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How to do a good job in fresh community group buying?
How to do fresh community group buying?

1, close the supply.

In the group purchase of fresh community, the distance of supply directly affects the logistics cost and also determines the delivery speed of products. In order to provide users with fresher products, it is necessary to find local suppliers to ensure the delivery speed and reduce the delivery cost.

2. Diversified products

In the fresh community group purchase, users pay more attention to the diversity of products. The wider the product coverage, the more it can touch the needs of users, thus attracting more users to use it. Of course, to meet the diversity of products, we must also ensure the quality and supply of products to meet the needs of large-scale procurement.

3. Efficient logistics

In fresh community group buying, the speed of logistics determines whether the dishes received by users are fresh, so having efficient logistics can enable users to get products quickly, ensure the freshness of products, give users a good shopping experience and improve the repurchase rate of users.

In fresh community group buying, the most important thing is the timeliness of products. At present, Ding Dong, a fresh-keeping e-commerce platform, uses the pre-warehouse mode to buy food and make fresh food every day, and the goods can be delivered to consumers in 29 minutes at the earliest, which is why they can develop rapidly and prepare for listing.

However, the cost of building front warehouses nationwide is too high. For regional small and medium-sized platforms, professional tools can be used to build a front warehouse in the local market, and the community group buying system supports the opening of the front warehouse mode.

By transforming its physical store/cooperative store/head office into a "pre-warehouse", the commodity inventory can be adjusted according to the consumption preferences of residents in nearby communities. After placing an order online, users can choose to pick up the goods at the store on the same day or have them delivered to the door by the person in charge/rider.

In addition, in the supply chain system, the community group buying system has a set of perfect technical support and operation scheme of the supply chain management system, which can realize the full link control from purchasing, arrival, quality inspection, warehousing, sorting, distribution community and head check, and continuously optimize the efficiency of the distribution chain. The company can realize the efficient operation of the supply chain only by allocating personnel rights according to the links.