Design scheme of Zongqing Dragon Boat Festival (selected 11 articles)

In order to ensure the smooth progress of the event, it is usually required to make an activity plan in advance, which is actually a written plan for the relevant factors of the event. How should the activity plan be formulated? The following is the design scheme (selected 11 pieces) of the Dragon Boat Festival activities of Zongqing, which I collected and sorted out, for reference only, and you are welcome to read it.

design scheme of zongqing dragon boat festival 1

1. promotion theme:

taste a historical story, and make a delicious zongzi.

second, the promotion purpose:

to enhance the store passenger flow, expand the corporate image, and at the same time improve the sales.

3. Promotion time:

May X-X-X.

4. Promotional products:

The main products are finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.

5. Promotion contents:

(1) Price promotion: Special price activities will be held for some finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.

(2) Entertainment promotion:

(1) Dumpling contest

Rules of the game-3 people/group. The time limit is 5 minutes, and the winner is the one who packs more zongzi.

The winner will be awarded all the zongzi he has packed.

the other participants will each be awarded a zongzi.

activity time-June x/x.

activity place-in front of the frozen product area of the fresh food department.

props requirements-table, speakers, materials for making zongzi (glutinous rice, beans, peanuts, meat, bamboo leaves).

person in charge-fresh food department and marketing planning department cooperate.

(3) free tasting: introduce suppliers for free tasting in the field

time: 6/x-x ..

specific responsibility-fresh food department (free of charge).

(5) Display and layout of the store:

Inside the store:

(1) At the entrance of the store, eight to ten piles are arranged in front of the piles, which are the heads of the dragon boat, and eight to ten piles are the bodies of the dragon boat.

display products: mung bean cake, finished brown and gift brown.

time: June x-June x.

person in charge: fresh food department and marketing planning department.

(2) Make an arch with the characters of eating zongzi on May 5th with zongzi or balloons in front of the freezer

Time: May X-June X.

person in charge: fresh food department and marketing planning department.

(3) focus on the display of substitute zongzi at the end of the freezer and the display of bulk zongzi by brand in the bulk freezer

Time: completed before May X.

person in charge: fresh food department and purchasing department.

(4) Post signs around the freezer

Time: May X-June X.

person in charge. Fresh department, marketing planning department.

Off-site:

(1) The store door is decorated with arches, and couplets are written with green bamboo as the background: tasting a historical story, making a delicious dumpling, and horizontally approving: coming home to the world, thinking about hometown.

(2) A huge banner of 2m by 4m was set up beside the store door to write the origin of the Dragon Boat Festival. Design scheme of Zongqing Dragon Boat Festival 2

Activity theme:

Dragon Boat Festival shopping carnival xx presents the true feelings.

Activity background:

The fifth day of the fifth lunar month, commonly known as the Dragon Boat Festival. "Five" and "noon" are connected, and "five" is also a positive number, so the Dragon Boat Festival is also called Duanwu, Chongwu, Duanyang, Zhongtian and so on. It is a traditional festival of the Han people in China. The essential activities of this day gradually evolved into: eating zongzi, racing dragon boats, hanging calamus, mugwort leaves, smoking Atractylodes rhizome and angelica dahurica, and drinking realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus, wormwood leaves, smoked atractylodes rhizome and angelica dahurica, drinking realgar wine is said to suppress evil spirits.

1. Store layout

1. Off-site layout

(1) Each marketing store made a banner and hung it at the xx store.

(2) The doorway is arranged with balloons, which can be hung or arched.

2. On-site layout

(1) In the shopping mall, the special area is mainly arranged to coordinate with the reasonable layout of goods.

(2) The main passage is laid out with emphasis, which can be hung by balloons.

(3) The special area can be hung with zongzi (such as Happy Dragon Boat Festival).

second, commodity promotion

1, commodity display: during the promotion period, each store should put X zongzi piles in the main channel. Each store is required to display all brands of zongzi in a large area during the promotion period. On the third, fourth and fifth days of May, in addition to the freezer, each store should put X zongzi in the main channel for sale. On the day of Dragon Boat Festival, under the condition of not affecting the quality and sales of zongzi, stores can pack the zongzi weighing about X Jin into a number of packages in net bags (pay attention to the fact that the package is difficult to unpack, so as to avoid customers from unpacking and loading more), and mark the price and hang it on the shelves of stores or places where customers can easily see it, so as to stimulate customers' desire to buy and promote the holiday sales of zongzi. The artists and management cadres of each store are required to give full play to their level, and carry out creative display and atmosphere layout.

2. Special sale of goods: during the promotion period, zongzi and other holiday-related goods (such as rice wine, frozen food, drinks and other foods, transparent soap, bath lotion, insecticidal water, mosquito-repellent incense and other products) are on sale at special prices.

3. Commodity requirements:

(1) There shall be no less than X items of related promotional commodities (X fresh food and X fresh food).

(2) Commodity prices are generally lower than the market price.

(3) similar goods choose goods with lower prices.

(4) For all commodities related to the Dragon Boat Festival, please refer to the following specific items (recommended commodities are highlighted in red font):

Food

Zongzi in bulk. Pack zongzi. Packaging glutinous rice. Bulk glutinous rice. Ham sausage. Peanuts. Red beans. Mung beans Sesame. Spiced powder Pepper. White sugar Salt. Jujube. Cooking oil. Sesame oil Shrimp. Yellow rice wine Red wine. Rice wine. Chicken essence Glutinous rice Wine is sweet. Wine and beer. Wine, hearts and salted eggs. Preserved eggs. Salted duck eggs. Eggs.

fresh

pork belly. Chicken. Beef. Shrimp meat Bean products. Soup. Laver. Jujube. Jujube. Bean paste Soda powder

3. Group buying business

1. There are many customers giving gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance and indicating their intentions can increase the sales performance of marketing stores.

2. In the early days of Dragon Boat Festival, xx Branch organized SMS delivery to customers in various regions, and wished a happy holiday in advance.

3. Store xx presents a gift worth about X yuan to children (under the age of 18) whose birthdays are Dragon Boat Festival and Children's Day. Design scheme of Zongqing Dragon Boat Festival 3

Activity time:

June X-X.

Activity content:

Any customer who has made a one-time purchase of over xx yuan in various supermarket chains in XX during the promotion period from June X to X can participate in the activity of Guess Beautiful Zongzi with a computer receipt.

Activity mode:

Set up a promotion counter at the entrance of the shopping mall or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods implemented by the purchasing department must be quite low and sold to customers at unexpected prices, so that customers can feel the real benefits and lay the foundation for the next sale of Jiezi.

Dragon Boat Festival in January and May, XX Dumpling Competition

(1) Our company held it last year, with outstanding customers and good results. Please let the company leaders decide whether to implement it or not.

(2) operation steps: the purchasing department negotiates zongzi materials-materials are in place-activities are publicized-stores organize competitions.

(3) entry prize: get your own dumplings, and you will get more if you pack more.

February and May Dragon Boat Festival Shooting Competition

(1) Activity time: June X-X.

(2) Activity content: All customers who have made a one-time purchase of over xx yuan in various supermarket chains in XX during the promotion period from June X to X can participate in the "May Dragon Boat Festival Shooting Zongzi Competition" with a computer receipt.

(3) Activity mode:

With the computer receipt, each person can get X darts. At the designated place of the activity (there is a venue store at the gate of the shopping mall), they will take part in the event of shooting zongzi seeds, and the one marked as "bean paste" will get one of this kind of zongzi. The shot is "meat zongzi", that is, one zongzi of this kind is obtained.

(7) Prop requirements: balloons, baffles and darts.

(8) person in charge-the manager will arrange relevant personnel.

Third, related publicity

1. Two kinds of publicity hanging in the store of Zongzi Hanging Flag.

2. our DM newsletter promotion (see annex for the distribution quantity). There are xx copies of the first and second issues of DM newsletter, and xx copies of the third single newsletter, with an average of xx copies per store.

3. Off-site posters and on-site broadcasting.

iv. related support

1. the purchasing department contacted and discussed xx zongzi as a gift from customers.

2. the purchasing department contacted to discuss xx Jin of zongzi materials and held a zongzi package competition.

3. The purchasing department contacted xx zongzi and held a zongzi shooting competition. Design scheme of Zongqing Dragon Boat Festival 4

The annual China traditional festival Dragon Boat Festival is coming. In order to promote the national spirit, inherit the Chinese tradition, and enable community members to feel the joy of the festival and appreciate the beautiful life through game interaction, Longgang Town decided to hold the first community cultural festival series "My Festival-Dragon Boat Festival Dumpling Competition".

1. Theme:

"Welcome the Dragon Boat Festival, make zongzi and promote the national spirit; Celebrate festivals, taste delicious food,

II. Overall arrangement

(1) Instructor:

(2) Organizer:

(3) Organizer:

(4) Co-organizer:

(5) Competition time: 2: 11 p.m. on xx, xx, 21xx

(6) Competition content:

The competition is based on families. Each time, the competition is divided into 9 families as a group, and the time is 5 minutes. Players in each group distribute 1.5 kg of glutinous rice and 11 pieces of meat stuffing. During the competition, the glutinous rice must be scooped up, and it is not allowed to be grabbed by hands. After each dumpling is wrapped, it must be tied with red rope and placed on the specified square board. The host invited three audiences to be selected as judges. According to the criteria of "quantity, speed, quality and beauty", 1 winners were selected. Finally, the families in each group (42 families participated, and finally 11 families were promoted) made the final PK. After the event, all the participating zongzi were presented to the participating families as holiday gifts.

first place: 1 gifts with a value of 1,111 yuan; second place: 1 gifts with a value of 511 yuan;

third place: 1 gifts with a value of 1 311 yuan Excellence Award: 8 gifts with a value of 1.98 yuan; Dragon Boat Festival activity design scheme 5

1. Activity theme

fragrant leaves, self-made rice dumplings, * * Dragon Boat Festival, and mutual blessings

Let all employees feel the connotation of traditional festivals in China more truly, learn more about specific techniques, such as the method of making zongzi and the collocation of fillings, etc., and further exercise the hands-on ability and learning ability of all employees in a relaxed way.

2. On the occasion of the Dragon Boat Festival, let all the staff celebrate the festival together, enhance the close contact and mutual communication between them, and also send their own holiday greetings. Spend traditional festivals in different places in the warmth of the group.

3. Activity time

21xx June 9th, Thursday afternoon

4. Activity location

Company canteen

5. Activity process

1. Purchase materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce and glutinous rice; Meat; (General Manager Tao is responsible for the detailed purchase); Zongzi leaves (purchased by the canteen)

2. Equipment preparation:

1. Containers and spoons for holding ingredients (all provided by the canteen); Cotton thread: cut into several strips, each about 21cm long; Scissors, etc. (purchased by the canteen).

2. Processing material:

Glutinous rice: soaked in warm water for a certain period of time, and drained.

zongzi leaves: boil zongzi leaves in water. After boiling for 11 minutes, you can take out cold water to wash the excess at both ends of the scissors and drain them.

Dumpling stuffing: It is made up of various purchased materials, among which semi-fat lean meat is marinated with ingredients for later use.

3. Making zongzi

(1) Assembly: All the staff assembled in the canteen (14: 11 on June 23rd).

(2) Start making: In view of employees' knowledge or inexperience in making zongzi, the method of making zongzi is summarized as follows:

Take two (both tails) zongzi leaves, which overlap in the opposite direction (incompletely), put them in a small bowl (grams) of rice, lightly draw a word in the middle of the rice with your index finger, and put in 1 or 2 spoons of your favorite zongzi stuffing material.

first, the right hand folds the outer leaves of zongzi inward and backward, then wraps one end and completes the other end in the same way. Tie zongzi once in the middle before tying it from one end to the other to prevent deformation. The rope should not be too tight (boiled) or too loose (flooded), so it can be pulled lightly and not moved.

After learning about how to make zongzi, everyone can make zongzi by themselves, and learn from each other in the meantime, so that everyone can finish it better.

(3) End of production:

The person in charge will put the dumplings wrapped by everyone together, and then sort out the remaining materials, and wash the unused containers and return them to the canteen staff.

1. Cook zongzi and distribute it. After cooking zongzi in the canteen, distribute it to colleagues and send holiday greetings.

VI. Precautions

1. All employees should know the relevant methods of making zongzi in advance when they arrive at the appointed place on time.

2. Don't place instruments or materials at will, so that the site is messy.

3, pay attention to personal and food hygiene, should not be confused. Design scheme of Zongqing Dragon Boat Festival 6

Event time:

June 11-June 12 Organizer: Co-organizer: community, community (on-site merchants) advertising company Purpose:

1. I hope to enhance my reputation through this event

2. Create a harmonious society and hold civilized activities to provide Changzhou citizens with a relaxed and pleasant buying environment.

3. Welcome the Dragon Boat Festival and interact with neighbors.

object of activity:

activities of surrounding residents and passers-by: zongzi-making contest, outdoor art performance, and auto show: 7:31-8:31, entering the venue and arranging the singing and dancing performance of zongzi-making contest at 14:31-17:31, 18:11-21:31 (with interactive links in between)

activity flow.