There are many methods for catering WeChat marketing:

First, send your own special dishes to WeChat, and ask to scan the QR code of this dish on a grass occasion, as long as you scan it, you can get a discount.

second, the point-like activity can be discounted as long as one person collects 211 likes after forwarding.

Third, send a photo activity. If you spend money in your store and take three photos and send them to WeChat and @ you WeChat official account, you can get a discount.

iv. group buying: the starting point for catering industry to touch the internet

just a few years ago, large and small group buying websites emerged in China, and even there was a "hundred regiments war" in the most lively time. The most important card played by these group buying websites was the group buying of catering industry. Group buying websites can gather a large number of customer resources through the Internet, so that they will have better bargaining power and get lower group buying prices from merchants. In this way, consumers can get some high-value goods at lower prices. And some restaurants with higher prices and fewer people, or restaurants that have just opened, also hope to cooperate with group buying websites in order to gain popularity and increase popularity.

this cooperation has also promoted the development of the catering industry, and made some restaurants with good quality gain popularity, but they have not been recognized by consumers for various reasons. However, with the increasingly fierce competition of group buying websites, many of them have been eliminated by the market. And some large group buying websites are also controlled by big Internet companies such as Ali and Tencent, which become an integral part of their O2O closed loop, because group buying and promotion of catering are the best entry points for these online enterprises to conduct offline business.