Operating profit bars are quite high, with a profit margin of 40%, which is the main reason to attract people to join the operation in general above. However, if the capital is not strong enough, operating a bar is difficult. Guangzhou, Shanghai, Shenzhen and other cities have many bars opened soon closed, although their luxury, high-end equipment, but can not always attract customers. The reason for this is mainly a bar with a unique personality is the same, nothing more than a luxury Western-style decoration, the form is not coffee, alcohol counter water type, snacks. Look around, always feel the same, déjà vu. Small capital management due to the bar, brutal competition, but also closed small size. Rustic style bar big to small, personalized interior layout, simple symbolism contains a rich tradition of cultural tastes, guests have a great attraction. Tired of looking at the fashion, tired of the "modern" people, for the "nostalgia" pain in the heart is always onset, rustic style bar is so born. Guangzhou City District, the family straight plate modeling old-fashioned dregs not to mention the ground stone pavement, wall hanging bamboo hats, above the old ceiling fan, and threshing the old windmill, small bamboo stools bar chairs, like a country home old house of the whole bar.
But its business is surprisingly good, and foreigners come here. Most
Target customers who patronize the bar are young people, men in general, women and the elderly alone who patronize the bar is not no, but it is not too. Especially women, alone in the bar is rare, more accompanied by the opposite sex.
Young people, although regulars at the bar, also have the joy of patronizing in groups. To be more thorough, the bar customers with a bit of "collective consumption" flavor, but also to 45 to the young people of the era, with a certain cultural cultivation.
■Location
Luxury bars are located in busy downtown areas, as close as possible to a casino or a large commercial center. These locations are large and exposed to the business environment, but the store rents are strangely high and beyond the means of the average small business. Rustic style bar mainly rely on * unique style and personality to attract customers, so the place does not necessarily choose to open the above location, adjacent to the University, teenagers often access to the Palace of Culture. And other nearby parks, movie theaters and food street lots
, apply to open rustic bar even larger crowds suburban traffic routes, can also be considered as a priority place.
■ Store Layout
The so-called "rustic style bar", the main sale of the "local style" and "rustic flavor", business success, store layout Accounting for 60% of this work. The bar area, whether small, must emphasize its rustic atmosphere, the best "soil" from the inside out is not real enough. Bar entrance with a generic wooden door on the cover of the old house, large red shades, and paste the doorkeeper, so that customers themselves. Available Peeps or blocks of pebbles and ground steel bar size green stone paving, wall hanging paste some paper cuttings, paintings, and Chairman Mao on the atmosphere of the picture, because there are still a lot of people in the countryside, his old man's portrait hanging paste. Tables and chairs also have to pay attention to, can show some rough, unpainted clumsy wooden tables and chairs, small bamboo chairs (stools), bamboo tables can also be; tablecloths available red cloth or coarse cotton cloth rustic.
It? 20 square meters above the rustic style bar, if placed a wooden windmill, small stones, bamboo hats, straw straw raincoat, hanging a string of old corn, red pepper area, and then is the country's unique natural game and frank innocence of the "exposed". The atmosphere of the bar will come out.
When engaging in store layout, the owner must consider the geographical constraints. For example, the bar area is small, it is not possible both in the southern rural and northern rural characteristics of the layout can only be arranged in an area of rustic flavor, some large areas of the bar, no scruples in this regard, the southern rural, rural northern, eastern rural and western rural, falling on the children were arranged into the "Chinese rural folk" kind of style. Therefore, the family in all corners of the customer, walked into the store soon felt his hometown flavor, overflowing with thanks for your help in the development of a great business. In short, the store layout, there are two ways: one is a single area where the wind blows chaotic, please go ahead and first arrange the East and West countryside collection - the human body's "hodgepodge". The former is suitable? Well, it is suitable for a small area of 20 square meters above the strip.
■ Price variety
Country bar, accordingly, drinks, food supply should also follow this style, "earth" to win. Whether it is wine, tea, meat, vegetables, desserts are what varieties should be characterized by "bread and water", do not think that the "plain food" has no market, the modernization of the absorption of excessive fat in the diet to promote the "poof back to simple! For starters, "Nissen, light dishes that people will not refuse. Guests patronizing the bar, a significant portion of them have finished eating, meat and fish make them dull resistance Moreover, the term "light meal" here does not mean "wild and boiled", but rather refers to the "light" flavor. It means "light" flavor. As for beverages, you can order home-brewed rice wine, sorghum and baijiu from the countryside, and other traditional Chinese alcoholic beverages such as huangjiu (yellow wine), huangjiu (yellow liquor), wine, liqueur, etc. are also available. There will be no shortage of tea production of all kinds north and south, green, black and oolong teas are a must.
As for the food, of course, to rustic shades, some of the materials used can be coarse, but the production should be fine, or "coarse grain refined." Thus, it is hard not to gulp down the local flavor without eliciting customers and at the same time reducing operating costs.
In terms of price, the charges should not be too high, otherwise it would not be called a country style bar, but should be called "Western" style bar. Adding beverages, food, service charges are calculated and maintained on a standard basis, and the gross margin is set at about 60% of the price which is reasonable.
Because of the small cost investment, the 60% gross profit margin is quite satisfactory.
■Business strategy
Country in the bar set in the end what kind of name is good? This elegant by the owners themselves some. But regardless of the name, its main selling "atmosphere and mood" rather than specific food service. Do not stand at the waiter service guests at the bar, guests should pour their own drinks, sitting loose in the shade under the bamboo on rough wooden tables, drinking tea, wine or coarse, eating coarse millet porridge, which sorghum rice, pushing the cups to taste the unique wilderness countryside of this country, the atmosphere intuitively simple. If you can do this, you will be able to attract a large number of rustic used to look for trendy bars, bored with the "modern style" of young intellectuals, students. In addition, rustic style bar frequented by guests may wish to apply for a membership card, ID card to enjoy discounts. When the card reaches a certain number of guests, you can organize small groups of similar "salon" nature, get together to talk about music, folklore, cultural themes, such as free time, can increase the culture towards the atmosphere of the bar, and secondly, you can take to expand the influence of attracting other customers.
In summary, the rustic bar focuses on creating an atmosphere that looks like a shabby "landscape" imagination into a "déjà vu" in a dreamlike mood, making the bar a nostalgic and enjoyable rustic place.
■Opening costs
The rustic style bar simple original equipment is 100 percent, "wild" full and cheap, wooden tables, wooden stools, decorations, paintings, hanging like a windmill, stone and other decorations, estimated to be about 3,000 yuan (including shipping costs), about 5,000 yuan of beverage stores, food and rent costs, about 3,000 yuan of other miscellaneous expenses. about $3,000 in other miscellaneous costs, for a total cost of $11,000 to open. If we can solve the various props and ornaments purchased nearby, cost savings of about 3,000 yuan, only the opening cost of about 8,000 yuan.
■Profit prospects
Bar operating profit of 50%, generally above. In the rustic style bar does not sell good wine, do not sell food, do not sell high-priced lunch, so it's about 40% slightly lower operating profit. A 180,000 square meters of country set up bar, monthly income in 4800 yuan should be 6900 yuan.
■ Rustic style bar opening
Data storage size: 1825 square meters first
Store rent: 2,000 yuan
Equipment expenditure: 3,000 yuan
Accounting costs: 8,000 11,000 yuan
Profit outlook: 4,800 6,900 yuan per month