prizes are constantly announced to show popularity and the authenticity of the activity.
2, "special triple jump activity", make an appointment for wedding photos on the spot to upgrade to level 3, and spend the same money to enjoy the best service.
For example, the original price is special xx88 yuan.
A, deposit in advance on the day of appointment. 300 yuan jumped to xx88.
B. Pay 50% deposit in advance on the day of appointment, and skip to level 2 xx88.
C. Pay the full amount on the day of appointment, and jump to level 3 xx88.
Other sets are analogized. The higher the number of reserved sets, the higher the cash discount.
(My discount, I choose the scheme)
3. With the special price of 1+ 1=3, the value-added of two pairs of point-to-point and tying services will immediately exceed xx00 yuan.
A, you can get three more sets of photos.
B You can get three family photos.
C, you can get three more services on your wedding day.
4. Crazy free activities
First, there is no restriction on wearing a wedding dress on the wedding day.
B necklaces and earrings are provided free of charge.
C. Free unlimited sets of sweet fax stickers.
5. Carry out our activities of satisfying your service. On the day of the event, if the customer raises reasonable dissatisfaction with our service, he can reflect it to the supervisor. Once verified, he can get a beautiful gift from the company and establish his own gold medal service through this activity.
Service is popularity.
1. All store personnel must be clear about the preferential measures and ranges, and if they exceed them, they must apply to the supervisor.
2. All offers can't be discounted in cash and can't be enjoyed repeatedly.
If you meet a guest who has placed an order in another house, you must treat him with the same enthusiasm.
Planning scheme of wedding photo activity 6 I. Preface
Tanabata is approaching, and the number of customers in the store has picked up. With the coming of the wedding season, to celebrate the establishment of Singapore Du Fu Xiamen Store 19. In order to further increase the number of customers in the store and preempt the market share, this large-scale preferential activity is specially planned. In order to make this promotion a success, exhibitions will be held near large shopping malls such as Zhongshan Road and Robinson in Xiamen. After integrating the former alliance units, * * * will jointly hold this event to maximize the influence of this event. This activity will be divided into several series. With the help of Tanabata, various activities will be carried out around it.
Second, the purpose of the activity
Through the implementation of this activity, we will further enhance the company's popularity and increase the number of customers. Through the implementation of this activity, we will further promote the target performance this month, improve the professional level of the staff in the store, and create the best wedding photography in Xiamen!
Third, the theme of the event
A. The cash storm swept through Xiamen
Fourth, the activity time
20xx August 12 to August 26th
Verb (abbreviation of verb) propaganda method
Print 30,000 advertising leaflets.
B. advertisements of alliance units
C. Production of in-store activity display boards
D. Network promotion
Activity of intransitive verbs
Activity 1: 10% discount for 1000 yuan.
During the event, the wedding dress set scheduled for the event will be directly reduced by 1000, only 100 is required.
Activity 2: Send as much as you shoot.
During the event, anyone who makes an appointment to take a wedding photo in our store will be given a gift package with the same price according to the wedding photo package price. Please refer to the following gift package for the content.
Activity 3: Upgrade when you place an order.
During the event, those who book wedding photos will be promoted free of charge on the basis of wedding photos.
Activity 4: thousand yuan gift package.
Gift 1: ten thousand yuan in cash. During the event, anyone who has booked a wedding photo and paid the full amount can participate.
Gift 2: A one-yuan wedding photo is waiting for you. During the event, anyone who books wedding photos in our store can participate in the lucky draw.
First prize 1 yuan wedding photo (1)
Second prize soymilk machine (3 sets)
The third prize summer cold-proof quilt (5)
Gift 3: Grateful to give back to old customers and recommend them to give gifts.
Introduce 1 send a set of high-grade kitchen utensils for wedding photos.
Introduce 2 pairs of wedding photos and send a brand soymilk machine.
Introduce 3 pairs of wedding photos and send foot baths.
Seven, material preparation
Booths, posters, leaflets, balloons, golden flowers
Eight, matters needing attention
1. All employees in the company should be familiar with all activities.
2. The above activities can be enjoyed repeatedly.
The company reserves the right to interpret this activity.
The event was planned by Xiamen wedding photography manager Hong and edited by Xiao Li. If you have any questions, please contact us.
Wedding photo activity planning scheme 7 Activity time:
20xx May 9 ~ May 20.
Special issue time:
20xx May 20th.
Organizer:
Xx newspaper.
Special support:
Xx wedding etiquette industry association.
Co-organizer:
xx .
Activity content:
First, help you with your wedding-5.20 large-scale collective wedding
Starting from 1, on May 9th, collective wedding participants will be collected for the whole city. A group wedding will be held on May 20th.
Participating groups: low-income citizens and new citizens.
Collection form: hard and wide telephone registration, contact the Civil Affairs Bureau and xx.
Participation form: free of charge.
Sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues, wedding banquets;
Person in charge: all departments of the advertising department
2. Special issue -5.20, I love you and help you with your wedding.
The economic special issue department specially launched 5.20, I love you, to help you run a wedding special issue, to give the prospective couple relevant suggestions on wedding dresses, weddings, the choice of wedding hotels and other issues, to collect outstanding cases at home and abroad, and to make comments according to the cases of outstanding local businesses; Give some suggestions on choosing home textile products, such as how to match the color of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products. Cooperate with * * * travel agency to design routes suitable for honeymoon tourism, and design domestic short-distance tours, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively.
Editor: Economic Special Issue.
Advertising support: all departments of the advertising department.
Second, word-of-mouth brand recommendation
Word-of-mouth brands in various industries are recommended by xx Wedding Etiquette Industry Association, and each word-of-mouth brand introduces about 300 words, so as to improve brand integrity, let prospective newcomers know the characteristics of the brand and pay more attention to the brand in the selection process.
Responsible for layout: economic special issue.
Content provided: Wedding Association.
Third, commercial display.
This activity * * * involves wedding dresses, photography, jewelry, hotel catering, home, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can display their brands in a variety of ways, such as soft and hard combination, so that prospective couples can better understand brand culture, commodity prices, preferential activities and so on.
Person in charge: all departments of the advertising department.
Four. Advertising preferences and requirements
1. Title fee for collective wedding: xx million yuan (including title, special issue advertisement, equivalent advertisement, etc. );
2. Group wedding sponsorship: in the form of replacement, in exchange for equivalent advertising;
3. Special issue discount: all industries implement preferential prices for activities.
Verb (abbreviation of verb) specific activity agenda
From May 3rd, 1 year, industry directors will make their own industry plans and send them to their customers according to the contents of this plan and the characteristics of the industry. Before May 6th, they will decide the title sponsor and sponsor of the group wedding. The organizer of the group wedding is the most important and must be completed within this week. The wedding hosting company will provide the planning case of this group wedding.
2. From May 9th, put a poster on the banner every day to publicize this activity; (*** 10)
Hard and wide requirements: mass wedding as the main publicity orientation, supplemented by related activities;
Before March 5 13, all industries must complete two advertisements related to this activity (based on banners and contracts).
4. During the special issue from May 9 to May 20, the economic special issue provided at least 2 news reports and 5 soft articles on this event.
The specific time economic special issue will be arranged by itself.
Suggested direction of news report: the hard road of low-income new citizens' wedding (interviewing people who signed up for group wedding); Large-scale questionnaire on collective wedding, etc.
On May 16, according to the case of collective wedding planning, the responsibility areas were assigned to each department. Forms of industry intervention submitted by various departments (on-site billboards, on-site booths, etc.). ) Participate in this activity according to your own industry.
On June 5 19, go to the wedding site and make wedding-related arrangements.
7. On May 20th, Economic Special Issue sent reporters to interview the wedding scene, and on May 20th, 2 1 published the wedding scene report.
Six, several problems that need attention
1, this activity takes group marriage as the main gimmick, so it is the most important thing to do a good job in group marriage. Therefore, from May 3 to 9, all relevant departments must take title sponsors and wedding sponsors as the main work orientation and must complete the sponsorship work.
2. The purpose of this activity is to enhance the influence of this newspaper, thus stimulating the advertising investment of the wedding industry in this newspaper. Therefore, in the choice of wedding sponsors, we adopt the form of replacement sponsorship, that is, they provide related items without charge, and we provide them with equivalent advertisements;
3. After the event, a wedding column should be opened in time, with wedding hotels and wedding companies as the main customers for the follow-up development;
Other industries must complete their own tasks and support this activity.
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