A few friends asked why they learned so much in the startup of the last article and left in such a short time.
Seeing these problems, I thought about it carefully. Of course, I didn't leave for no reason. But I hope to summarize some of the most fundamental reasons for your reference.
On the way home, I had the answer.
In fact, we often overlook the fact that when we choose a company, we are actually investing in it. After understanding this concept, you will probably know why I chose to leave my job.
You may not have invested in the company, nor are you a nominal shareholder. But you have spent time, energy, opportunity cost, and sometimes even your contacts, which are also capital investment. Why do people choose to leave their jobs? It is because you find that the input-output ratio is unbalanced and there is no premium that you will question the company you choose from the heart.
Some people will think that the company has repaid you with wages and benefits for these inputs I mentioned.
Wages and benefits do exist, but believe me, wages and benefits are only a small part of what the company gives you back.
Just like the cost of buying things, not only the price tag, you need to calculate the time you choose, compare the energy of products and so on. So in addition to the salary you get every month, the rewards you want actually include: your growth in the company, the project experience you want, the future expectations you see, and even the respect and touch you can get. These should be counted as your returns and benefits, and you should get them (of course, you need to consciously harvest them yourself).
Although these contents are not clearly marked, in fact, everyone knows that this part of the remuneration is as important as that salary, and it is more important from the perspective of life.
First of all, for a freshman like me, the most fundamental reason for my leaving is that I can't satisfy my growth, because I think this part of the remuneration is much more important than my salary. In the previous article, I have said a lot about my gains in the company, mostly about personal comprehensive quality, and I am very grateful for these contents. However, for me, professionalism will be more important in my next six or seven years. Literacy has been enlightened and can be learned and accumulated in life and work with all ears; Professional quality is difficult, and there is no place to stand without professionalism. It is difficult to harvest these contents in my company, so I chose to change the environment.
Secondly, I can't see the hope of the company's future development, and I don't have much confidence. Next, I would like to discuss my views with you. I can't tell you what kind of company will be great, but the following three points can tell you that 90% of such startups will die, so be careful.
A startup is like a seed. If some diseases and defects are buried in the seed, it is doomed that it has no chance to break ground and uproot. In this case, it is wise not to choose or choose to leave.
(1) If a company is not focusing on its core business, but pursuing money, please choose carefully.
It's hard to believe that some startups are really just doing small business, not really starting a business. I scoff at the idea of separating business from entrepreneurship. I think everyone is out for sale, so don't be so high-profile. Anyway, the ultimate goal is profit, and starting a business is doing business.
But we should distinguish between starting a business and doing small business.
What is a small business? The connotation of small business here is more inclined to an attitude: there is no focus, no blueprint, no main line, and a blind profit-seeking business attitude.
The village canteen is a small business, and the food stalls around the campus are small business. Their biggest characteristics are light weight, less investment and less profit. People who make mala Tang heard that pancakes are selling well and served them immediately the next day. Later, I heard that milk tea was good, so I immediately bought milk tea powder. This state of operation is a small business.
If a startup starts a business with this mentality, Waterloo is basically a certain thing. The capital of the startup itself is not too much. For example, my company once used the method of business split to win financing. But after breaking the sky, I only got five or six million angel wheels. By rights, this is a good start. But the problem is that leaders will feel that this can be done and that can be done after holding funds. As a result, our company started its own software from the media based on it. The software has not been done for half a year, and it has begun to recruit people to start e-commerce. E-commerce hasn't improved much yet, so it started to do catering (actually, it's a startup coffee shop, but I think it's catering, don't pretend).
This situation basically pushes the company into a fire pit.
When the project is divided into multiple partners, in fact, the leadership can't provide enough resources for development. I think there are only two reasons why the management of the company will do this:
First, the ignorant are fearless. People will be so arrogant that they think that the internet has broken all industries, and any industry can let novices learn quickly and create a world. I have a friend who wants me to do four entrepreneurial projects within one year, with topics ranging from music to financial platforms, from financial platforms to social software, and from social software to cosmetic WeChat business. Multi-dimensional discovery is necessary, but when you see the fire, you blindly plan what business to do. This is ... to put it bluntly, it's a little crazy! ! !
If you don't respect the industry at all, then the industry won't respect you. All industries can have deep water areas.
Second, headless flies fly around. This is an easy situation for young college students to start their own businesses. The main reason is that the main business has no clue, the leaders are at a loss, and the employees are young people, so they can't come up with anything constructive. So one project after another, I want to die.
My company belongs to the first type, with stubborn leaders but no blueprint, so many elites have lost, and gradually even those who are not elites have left. It's hard for you to imagine that in the past six months, under my several suggestions, the company has never held a project meeting and has no sense of direction. And I am also a young bird. With my personal strength, it is difficult to contribute anything, and the situation will naturally go from bad to worse.
(2) Companies that don't pay attention to users are idiots.
There is an old folk saying: "The more you chase money, the less you can catch it;" Money is chasing you, and you can't hide it. "It sounds irritating, but it makes sense behind it. There is a simple analogy to explain this phenomenon, and it can also explain why it is foolish for startups not to pay attention to users.
Excuse me, if a lock has a key, will it still be a problem for you? Therefore, when you can't open a lock, the key is definitely not the lock. You must look for the key outside the lock in multiple dimensions. For example, because of occasional habits, you often put it in the car and put it in your ass pocket. In short, the key will not be locked.
The same is true of the operation of startups. If you want to make money, the less you can focus on money, otherwise it is easy to live after death first. For most (start-up) companies, the user is one of the key keys to open this lock.
Start-ups have less funds, less resources, less fame and weak industry relations. They can rely on their own efforts and these users who trust you. Assuming that the company does not take users seriously and does not follow up the needs of users for business, it is equivalent to breaking its arm at the weakest time.
This is the case in my company. There are too many split businesses, and the leaders are basically managing with the attitude of cutting and shopkeeper, all kinds of incomprehensible busyness. Originally, we should seriously discuss the business situation and user feedback every two weeks in order to improve. However, all kinds of projects were abandoned by Yang. It is hard to imagine that a startup company has not hosted or participated in even one discussion about user needs for half a year.
Therefore, it is not unreasonable to say that (start-up) companies that don't pay attention to users are stupid.
I don't know if it will offend people, but as far as I know, there are only two companies that can not pay attention to users: one is a state-owned enterprise that does not make progress. Today, we pretend not to know, so if we offend, we will use ignorance as an excuse; The other is silly fork company. It seems that it's no big deal to offend a silly fork, right?
Anyway, no one will think they are a stupid company.
(3) Former employees are mirrors of start-up companies, and companies that can't handle the relationship between former employees well are basically not great companies.
This is a concept I learned from the Book League. The meaning of alliance here means that the company can handle the relationship between the company and outstanding former employees and strive to achieve economic cooperation and cooperation with former employees.
Why so much emphasis on former employees?
No matter whether you start a business or not, I think former employees are an asset of the company, so a series of great companies such as Huawei, Tencent, Ali and Procter & Gamble attach great importance to the former employee alliance. Because the company knows these excellent former employees and their working conditions and thoughts. It's hard to say, who knows whether these former employees will produce a Huawei, a Tencent and a ZTE in the future.
To say the least, excellent former employees will gradually have a certain influence in the industry and society. If a former employee mentions his former employer, he will be full of resentment and even refuse to mention it. Then we can almost conclude that there is something wrong with his old club.
So if the relationship between former employees is handled properly, one of them may reach an economic alliance, just like ZTE and a state-owned military enterprise called Aerospace 69 1. Hou Weigui, the founder of ZTE, once worked in a state-owned enterprise named Aerospace 69 1, which specializes in manufacturing military equipment. When Hou Weigui offered to leave his job, the company at that time handled it very well, and it was time to get the subsidy and pay all. Even when Hou Weigui founded ZTE, Aerospace 69 1 provided the first capital as equity to help him start a business. Now ZTE is in full swing, and Aerospace 69 1 year pays dividends. Who can say that this is not a favor, a measure, or a measure?
Dealing with the relationship between former employees can also help the company do word-of-mouth publicity, talent introduction and so on. Procter & Gamble is a good example. Even if many P&G people leave their jobs, they can still seize the opportunity to recommend P&G products. It is conceivable how successful the former employee alliance of P&G Company is.
Recently, the hot topic "Tencent lavished benefits on18th anniversary" mentioned a detail: "Tencent gave out red envelopes and stocks, and employees who left the company also had a share", so you see, companies with high emotional intelligence all know how to deal with the former employee relationship, but many startups always make this relationship unhappy in order to save hundreds of dollars. Our company is like this, and the most typical thing is that it was very powerful a while ago.
To sum up, in a word, the success of success is different, but the reasons for failure are not far apart. For fresh graduates, if they have the opportunity to choose a startup company, it is best to experience how this company works first. Even if you don't sign the contract for two or three days and feel that the limelight is wrong, even if your reputation is bad for a while, you should run away. After all, you will know how precious time is when you leave school.
Hey, hey, that's all I can do for you.