Beijing Jiutou was initially located in Xizhimen, Haidian District, outside the sorghum bridge diagonal street, Beijing's first Jiutou restaurant formed in accordance with the modern enterprise management system is located in the opposite side of the Friendship Hotel in the Haidian District, the area of only 400 square meters or so, this is equivalent to the area of today's Jiutou Cuiwei restaurant, the early stage of the opening because of the advertisement and promotion and the geographical location of the undesirable, the business is not very good, but in the unique taste of Hubei cuisine in front of Jiutou gradually gathered popularity a few months later. But in front of Jiutou's unique Hubei taste cuisine, gradually gathered popularity, a few months later, business is gradually good, and even attracted a lot of foreign guests of the Friendship Hotel to come to Jiutou to taste China's Hubei taste cuisine. China's famous eight cuisine, which does not have Hubei cuisine, but the characteristics of the Chu land and the ancient Hubei folk style so that the unique taste of Jiutou still attracted many Beijing people's preferences, before everyone did not have the opportunity to taste Hubei cuisine, the arrival of Jiutou is actually filled with the capital of the Hubei cuisine catering forerunner, became the originator of the Beijing Hubei catering, but also became synonymous with the Hubei cuisine.
In 1997, Ms. Zhou Hong was involved in the management of Jiutou Restaurant, laying the management foundation for the re-emergence of Jiutou Restaurant.In the summer of 1997, Jiutou Aerospace Bridge Store was opened. Mr. Jia Qingdao, who was the general manager of Beijing Qinchi King Wine Co., Ltd. at that time, was invited by Ms. Zhou Hong to participate in the approval of the business names "Beijing Aerospace Jiuotou Restaurant" and "Beijing Cuiwei Jiuotou Restaurant" respectively.
By the end of 1997 and the beginning of 1998, Ms. Zhou Hong's Nine Venturers Restaurant obtained the trademark ownership. Jiu Voodoo Restaurant officially began its journey to take off.
Nine heads before and after a **** open more than 10 stores, but only nine heads Aerospace Bridge store is the most important one in all the nine heads, it is not as huge as the later nine heads of the carrier store Asian Games Village store, but it is nine heads of the highest flow of water in the nine heads of the highest store, in the nine heads of the ten years of history, it has always been the nine heads of the growth of the benchmark, has always been the nine heads of the witnesses to ups and downs and the turning point. turning point.
Aerospace Bridge store is located in the southwest corner of the Aerospace Bridge in the middle of the West Third Ring Road in Haidian, opposite the Huarong Building in Beijing, only 300 square meters at the beginning of the opening, and then merged with the hot pot store next door after the booming business, and then renovated the business area of 800 square meters, and the dining space was expanded to 500, but the customers from all sides of Beijing came to taste the Hubei customers are still lined up outside the store, and the inexpensive and good quality dishes of the Jiuotou touched the people of Beijing, and they are very happy. The delicacies touched the Beijing people, touched the Hubei people living in Beijing, I believe that so far the old customers of jiu tiao have such a memory, jiu tiao is aerospace bridge, aerospace bridge store is the representative of jiu tiao. 1999, aerospace bridge demolition, the new aerospace bridge store business area has reached more than 1,000 square meters, good reputation is the aerospace bridge store continued the previous kind of popularity, such prosperity, so as to drive the aerospace bridge to a new place of the city of Beijing. So much so that it drove the development and prosperity of the catering market in that one street of Aisuiqiao.
1995 to 1998 jiu tiao successively opened several other branches, such as jiu tiao zhongguancun store, jiu tiao cuiwei store, at this time of jiu tiao, each store is still a single store operation, dishes and snacks are not completely unified, management is also relatively decentralized. In order to scale expansion, management unification, standardized chain development is imperative. With the completion of the renewal of the aerospace bridge, the nine heads of the hotel management company should arise, the birth of the company marks the nine heads of the restaurant into a new historical development period.
In 1999, Beijing jiutou hotel management limited liability company was formally established. From then on, Jiu Vulture formed the operation pattern of headquarter and branches. The headquarter set up many functional departments, and in accordance with the unified management requirements constantly rationalize and adjust the branch. The company under the jurisdiction of a number of directly operated chain stores, the headquarters of the branch to implement direct business supervision and centralized, unified, standardized management to ensure that the branches of efficient and good operation. The establishment of the company, marking the unification of Jiutou brand, chain expansion on a new level.