I. Amazon's official on-site promotion methods are mainly divided into two ways, one for the non-enrollment category, the other for the invitation category promotion.
Non-enrollment class promotion: Amazon based on product search volume and sales trends to determine the promotion of the product, will be in the home page for the product to do a publicity, non-enrollment activities do not need to enroll, Amazon will be based on their own algorithms to decide to display what products to consumers to see.
Invitation-based promotion: Amazon will regularly organize promotional activities on a certain theme, the activities will have strict screening conditions, the activities are invitation-based, Amazon will invite sellers who meet its regulations to participate in the activities. If you do not get an invitation but want to participate in the activities, you can go through the account manager to declare to participate in the spike or promotion.
This type of promotion is where Amazon helps sellers with promotions based on their own algorithms, and to get these types of opportunities, you have to meet Amazon's requirements.
1. Non-enrollment activities, Amazon will be based on their own unique algorithm to capture the seller of a product to participate in the activities, will generally capture the top listing rankings of the product, and the sales of the product has a direct relationship with the need to improve the ranking of the listing.
You can optimize the listing in the following ways
Price: the price is relatively cheap compared to the same type of product, or when there are concessions, the ranking will be ahead.
Logistics: try to choose Amazon's FBA shipping, which will help the listing ranking.
Reviews: reviews are also important for listing rankings, improve the positive rating of reviews, as for trying to improve quickly, you know!
Sales: the sales of the product is positively correlated with the ranking of the listing.
Shelf time: new products will be taken care of by Amazon to a certain extent.
The five points mentioned above are more weighty, do a good job of optimizing the listing, wait for Amazon's blessing, do a good job of optimizing the listing, even if there is no Amazon's blessing, your products will be sold.
2. Invitational activities: this type of activity threshold is even higher, only a very small number of sellers to get such an opportunity, only those who do a good job of listing, and the conversion rate of the store to get such an opportunity. Before that, you just need to do a good job of optimizing all aspects of the store, improve rankings, and wait for the opportunity to participate in the activities, through the activities to bring more traffic on the line.
Amazon off-site promotion: through the Amazon website outside the way to get the promotion of traffic
Off-site promotion of a variety of ways, there is no absolute good and bad points, suitable for their own products off-site promotion is the best way to find a suitable way to promote their products, you need to promote more test.
1, social marketing diversion
The more commonly used marketing diversion social platforms are Facebook, Twitte, Pinterest, Quora, askfm, Slideshare and other active social platforms. Social marketing diversion you have to have fans, through close interaction with fans and interesting Q&A can increase the viscosity of fans, thus driving the development of your fan economy.
2, search engine promotion
The more commonly used search engine promotion methods are Google, Bing, Yahoo, some local search engines are also good sources of traffic. To make your search engine promotion to achieve the best ROI, you have to optimize the keywords of your listing, about the keywords to find the way to see: 17b2c: Amazon product keywords how to find?
3, blog traffic
Self-built n more than one blog to help you traffic, as for how many, it depends on your own choice. First of all, you can use crawlers and other software to grab slickdeal, fatwallet and other website data, synchronized update to your blog, in these product information put your own products. Through this way slowly gather popularity and fans, for your products to attract traffic. If you think it's too much trouble to do blogging, you can work with some more famous bloggers and let him help draw traffic to your products.
4, Deal station diversion Reddit traffic is large, but the conversion rate is not high. With Deal's big traffic, you won't lose money by placing ads. According to the tone of your own products, choose Deal stations in different countries to place ads.
Canada: Redflagdeal , France: dealabs , UK: hotukdeal ,Wowcher ,Kgbdeals , Spain: tringa, LetsBonus , Russia: mysku . U.S.A.: dealnews, Japan: kakaku, ponpare and so on.
5, Coupon station diversion brand do a good job of coupon station will be more influential. Sellers can put text and banner ads in the major coupon stations and pay per click. Retailmenot station ranking is very high, is allowed to submit free coupon, the effect is okay. There are also some coupon stations available.
A friendly reminder: you can only access more coupon stations by joining Amazon affiliate.
6, video site diversion mainstream video site diversion YouTube, Dailymotion, Vimeo and other video sharing sites, Amazon above the hot products and low-priced products are more suitable for diversion above.
7, Netflix diversion Foreign Netflix generally have their own social networking sites and blogs, if you can find Netflix cooperation, then you don't have to worry about store traffic and sales, generally larger Netflix have their own Amazon store. You can also go to MODE to find, MODE is a relatively hot overseas women's fashion APP, gathered a large number of netroots.
8, forum diversion
Looking for some medium forums, and the forum owner cooperation, for you to open a separate brand area. Or you can also find some forum V to help you recommend.