Pepsi Logo?| ? Design input cost: $1 million
In 2008, ad design firm Arnell?Group redesigned Pepsi's logo, for which Pepsi paid Arnell $1 million! The price was said to include a full suite of brand packaging and promotional services, although consumers didn't even notice the big logo change.
The Arnel Group wrote a 27-page document explaining the design, titled "Breathtaking," which was filled with flashy and ostentatious language explaining the Arnel Group's design concept. Many of these statements were met with industry sarcasm, such as "Emotional power creates brand recognition."
Australia and New Zealand Bank Logo?| ? Design input cost: $15 million
The ANZ Banking Group's new logo was designed in 2009.
The new logo, which cost $15 million to design, is claimed to better reflect its "human" side. It also hopes to use the new logo to attract more Asian customers and expand internationally. The company also hopes to use the new logo to attract more Asian customers and expand into international markets.
Accenture Logo? Design input cost: $100 million
The new logo for Accenture (the predecessor of Arthur Andersen LLP) was designed by Landor Associates in 2000.
BBC Logo?| ? Cost of design investment: $1.8 million
The BBC redesigned its logo in 1997 at a cost of $1.8 million, turning the original italicized, colorful logo into a simple, box-wrapped letter form in black and white.
British Petroleum (BP) logo?| ? Design cost: $211 million
In 2008, BP invested as much as $211 million for the logo design! In 2001, Ogilvy & Mather changed the logo design for BP, designing promotional words, pictures, etc., with the intention of creating the image of "an energy company in which the public has confidence! In 2001, Ogilvy & Mather changed BP's logo design, lyrics and images to create an image of "an energy company in which the public has confidence" and to show people BP's commitment and social responsibility.
Of course, after the Gulf of Mexico oil spill, BP had a different public image.
Enron Logo?| ? Design input cost: $33,000
In the 1990s, Paul ? Paul Rand designed this logo for Enron for $33,000. Paul Rand has also designed logos for ABC, IBM, and the American Broadcasting Company. Rand has also designed logos for ABC, IBM, FedEx, NeXT Computers, and Westinghouse Electric.
The Glasgow 2014 Commonwealth Games logo ? | ? Design input cost: $95,000
The Glasgow 2014 Commonwealth Games emblem was designed by the Marque Agency, and this price is limited to the design of the logo itself, not including post.
Google Logo?| ? Design Input Cost: 0
While Google's famous "rainbow" logo has gone through a number of minor changes over the years, the original prototype was designed by Google co-founder Sergey Brin. The original prototype was designed by Sergey Brin, co-founder of Google, while he was participating in a free design program called GIMP, when Brin and Larry Page, another Google founder, were at a Stanford ****ing conference. Brin and another Google founder, Larry Page, were working on a free design project called GIMP, which Brin designed with fellow Stanford friend Ruth Kedar. Ruth Kedar designed the rest of the logo prototypes.
Coca-Cola Logo?| ? Design Input Cost: 0
Coca-Cola's logo was designed in 1886 by Frank M. Robinson, the founder's partner and bookkeeper. According to Coca-Cola's official website, Robinson came up with the name Coca-Cola "thinking that the two C's would look better together in an advertisement"?
London 2012 Olympic Games Logo Cost: $625,000
In 2007, the London Organizing Committee spent 400,000 pounds ($625,000) to hire Wolff Olins to design the logo. Wolff Olins designed the controversial London 2012 logo, which critics said was either too crude or looked like an indecent sexually explicit image.
Melbourne city logo ?
The Melbourne city logo was designed by Landor Associates in 2009. It was revealed that the new coat of arms cost $91,000 in preliminary research and nearly $150,000 for the design itself.
NeXT Computer Logo? Design input cost: $100,000
As mentioned above, in 1986, Paul ? As mentioned in the image above, in 1986, Paul Rand created the logo for Steve Jobs' NeXT computer company. Steve Jobs' NeXT computer company, NeXT paid Paul $100,000 for the design.
Nike Logo?| ? Design input cost: $35
In 1971, Nike founder Knight hired Carolyn Davidson, a graphic design student at Portland State University, to design the new brand and put it on the side of a shoe. She was paid $35 and worked for Nike for several years until Nike needed the services of an advertising agency.Twelve years later, in 1983, Davidson was presented with a gold finger ring with diamonds and the Swoosh logo, a certificate, and an unknown amount of Nike stock at a lunch in recognition of her contribution to Nike by designing the Swoosh logo. (Wikipedia)
Twitter logo ? | ? Cost of design input: $15
Twitter bought the bird logo from a website called iStockphoto, and the designer of the bird logo, Simon Oxley, a British designer living in Japan, was given the honor of designing the Swoosh logo for Nike. The designer of the bird logo, a Japanese-born British designer named Simon Oxley, may have received only $15 for his work, and Twitter has recently made some major design changes to the bird logo.
Source: Beijing Shimmering Image Brand Design Consultant? Web Link