There are five ways to know how to win

Those who know how to fight and those who can't fight win

Those who have the same desires up and down win

Those who are worried instead of those who are not worried win

------------------------------------------------- However, there are many practices, but few practices.)

2, the place facing us is a newly opened place. The employees of the company have to eat at noon, and the restaurant is far away. Some employees just eat snacks bought outside from some people, and 3 4 of them are doing this. Recently, the security guards are also in charge. When I plan to do it, I will go directly to the employees of the company and send them to the company. Don't sell fast food outside like them. (Market The differentiation model is also embryonic)

3. I am an employee of a company (your time and resources are limited, so you must use extra time or outsourcing to operate)

4. I have a friend's younger brother who is a chef (he is a chef, so you can pick it up first, or what? Whether there is a logistics cost or a time cost, you must calculate the profit rate of each lunch, and the profit rate is better than you think. The place we are facing is a big area, which is a bit like Silicon Valley in the United States. There are many buildings in the big area, and each company contracts a first-floor office (which also shows the potential of the market)

Then further sort out the ideas

1. Your friend's younger brother is a chef, (excluding logistics and other factors first) whether his products can be recognized by the market is the key. Without this foundation, everything can't continue.

2. after determining that the taste can meet the market, initially set the retail price and calculate the profit rate. Don't forget that this profit margin should be removed from the possible logistics, chef's expenses, delivery personnel's expenses, packaging costs and other expenses. As long as it is leveled, you will have operability.

3. According to your existing funds, you must find someone to join the company. It is suggested that the profit sharing can be designed to increase step by step according to SALES. Simply speaking, the lower the turnover, the less your share, the higher the turnover, and the higher your share, because when the turnover is higher, the operation is more important, but first of all, your operational ability will not have major defects.

At this point, there is one person's model to learn-Lai Changxing, who distributes more than 81% of all profits to "partners", maintains the stability of cooperation with interests, and has a long-term vision and unique ideas.

Anyway, it is a game theory in the middle, so it is suggested that we should always put ourselves in the other's shoes to think about the interests of our partners, because we should fully consider that after a period of cooperation, a low score will cause him to go it alone.

the key here is balance.

4. find a partner. Partners must have the same goals and complementary resources with you. Resources include time and ability. The best target of your partner is to have time, money, production and delivery, you can look for it in the contacts around you, and the trust of the partner. From this point of view, it is reasonable to give him more because you have less resources at the initial stage.

5. Trial operation. It is suggested to start the trial operation from a certain day of the week (according to your understanding of this business circle, choose a day that most customers want to change their tastes, such as Friday). At the beginning, it is suggested to use hunger and thirst marketing as long as a small amount of products are prepared for sale.

6. Forward-looking. During the preparation period, we should give full consideration to the imitation and price competition of competitors. If you can do it, they can do it, and if your profit margin is not set scientifically at first (here, it means not to enter with low profits and let competitors have room for price competition), low-price competition will be a great blow.

in addition, because the business circle is in the development stage, if the merchant who chooses to open a shop clones your products after your business goes up, because he owns a shop, the cost will be lower after purchasing a large amount, and your price advantage may be lost.

If you comprehensively consider the above points,

you should be able to define your own development route.

What you can do is to compete with the existing bento merchants.

Once you have a profit model,

immediately look for investment to rent the most suitable store.

In this way,

you can grasp the opportunities and seize the opportunities.

There are still many details that cannot be listed one by one.

Good luck.