During the opening marketing, attract more customers to our store to taste hot pot. Many times we have to write a planning book, so how do we write a planning book? I have compiled a template about the marketing plan of hot pot restaurant and bistro for your reference only. Template of marketing plan for hot pot restaurant and bistro

1. Opening marketing objectives

During the opening marketing period, attract more customers to our store to taste hot pot.

second, the opening marketing strategy

(1) the strategy of attracting customers at low prices

On the first day of opening, the hot pot was RMB 111 per table, limited to 3 tables.

on the second day of opening, beer is free, limited to 3 tables.

on the third day of opening, the main publicity activity of "Free Taste of Nongmen Array Hot Pot" was held, limited to 1 tables. The price should be controlled within 211 yuan, leaflets should be distributed before the event, and special consultation points should be set up to draw lucky customers on the spot on the day of registration.

from the fourth day of opening, in order to stimulate customers to continue spending, marketing measures should be determined with the wine merchants, such as 1 bottles of beer in 1 yuan, free hot pot when they drink enough X bottles, etc. How to give the products can be determined according to the actual situation.

(II) Strategy of attracting repeat customers

1. All customers who spend during the opening period of our store can get a piece of nutritious milk from our store the next day.

2. Set up a VIP membership card, and give our VIP membership card to both customers who spend money and lucky customers, and register the name and contact information of the membership card for future marketing activities.

third, the specific implementation plan of opening marketing

(1) the key work arrangements during the trial period

to ensure that all employees are in place and familiar with their jobs.

conduct intensive training on opening activities for all employees in the store, so that they can fully understand the contents of opening activities. Ensure that the opening leaflets have been printed and are in the stage of distribution, and at least 2111 copies should be distributed in the first three days.

ensure that the gifts are ready, and arrange special personnel to keep them and be responsible for the gifts.

ensure that kitchen materials are adequately supplied during the opening period, and make standards for materials with large demand, and contact buyers to facilitate the supply at any time.

check the sanitary environment in the store, and actively ask customers for suggestions during the trial operation, so as to win favorable comments from customers.

(II) Implementation measures of marketing plan

1. First day of opening

(1) Confirm the attendance of the people who participated in the opening ceremony, including the invited executives and relatives and friends, and be sure to accumulate more popularity before opening.

(2) On the opening day, arrange at least 2 employees to distribute leaflets to passing guests.

(3) When the auspicious time arrives, a flower drum team is arranged to celebrate, and then the general manager announces that the Nongmen array hot pot is now officially opened. Then the gong sounded, and the salute sounded. Everyone applauded warmly and welcomed each other into the store. At this time, the Huagu team continued to play to celebrate.

(4) After that, the service personnel will carefully receive the first batch of customers according to the training process, and the lobby manager or other designated person in charge must always be on site to solve all kinds of outstanding incidents.

(5) When opening the business, the administrative staff should be seated, and the general manager should personally accompany them for dinner and toast, and thank them for coming.

(6) Earnestly do a good job of preferential places per table, do a good job of on-site cost control, and do a good job of gift giving and recording.

2.

(1) Enter the business state as soon as possible after the opening. After the opening, customers are mostly coming for leaflets, so make full preparations to ensure popularity with quality services.

(2) Focus on giving away milk, and sign it by the customer for confirmation.

IV. Key points for attention

(1) During the opening marketing period, employees will be overworked due to the busy work in the store, so it is necessary to help employees adjust their mentality in time.

(2) Hot pot restaurants should continue to carry out fresher marketing activities to attract more customers after entering the normal business track.

(3) Create the core hot pot products of your own brand and set the price reasonably.

I recommend it carefully.