Super?Size?Me is the movie Super Size Me.
It's about Morgan Spurlock, who used his body as a guinea pig in an experiment: for 30 days, he ate only McDonald's food and drank only McDonald's beverages for three meals, and afterward, in the form of a documentary, he allowed viewers to witness firsthand the detrimental and unhelpful changes eating McDonald's brought to his body.
Behind the Scenes:
1. Eat only food sold by McDonald's, including drinks.
2. Don't buy upsized packages or burgers or drinks unless the waiter offers.
3. Eat every food item on the menu at least once.
To prove that it was never faked, Morgan Spurlock hired three doctors to keep records of the entire experiment and track his health regularly. Then he set off on the road, traveling to 20 U.S. cities to interview doctors, health counselors, chefs, and children to explore the relationship between health and fast food.
Before this experiment began, Morgan Spurlock was 1.8 meters tall and weighed 140 pounds. Five days into the experiment, he gained eight pounds, and half a month later, his doctor found problems with his liver, and his mother and girlfriend pleaded with him to stop the experiment.
But he didn't stop, and after about three weeks, his heart began to be abnormal, and his doctor ordered him to take two aspirin a day, which he refused because McDonald's doesn't serve aspirin. And by the time the trial was over, he had gained almost 20 pounds.
The filming of "Super Size Me" began on Thanksgiving night 2002, when Morgan Spurlock called photographer Scott Ambrozy after overhearing two girls arguing about "fast food" versus "getting fat. He called cinematographer Scott Ambrozy to see if the subject matter was interesting, and Scott Ambrozy replied - "It's a really great, bad idea." And so they got to work on the movie.
When "Supersize Me" screened at the Sundance Film Festival in December 2004, McDonald's was dismissive in its opinion -- having not seen the movie, it deserved two downward thumbs up based on what it had heard. And the distributor of "Supercode Me" simply printed the quote on a poster, while ironically offering discounted movie tickets to McDonald's employees.
Before the U.S. release of "Supersize Me," McDonald's once again issued a statement criticizing the director and the film for being "behind the times," for "completely misleading the audience," and for "intimidating the audience instead of delivering a message. Missing the opportunity to collaborate on finding a solution." They also made public an e-mail Morgan Spurlock sent to the company in 2002 in hopes of discussing a healthier menu with the executives involved.
And since "Supercode Me" won an award at the Sundance Film Festival in January 2003, McDonald's publicity firepower has immediately focused on health issues.
As the movie grew in popularity in the U.S., so did McDonald's focus on health. In March of the same year, the "value meal" was withdrawn from all McDonald's restaurants in the United States, and many healthy foods were added. In the summer of 2003, McDonald's in the United States, the main "GreekMac" replaced by "GoActive".