Public relations activity planner template

University public relations can exercise the sensitivity of people's thinking ideas, just to give the students who are about to enter the community a good opportunity to learn. Then take a look at the public relations activities Planning book How to write it, the following is my carefully collected and organized public relations activities planning book template, I will share with you below, come and enjoy it.

PR activity plan template 1

1. Planning and organizing: Qinhuangdao Bohai Logistics Holding Company Limited Market Expansion Department

2. Theme: "Forty years of Bohai Logistics, the true warmth of Qinhuang people"

3. Activity time: _ December 25, 8:00 - -10:00

4. Activity location: Qinhuangdao Mall, Tianyang Shopping Plaza and TESCO.

5. Activity background: Qinhuangdao Bohai Logistics Holding Company Limited, including the Qinhuangdao Mall, the modern shopping plaza and the Maoye Department Store. In the New Year, when the company's fortieth anniversary celebration, in order to give back to the majority of Hong Kong people on the Bohai Logistics support for many years, the company decided to carry out the Christmas Day, "forty years of true love, thanksgiving to give back" Bohai Logistics Winter Shopping Festival activities.

6. Target public: Qinhuangdao citizens

7. Activity content

(1). The staff of the company logged in the advertisements of the event and released the leaflets in Qinhuangdao Newspaper before the event, so as to do the preparatory work of the event and improve the mass effect of the event.

(2). On the day of the event, in Qinhuangdao Mall, Tianyang Shopping Plaza and TESCO three sales place to set up a lottery site, where the purchase of goods full of 109 yuan can participate in the lottery once, full of 299 yuan can participate in the lottery three times, full of 399 yuan can participate in the lottery four times, and so on, the number of times the lottery is not limited. There will be a variety of lucky gifts available on a first-come-first-served basis while supplies last. There will be four digital cameras, an LCD TV, an iPad2 and a seven-day trip to Yunnan.

(3). On the day of the event, all goods are sold at a discount (discounts are subject to the merchant on the spot).

8. Activities carried out

(1) venue setup: seats, banners, lighting and sound equipment, stage, lottery equipment, etc.

(2) the start of the event:

1) The host enters the room to make an opening speech to introduce the reason for the event and attractive prizes and the company's profile. The representative of the company's leadership in charge of this matter introduced the forty-year history of Bohai Logistics, as well as the content of the activities and prizes related matters.

2) Song performance, the site to select the lucky audience to give away an automatic camera worth 1500 yuan, 1 person. Another four chances to be drawn in the lottery.

3) Invite "Happy Boys" to sing on site, which will push the activity to the climax.

4) Magic show, on-site selection of the audience with the highest amount of consumption on the spot, one person to give away an LCD TV worth 2000 yuan. 1 person. Another 1 chance to be drawn in the lottery.

5) Finally, the host announced the end of the event, and by the "happy man" on-site extraction of a super-lucky audience of the event, he will get to buy goods on top of the discount and then 30% off, the more you buy the more benefits. Finally, the lucky draw will produce a super prize, get by Qinhuangdao Logistics Holding Co., Ltd. to provide the super prize ---- Yunnan double flight pure play seven-day tour.

6) Timely collection of information after the event

9. End of the event

(1) Performers and hosts leave the stage. (2) Arrange staff to tidy up the scene.

10. Budget

Singer appearance fees 80000 yuan prize costs 25500 yuan staff costs 10000 yuan other costs 4500 yuan Total 120000 yuan

PR event planning template 2

I. Foreword

1. Background

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Thirteen years of pectin and rain, thirteen years of spring and fall. Shanghai Industrial and Commercial Foreign Language Vocational College will usher in the thirteenth anniversary, Shanghai Industrial and Commercial Foreign Language Vocational College from the humble beginnings of the humble beginnings of the restoration and reconstruction of the development and growth of several generations of Minzu adults, the fire, hard work, the school career set up one after another glorious milestones. The college decided to prepare for the start of the school celebration work is to review the school's 13-year history, show 13 years of schooling achievements, looking forward to a better future, expanding visibility in the competition with the private general colleges and universities have an advantage, to promote the school's comprehensive and rapid development of nationally renowned colleges and universities, and the development of the country's first-class independent establishment of private general colleges and universities colleges.

The 13th anniversary of the founding of Shanghai College of Business and Foreign Languages will be celebrated on October 1st. We cordially invite and warmly welcome leaders at all levels, people from all walks of life, friends and alumni of all sessions to gather at our college in the golden fall of the year of _, **** to celebrate the grand ceremony.

2. The purpose of public relations planning

Through the 13th anniversary of the school celebration, review the history of schooling, inherit the fine tradition, summarize the experience of schooling, show the results of schooling, innovation and school characteristics, and promote the overall development of the school.

Through the 13th anniversary of the school, to strengthen external exchanges, expand external influence, improve the visibility of the school, establish a good social image, and strive for strong support from all walks of life, optimize the external school environment, expand the space for school, accelerate the development of the school.

Through the 13th anniversary of the school, to enhance the school's cohesion, centripetal force and appeal, to inspire all teachers, students and staff and the majority of alumni to build a better alma mater, to contribute their wisdom and strength.

With the 13th anniversary of the school as an opportunity to seize the attention of the higher leadership to support the construction and development of our school's rare opportunity to organize the internal and external forces, and actively implement and plan for the creation of educational greatness.

Second, the activities of the goal

1, through vivid and effective publicity activities, so that the community to understand the history of Shanghai College of Commerce and Industry and Foreign Language Vocational College and the achievements made, to improve the school's visibility and influence, so that the majority of alumni love Shanghai College of Commerce and Industry and Foreign Language Vocational College, and actively strive for the party committees and the government at all levels and the community to pay attention to the Shanghai College of Commerce and Industry and Foreign Language Vocational College, and support the construction of the Shanghai College of Commerce and Industry and Foreign Language Vocational College. support the construction and development of Shanghai College of Commerce, Industry and Foreign Languages.

2, through the various thematic, fruitful activities, increase the cohesion of all teachers and students, establish a high degree of pride, self-confidence and sense of responsibility, unity, solidarity, to meet the 13th anniversary of the school with excellent work performance and excellent academic results.

Third, the public

Institutions within the personnel: school units of leadership, teachers, students

Off-campus personnel: sister colleges and universities level leadership, the provinces, municipal party committee leaders, the College graduated alumni and so on

Media personnel: provincial and municipal newspapers, television stations, journalists and so on

Fourth, the theme of the activities

Remember the past great years of feeling the alma mater indoctrination

V. School celebration activities

Start-up stage

1, the establishment of the school celebration preparatory leadership and work agencies.

2, the study to determine the school day and the school celebration of the standardized name.

3, held a meeting of the leaders of the working groups, each group selected staff.

4, each group according to the work responsibilities of the work program reported to the school celebration leading group for finalization.

5, on and off campus to create an atmosphere to welcome the school celebration, released a letter to alumni.

6, start the school celebration activities to raise funds.

7, research to determine the planning project and campus landscape project.

8, enrich and improve the campus culture construction, design of the school song, school motto, school spirit, teaching style, learning style program.

9, media publicity activities within the cohesion, external visibility, expanding the impact of the school, creating a festive atmosphere for the theme of preparation.

10, to complete the school celebration leading group to determine the other tasks.

Preparatory stage

1, the establishment of alumni contact stations around the establishment of alumni website, to focus on alumni, enhance the cohesion of the school and the majority of alumni sense of identity as the main content, the establishment of alumni contact stations around the establishment of alumni website, including: the college as a unit, the establishment of the college's alumni information base or printed alumni directory and set up alumni website; to promote the establishment of the alumni chapters around the establishment of

2, organizing the campus, the campus, and the school, and the alumni website, to promote the establishment of alumni chapters around the establishment of the school. >

2, the organization of campus infrastructure: the transformation of the school gate and moral education wall, the construction of school celebration markers, repair and beautification of the campus environment. The environment is beautified and the school building is refurbished.

3, held to celebrate the 13th anniversary of the founding of the Shanghai Industrial and Commercial Foreign Language Vocational College Cultural Evening: the organization of cultural and artistic activities rehearsals and activities of teachers and students exhibition.

4, the organization and implementation of planning projects and campus landscape projects.

5, continue to raise funds related to school celebrations and set up a special fund.

6, contact the implementation of the leadership inscription, to determine the important leaders, guests and important alumni list of grand celebration of the 13th anniversary of the founding of the school.

7, to determine the publicity media and publicity activities.

8, the development of school celebration activities specific implementation program.

9, to complete the school celebration leading group to determine other tasks.

Implementation stage

1, invite leaders, guests, alumni.

2, compilation and printing of alumni compilation of school history, compilation and printing of albums, editing of the "school anniversary special issue", the production of CD-ROM (feature film), design and determine the school anniversary souvenirs, publication and distribution of school history.

3, drafting the school anniversary of the manuscript, printing text materials.

4, held a press conference, in a variety of media to increase the publicity of school celebrations. Increase cohesion within, increase visibility outside, expand the influence of the school, create a festive atmosphere as the theme.

Including:

1. Production of a comprehensive introduction to the school CD-ROM;

2. Printing the 13th anniversary of the founding of the school commemorative picture book;

3. The process of "say professional" makes teachers clear whether the professional curriculum system is scientific, whether it can support their own training objectives, the position of the main course in the professional curriculum system, through the implementation of the "say professional" series of activities, will further clarify the content of the professional construction, improve the theoretical teaching system and the practical teaching system. By carrying out the "say professional" series of activities, we will further clarify the content of professional construction, improve the theoretical teaching system and practical teaching system, condense the characteristics of the specialty, and enhance the overall level of professional construction.

4. school celebration news release;

5. establishment of the school celebration network;

6. school newspaper to the theme of "my love of DEU" for alumni, students, faculty and staff to carry out essay writing activities, the winning works of the collection published;

7. publication of the school newspaper, school celebration of the special issue.

8. Liaison with the media, the organization of a series of reports: widely publicized is also a necessary means of school celebrations.

9, in order to achieve better publicity for school celebrations, on the eve of the school celebrations, has been in the city center of the concentration of banner ads; in the bus company's main line of cars posted on the celebration of the slogan; will be the school motor vehicles into a publicity car shuttle in the street; the organization of the students on the street to promote.

10, register to receive gifts and money and display.

11, held a 12-grade freshmen parade, on the one hand, to show the vigor and vitality of the new students also symbolizes the school's vigorous development; on the other hand, let the new students to participate in this celebration, and "parade" special form to the alma mater to offer gifts, not only to enhance their sense of belonging and pride, but also to the venue can add a The first time I saw this, I had to go back to my home town and see what I could do.

12, organized various forms of exhibitions.

① school excellent academic journals ② excellent graduates thesis exhibition ③ school history and development of the picture exhibition ④ school scientific research achievements picture ⑤ excellent club activities picture exhibition ⑥ students excellent science and innovation project exhibition.

13, to arrange a large-scale signature activities, so that people from all walks of life, as well as the majority of teachers and students to sign a souvenir.

14, organized to celebrate the 13th anniversary of the founding of the Shanghai Industrial and Commercial Foreign Language Vocational College Arts Evening: to enrich the lives of teachers and students, enrich the campus culture, show the spirit of teachers and students and staff, to foil the atmosphere of the celebration as the main content. Including:

1), held to celebrate the 13th anniversary of the founding of the Shanghai College of Commerce and Industry Foreign Language Vocational Arts Evening: the first plate "struggle", the big screen playing from the provincial party school to the campus of the preparatory and construction process of the feature film, framed in the panoramic view of the new campus, the four hosts appeared, a brief opening and introduction of the special guests. After the special guests, the music played, before the celebration, to the college as a unit to form a squad performance program, teachers and students celebrate with the same, national music; opening song and dance; songs; sketches, piano accompanied by poetry recitation and other programs. The second plate "brilliant", the big screen to play the school achieved a variety of honors in the feature film, framed in the sound and poetry painting "moment of eternity" a set of excellent award-winning photos, song combination "Star Famous Songs", sketches, soloists, flashboards and dance and other programs. The third plate "Prospect", the big screen to play a combination of opera singing, folk songs and dances, the theme song of the evening, the host appeared, background music, all the actors and actresses on stage.

2), held staff and students to meet the school day fitness activities and sports competitions;

3), the organization of staff calligraphy and painting will;

4), fireworks, fireworks.

15, epilogue section

Do a good job at the end of the event, carefully arranged for the guests to return to the journey, to be a good start and finish, leaving a good impression on the guests; do a good job of information feedback, you can conduct a telephone survey to greet, to understand their evaluation of this public relations activities, and let them put forward their valuable opinions on this activity in order to improve in the future; to strengthen communication with the enterprises and sponsors who have participated in this activity. Sponsor communication, for the future long-term development of the school to obtain a more favorable social environment; at the same time, but also for the school students to provide a better employment environment.

V. Budget

PR Event Planner Template 3

A. Title

A complete PR planning document must have a title that makes it clear at first reading that it is an event planner and not a summary or evaluation report.

The title can be written directly as "___ company ___ activity plan", or you can use the words that indicate the theme of an event as the main title, and "___ company ___ activity plan" as a sub-title listed under it.

The title should be easy to understand.

II. Foreword

Also known as background. That is, a brief introduction to the background of the organization planning this text. Because, the social organization of any one of the planning, organization and implementation of public relations activities, are not for no reason, have their specific background and needs. Only clarified this background and the need to lead to the back of the specific planning content (program), but also to explain the urgency and significance of organizing this activity. Separated from the background of certain activities, will make the planning content (program) so that people can not see the essentials.

Foreword should be written concisely.

III. Investigation and analysis

PR planning is built on the basis of investigation and analysis, investigation and analysis of public relations activities is the planning of prior work. Survey analysis is mainly on the organization's image to make a specific analysis of the current organization's image of the existence of the advantages of the point, the problem of the point and the opportunity to analyze the three aspects, so as to clarify the next step of the focus and direction of public relations work.

The survey analysis should focus on the representativeness of the survey object, the applicability of the survey method, the scientific nature of the survey method, the authenticity and comprehensiveness of the data collection, and the reliability of the conclusion of the analysis.

PR activity plan template 4

Background: In the rapid development of society today, especially in our country in the pursuit of rapid economic development at the same time, part of the region tends to sacrifice the environment at the expense of the people's lack of awareness of environmental protection, which inevitably leads to the damage of the national image, and in the long run, it will impede the pace of economic and social development. The speed of economic and social development will be hindered in the long run. In recent years, the state realizes the importance of sustainable development, and has put forward the establishment of a harmonious society, the creation of sanitary cities and other initiatives to stimulate the environmental awareness of all citizens, in this context, it is necessary to carry out appropriate publicity and practical activities.

Goal: Through the publicity and practical activities of college students, to sign the way to arouse the environmental protection awareness of all Qinzhou citizens, the environmental protection concept of "start from me, start from myself" spread to the public, and at the same time, let students feel the importance of environmental protection through their own labor experience, to cultivate a sense of social responsibility and responsibility, and to develop a sense of environmental protection. At the same time, students can experience the importance of environmental protection through their own labor experience, to cultivate a sense of social responsibility and responsibility, and in the activities of the students to reflect the spirit of unity and harmony with the quality.

Activity time: 20___Month_-9, 8:00am-12:00pm

Venue: _______

Organizer: _______________ Student Union

Co-organizers: _________

Responsible person: _____

Contact information. TEL:_______

Requirements:1. :_____ All the student leaders of the Department of Politics and Economics of the University will participate in the event and wear the same dress code, and any other departments or students who want to join the event can contact the person in charge of the event by phone or other means. 2. In the course of the activity, all students who participate in the class must strictly abide by the discipline, there shall be no violation of the operation of the matter, once found, according to the disciplinary requirements of the criticism 3. All members of the active participation, listen to the Department of Student Labor of the unified arrangements for the group by the leader of the group is responsible for.

Activity Steps: <1> Preparation

1. The Student Council and the Department of contact, to seek the consent of the Department and to obtain certain financial support.

2. The Student Union contacted the Qinzhou Environmental Protection Bureau to get their consent and asked the ____ city TV station to publicize the event in the media.

3. The student council will discuss and formulate the rules and regulations of the student council and obtain the consent of all the members of the student council.

<2> during the activity

1_Month_of_7:00 am in front of the school gathered, the Department of Student Labor is responsible for organizing a headcount and to check whether the required items are carried

2. 7:30 bus to the designated location, assigned tasks, emphasize the relevant matters of attention, the members of the team clear purpose, division of labor.

The situation and tasks of each group are as follows:

I. Responsible for the unified scheduling, supervision of the implementation of the various groups, and the emergencies in a timely manner package to deal with and coordinate to ensure the smooth development of activities.

II. The first group is responsible for labor tools.

iii. By the second group of publicity department is responsible for the production of publicity banners, a large banner labeled "I love my home, ___ health depends on everyone" and with environmental protection paintings three small banners were labeled with environmental protection related words and drawings;

four. The third group of the Ministry of Learning is responsible for the hygiene and publicity activities on East Main Street

v. The fourth group of the Ministry of Sports is responsible for the hygiene and publicity activities on West Main Street. The fourth group, Sports Department, is responsible for hygiene and publicity activities on West Main Street

vi. Group 5 Recreation Department is responsible for hygiene and publicity activities on South Main Street

7. Group 6: Public Relations Department is responsible for sanitation and publicity activities on North Main Street

viii. The Secretariat of the Departmental Student Union is responsible for publicizing the event in the square and asking pedestrians to sign and leave messages.

Remarks 1. If there is a change in the above personnel, the person in charge of timely tell the team leader. 2. Each team is headed by the minister of each department and unified management, each person with a cell phone, in case of emergencies in a timely manner to contact the team leader or the chairman of the contact. 3. The members of the team must listen to the leader of the arrangements, not for any reason to break away from the team for more than 15 minutes. 4. will be clear about the tasks of their respective in the stipulated time. 4. Make your tasks clear and complete them within the specified time.

3. 8:00 activity officially started.

4. 12:00 activity officially ended, the team back to the designated place to meet, the leader of the team counted the number of people and labor tools.

5.12:30 Back to school.

Activity Feasibility Analysis: {1}Operability 1.___ Square and its vicinity is the center of the city of ___, coinciding with the ___ holiday period, pedestrians and tourists, vehicles are more suitable for public **** publicity activities. 2.The school encourages students to actively participate in a variety of social public welfare activities, and therefore it is easy to get the approval of the relevant departments. 3.Students are more motivated, and the activities are very important for the improvement of their social practice ability. improve their social practice ability. {Problems 1. safety of students 2. quality of work

Budget: 1. banners and related objects: 200 yuan 2. labor tools: 100 3. transportation costs: 100 yuan Total: 400 yuan

Significance:

This activity is to serve the community as the purpose of physical and mental exercise for the purpose of the goal of the publicity campaign as a means to arouse public awareness of the "creation of a clean city", the publicity of the public's attention to the public's attention to the public's attention to the "creation of a clean city". "To create a hygienic city" enthusiasm, not only for the ___ / city environmental health has played a publicity, but also improve the image of the college; students from the exercise of their own, but also in-depth understanding of the community, reflecting the harmony between people and society.

Planner: ___

PR Activity Planner Template 5

I: Through this school celebration, to convey to the community the development of the school's history, teaching achievements, expanding the school's influence in the community, and to enhance the community's awareness and reputation.

Second: through the scale effect of this event, to create a "cultural atmosphere on campus", to enhance students' understanding and awareness of the school, the formation of a sense of honor and pride.

Third: this activity as an opportunity to improve the campus "software", compiling the campus history, building a "cultural corridor" and other information exchange platform.

Fourth: the event as an opportunity to report to the leaders at all levels of participation and teachers and students, and listen to the relevant comments and suggestions to improve the future work of the field, and strive to achieve leadership satisfaction.

Fifth: With this event, the theme of "the place where the dream of the students started", to strengthen the link between the school and alumni. Mutual attention, support, create "campus feelings" "teachers and students emotions" atmosphere, and lay the foundation for future related campus activities.

Celebration time plan

(a) start-up phase (year month - month)

1. Establishment of the preparatory leadership and work agencies

2. Study to determine the day and name of the school celebrations on and off campus to create a specific atmosphere to meet the school celebrations activities

(1) "Today is your birthday - my alma mater" under the theme of exciting words, sincere blessings theme essay activities, to strengthen this activity, to attract the attention of students, in the students' emotional **** Ming.

(2) to "my teacher" as the theme of a variety of painting, photography, calligraphy exhibition. This is to build an emotional exchange between teachers and students.

(3) for the "___ University was founded 20 years", for the campus to carry out the school song collection activities. The purpose is to improve the campus software project and open up the participation of teachers and students, but also for the uniqueness of the campus culture and other campuses to distinguish and highlight.

(4) school emblem collection activities, the purpose of perfecting the school's cultural construction, and become the teachers and students of the emotional belonging to the logo, but also in order to go to reflect the campus in the social cognitive foundation.

(5) "Alma Mater, I'm proud of you" to celebrate the 20th anniversary of the University of ___ speech activities to highlight the achievements of the campus over the past 20 years and the social impact of the theme. And the award-winning works compiled into the school calendar. (such as the first message)

4. start the activities of the fund-raising work of the school to accept donations from all walks of life for the celebration and campus construction

5. study to determine the planning project and campus landscape project

6. complete the school celebration preparatory leading group to determine the other tasks.

(B) the preparatory stage (year month - 2 months before the anniversary)

1. Establishment of alumni contact stations around the world, editing the "alumni directory". Set up an alumni website

2. Compile school history, compile and print albums, edit the "school anniversary special issue", produce CD-ROMs (feature films), design and determine the school anniversary souvenirs, publication and distribution of school history

3. Lay out the school history museum

4. Organize the campus environment landscaping, renovation of the school building

5. Organize rehearsals for cultural and artistic activities, and teachers and students to set up the exhibition

( 1) "Twenty years of honor and dreams" ___ University of 20 years of development process theme photo exhibition. Highlight the "achievements" "honor".

(2) Preparation for the celebration of the cultural evening activities, alumni symposium

6. Development of academic exchanges activities, scientific and technological results of the negotiations, the organization of academic reports and experts

7. Organization and implementation of the planning project and the campus landscape project

8. Continue to raise funds for the celebration of the activities of the school, the establishment of a special fund

9. Implementation of the leadership inscription, to determine the list of important leaders, guests and important alumni 10. Development of school activities specific implementation program

11. Completion of other tasks determined by the school celebration leading group.

1. Invite leaders, guests, alumni

2. Printing (publication) of the school history, alumni book, academic report collection (1) in the first ceremony on the day of the celebration

3. Drafting of the school celebration manuscript, printing Textual materials

4. Hold a press conference, in a variety of media to increase the publicity of the University Day (1) to invite the news media to participate in the activities of the University Day

5. Register to receive gifts and money and display

6. Celebration activities held on the Day of the University Day (1) the city leaders, comrades-in-charge of the various departments to attend the news also participated in the attendance of alumni around the world Specific arrangements: a. singing the School song b. President's speech, city leaders, well-known alumni congratulatory speech c. School held a commemorative seal, stamp debut ceremony d. Global alumni will be held by well-known alumni memories of the history of the e. Organize a large alumni cocktail party (2) "Celebrate the twentieth anniversary of the founding of the University of ___," the evening of the cultural and artistic performances. Embody the theme of "honor", "unity" and "dream". In the form of activities to strengthen the reflection of the school's achievements and the advantages of the school. It is also an important part of the emotional cohesion of the campus. (3)___University Signature Event. To mobilize and call for the signature activity of all the experimental teachers and students who will attend the meeting, reflecting the unity of "Alma Mater" and expressing the pride of "I am proud of ___ University". The school celebration preparatory work leading group composition structure school celebration preparatory work leading group, under the office, publicity group, materials group, alumni liaison group, project planning group, academic activities group, environment and construction group, fund-raising and funding group, arts and faculty and student activities group and other nine working groups, each college set up the college celebration preparatory work group.

Budget

Expense Budget

Pre-activity Expenses

School Day Expenses

Leading Group Expenses

Promotion and Publicity Expenses

Preparation for the School Celebration

List of Leading Groups for the School Celebration

School Celebration Committee

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