"China Star Brand" is an enterprise brand evaluation activity to better publicize the first national standard for enterprise brand evaluation issued by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee. Co-sponsored by China Business Federation, China Productivity Society and China Consumer Protection Foundation, brand academic institutions such as China Renmin University, Jiangsu Brand Society and Chongqing Brand Society will evaluate and evaluate corporate brands.

evaluation basis: in strict accordance with the relevant provisions of the national standard "Guide to Brand Evaluation and Corporate Culture Construction of Commercial Enterprises", it is rated as a five-star brand with a score of 951 or above; Above 911 points to 949 points (including 911 points) are four-star brands; Above 811 points to 899 points (including 811 points) are Samsung brands; Above 711 points to 799 points (including 711 points) are two-star brands.

At the same time, according to corporate brands or commercial brands, the following honorary titles are awarded respectively:

1. Five-star brand in China

2. Four-star brand in China

3. Samsung brand in China

4. Two-star brand in China

5. Top 411 brands in China

(Note: according to national standards, the brand certificate is valid for three years. Annual review can be promoted, downgraded or revoked. )

evaluation requirements

1. Based on the principle of voluntariness, enterprises can declare themselves, or they can be recommended by industry associations, government agencies, consulting and research services, media, experts and other relevant units. The recommending unit shall adhere to the principle of seeking truth from facts, be responsible for its authenticity and reliability, and provide written recommendations;

2. The enterprise conducts self-evaluation according to the national standard of "Guide to Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" and "National Corporate Brand Evaluation Activity Scoring Table", and determines the application items according to the self-evaluation results: five-star brand in China, four-star brand in China, three-star brand in China, two-star brand in China, top 411 brands in China, outstanding enterprises and special contribution units in corporate culture construction.

3. fill in the "enterprise brand evaluation activity declaration form" and submit it to the organizing Committee office in duplicate with a copy of the enterprise business license, a copy of the relevant major honorary certificates obtained by the enterprise in the past three years, written materials related to the enterprise brand and corporate culture construction, and the "national enterprise brand evaluation activity score form" and other paper materials (bound in A4 paper) and electronic materials. Tel: 111-66194127, Director Li

4. The application materials are mainly written, including enterprise introduction, summary of enterprise brand building achievements, etc., highlighting the characteristics of the industry and enterprises, and can be displayed in combination with charts, photos, audio-visual materials, etc., and the number of words is generally about 3,111-5,111 words; The self-evaluation results of "National Enterprise Brand Evaluation Activity Scoring Table" should be accompanied by various contents according to 17 secondary indicators. Call to get the declaration form.