Now the public number is a new media platform that many people are using, but there are so many public numbers, how can you make your WeChat public number stand out How to write WeChat public number operation copywriting

1. Public number must have a clear positioning Whether we apply for a service number or subscription number, no matter whether you are an individual, or a group. Before using the public number, there must be a clear positioning. For example: if you are a business, you have to push and product-related articles. If you are an individual, you can push articles in your area of specialization. Such as cold jokes, we all know that the content of this public number is all jokes. This is the positioning. If there is not a positioning. Today send jokes, tomorrow send health, the day after tomorrow send their own specialization, so no one to see.

2. The public must have content to push no matter what business, industry. Content is the king. If you will write, you can regularly write some original content to push to your fans, at a fixed time and interval to push out. Regular, so that the fans subscribe to can look convenient afterward. But original content is not every day to write ah. In fact, you can go to the Internet to find some articles that you think are better copied over. If you feel that this article completely copied over the value is not high. You can copy the article to modify to add their own ideas, so it is also considered semi-original content. There is also a quicker way, you subscribe to the public number or circle of friends in your favorite content, open, directly copy the link to the computer to open and copy. Just such content pushed to your fans, if he has seen, and then look at your content is not much interest in WeChat public number operation planning book WeChat public number operation planning book.

3. The public number must have fan interaction must interact with the fans, only interaction can make the fans feel that the public number has people care about him. At the same time you can also learn how many fans are seriously looking at your content. There are many ways to interact. You can launch surveys, topics. Or let the concern reply to the number of how many how many, you can also do prize activities. You can also allow fans to submit articles and so on. In short, interaction is a must.

4. The public must have promotion methods really have good promotion methods of people, may be boring to make a fortune. First of all, the public platform is established, you can first let your friends around you to pay attention to first. Secondly, your QQ friends, microblogging fans, WeChat personal number, or with your public number related to the forum to post replies to cause netizens' attention. If you know someone with a big number, you can push each other's WeChat public number between you, so that your acquaintances can share the content to their own circle of friends. There is a better way. Many people who professionally run WeChat public numbers use it. You search for the keyword, WeChat public number on the search engine. It will come out more than this kind of navigation site, let you publish your public number QR code platform, each site you publish submit on, you will send your WeChat public number fans every day to dozens or hundreds of speed to increase fans.

WeChat public platform operation

1. insist on writing a daily, really too busy on a week 4, continue to share simple and easy to understand content, the precise and practical content streamlined, the article is too long 90% of the users will not finish, appropriate to join the fun of writing techniques. Precise, short, easy to understand, practical, this is the most important core of the micro letter content operation.

2. Preliminary preparatory work, select the QQ number or remember the English for the account, easy to user import threshold.

3. content framework, interactive strategy, fan snowball strategy development, improve the interaction rate, through prize activities, must be interesting, improve the conversion rate, flexible interspersed with marketing, website and other channels of publicity, guide the user to enter your fishpond, to avoid the loopholes of WeChat authentication, WeChat is currently only identify whether or not to authenticate, and can not identify the content, moderate cross-border to attract the target user's peripheral fans , all-round diversion three-dimensional cross to let the fans enter and stay.

4. WeChat marketing customer maintenance and conversion rate to emotional skills as the main strategy to dilute the marketing flavor, to avoid causing user resentment, one advertisement will only let the user to abandon you, grasp the frequency of sending ads, 1 a week is more appropriate, every day to send ads harassment, the user is sure to cancel the attention. Content management is king, interesting, short, attractive, content accuracy to do enough, do a good job in a small range of internal testing, improve and then send, to let the user within 3 seconds interested in continuing to see.

5. Flexible use of other tools in conjunction with the use of, such as microblogging, QQ, Taobao Wangwang, email mass mailing, QQ mass mailing, etc.; more prize competition activities, timely answers to user questions, friendly attitude, enthusiasm, in place, reply within ten minutes, try not to send links in the contents of the send, do a good job of user classification based on the intimate care for users in different areas of the user to send blessings.

WeChat public platform operation copy how to write

1. Simplicity is power, do not turn your WeChat public account into a universal function of the application. You can listen to music for free, chat with machines, these features will only dilute the core value of the enterprise, please delete these features.

2. The purpose of WeChat operation is to maintain customer relations. 99% of the time is used to cultivate customer trust, please forget about sales for the time being, every day promotions, not as good as 29 days of training customers, with 1 day of time for promotions is more effective, please forget about sales for the time being.

3. WeChat marketing does not have any marketing secrets, than the investment and execution, want to get a lot of fans without investing is an impossible thing, don't just see 3 months to get 900,000 fans of the case, first ask how much they invested in the capital and manpower WeChat public number operation planning planning book.

4. If you don't want to invest too much money, you have to choose to invest the time, and then add the execution in place to achieve what you want.

5. Don't get busy pushing tons of content every single day to prospects and creating topics that you can connect with your readers. You have to realize that all value comes from communication, and pushing better content is not as good as communicating with your readers once.

7. Don't be overwhelmed by those 1 million fans in 3 months. Fans and then more, if you can not be converted into value, it is useless, we need the fans are those who target fans, the quality of fans is more important than the number of fans.

8. Published articles do not have to be long, but must trigger the reader's thinking.

9. Pay attention to competitors' WeChat, pay attention to the 10,50 there are 50 people to teach you how to do WeChat marketing, all you have to do is optimize all their methods. Remember, competitors are the best teachers.