The Future Development of Lv Wen Yang Kang Real Estate
First, the plight of Lv Wen real estate? Dilemma?
1, it is difficult to get land nearby, but it is difficult to sell land in the distance.
2, short-term difficult, long-term turnover difficult.
Second, what are the customer characteristics of Lv Wen real estate? Five more and five less?
1, there are many foreign customers and few local customers.
2. There is more demand for avoiding the cold and less demand for summer vacation.
3. There are many investment elements and few holiday elements.
4. There is more demand at both poles and less demand in the middle.
5, more interest in experience, less interest in sightseeing.
Third, Lv Wen real estate? Eight? Key success factors
1, the market. Without a big market, it is difficult to realize cultural tourism real estate.
2. tourism real estate, a large supporting culture, has great consumption elasticity, and its customers are much more sensitive to quality than to price. As a bonus item, the highlight package is often the key to the project transaction.
Lv Wen real estate must pay attention to make up for the congenital deficiency of the project with self-built supporting facilities and drive the project with high-quality supporting facilities. Some price tests show that high-end projects such as high-end hotels and golf courses can play a leading role of about 30%.
First, accommodation, usually planning multi-star hotels;
Second, sightseeing, often dominated by large-scale natural scenic spots, supplemented by small-scale project landscapes;
Third, shopping, the theme business takes into account life support and characteristic shopping experience;
Fourth, leisure, most tourism projects are equipped with golf courses, while Sanya Banshan Peninsula is equipped with high-end leisure formats such as yacht clubs;
Fifth, the characteristic experience is to repackage the characteristic resources of real estate to develop highlights, such as the show in Xishuangbanna, the performing arts in Wanda and Song Cheng.
Finally, through the comprehensive collocation of the above five functions, a large supporting system is constructed to form the cohesion of cultural tourism real estate industry.
3. Big resources
Lv Wen real estate is based on resources, and the lack of resource mining or integration is a common problem faced by most Lv Wen real estate projects. Judging from the successful experience of existing projects, there are two kinds of resources that can be tapped and utilized.
4. Great connotation
The way out for Lv Wen real estate lies in its distinctive theme, which can make people enjoy spiritually and satisfy psychologically. This is the key factor of the differentiated characteristic competitiveness of Lv Wen real estate, and it is also the most difficult field to achieve. What has been criticized in the industry is that most of the cultural tourism real estate projects have insufficient connotation and no soul, but there are still few projects with distinctive themes.
5. Great integration
Lv Wen's real estate involves a wide range and complicated relationships. Housing enterprises undertake the important tasks of brand building and management, property management and coordinating the interests of all parties in regional development. If these relations cannot be straightened out, the further development of Lv Wen's real estate industry will encounter bottlenecks. It is necessary to fully integrate resources from all parties to ensure the smooth development and operation.
6. Big customers
Compared with urban housing, Lv Wen real estate belongs to a narrow customer group, and the lack of customers is the normal state of the project, so we should be prepared for a protracted war. Lv Wen real estate needs to climb over two mountains in sales: one is to store a large number of customers, and the other is to renew sales for a long time.
7. major surgery
The main products of Lv Wen real estate include three levels, the first level is tangible property, the second level is perceptible experience, and the third level is tangible assets. Any level of operation will be related to the success or failure of Lv Wen real estate.
The advantages and disadvantages of the early operation of real estate projects in Lv Wen will also have a key impact on the confidence of investors in the later period. For customers, confidence is often more important than discount Let customers see the space of assets, whether it is a project brand or a corporate brand. Assets are the origin of Lv Wen real estate, and the key to operation is to build customers' confidence in the project. Therefore, we should take long-term operation as an integral part of Lv Wen real estate project products, and do a good job in the operation of businesses, hotels, theme parks and other formats.
8. Big layout
Due to the above inherent characteristics, Lv Wen real estate often experiences a development cycle of 8- 10 years or even longer. The extension of development cycle leads to the lag of investment payback period and reduces the asset turnover rate of enterprises. Therefore, from the overall configuration of housing projects, Lv Wen real estate should belong to a class of projects with medium and long-term layout, which needs to be matched with some short-term projects to provide cash flow and short-term profits.
How to save yourself from Lv Wen Yang Kang real estate?
1, short-term emergency policy? The timeliness is 2 to 3 months.
Extension and installment payment of land fund;
Extend the execution time of commencement, completion and commissioning;
Reduce or exempt property tax and other related taxes;
Reduce the proportion of bid bond for land transfer;
2. Medium-term market recovery policy? Timeliness is within 1 year.
Accelerate the approval of supply;
Relax pre-sale requirements and fund supervision;
The government promotes the development of various projects in policy, and with the help of projects with large investment and heavy assets, it will drive the economy to be weak and promote the overall economic recovery.
3. Local policies
In February, the central bank launched the 200 billion yuan 1 year MLF (medium-term lending facility) operation, and lowered the interest rate of 1 year MLF to 3. 15%. On April 15, the central bank announced the MLF operation10 billion yuan, and the winning bid rate was 2.95%. The downward trend is obvious, and the speed is slow and steady. In the face of the global impact of the epidemic, China's monetary policy has also intensified its countercyclical adjustment.
The future development of Lv Wen Yang Kang real estate is actually very good. Now many people are more concerned about this aspect. After all, the construction of Lv Wen is now an indomitable momentum, and it is not too much to become a big fat in the eyes of many people. How about Lv Wen Yang Kang Real Estate Company? Save yourself? Question, the above also gives the relevant self-help plan, just talk about it, and you can talk about it in depth if you are interested.