Today's Chinese society is in a stage of rapid development of the market economy. In this environment, the face of the market opportunities, to find both suitable for their own and can make money entrepreneurial projects, it does require a lot of effort. Choose the catering industry as their "bucket of gold", there should be sufficient reasons to prove that this industry brings profits and benefits. Next, combined with today's market situation, we explore from multiple perspectives, "Why choose the catering industry as their own entrepreneurial projects?"

Rich food culture:

"Food is the God of the people", China's food culture has a long history and is renowned in the world. Chinese people have always been concerned about "eating", and more good at eating. Chinese cuisine is unique compared to the world's cooking.

(A) rich and varied

China's vast geographical area, many ethnic groups, dietary traditions have their own characteristics. Affected by the geographic environment, climate and produce, as well as the influence of local customs, Chinese cuisine has long been the formation of Lu Cuisine, Sichuan Cuisine, Cantonese Cuisine, Min Cuisine, Su Cuisine, Zhejiang Cuisine, Hunan Cuisine, Hui Cuisine and other quite distinctive flavors of the cuisine, together with the Beijing Cuisine and the Hubei Cuisine, and is known as the "ten major cuisines". In addition to these ten recognized dishes, there are countless traditional dishes, folk snacks let people linger, aftertaste.

(2) pay attention to the beauty of the dishes

The traditional Chinese food culture pay attention to food color, aroma, taste, shape, ware coordinated. Chefs often make full use of their own ingenuity and artistic skills, unique, cooking a variety of food, to achieve the unity of color, aroma, taste, shape, not only to give people the material satisfaction, but also to get the spirit of the unique enjoyment.

(3) The four seasons are different

Another major feature of Chinese cuisine is to mix meals according to the different seasons. Summer is light and cool, winter is the flavor of alcohol thick; summer more cold frozen, winter more stew Jiong snuggle cooking. A variety of vegetables is the change of the four seasons, the right time and food, fresh and nutritious.

(D) taste taste

China's cooking since ancient times has paid attention to the taste of interest, not only on the quality of meals and snacks, nutrition has strict requirements, but also in the naming of dishes, taste of the way, the rhythm of the meal, entertainment interspersed, etc. There are a number of chic requirements, novel ideas, unique and interesting.

(E) medical food and health care

China's traditional diet and health care has a close link, folk traditionally attached importance to the "medicinal diet with the work", make full use of the medicinal value of food ingredients, reasonable matching, cooked into a variety of delicious dishes, while achieving the purpose of preventive treatment of certain diseases.

With China's reform and opening up, China's food culture has also embarked on an international track. Chinese food has a unique charm different from the food culture of overseas countries, in addition to pay attention to the freshness of the dishes, nutritional balance, color matching, but also pay attention to the meaning of the name of the dishes, the atmosphere of the dining mood, which contains a rich national culture. "Chinese food" has many admirers around the world, China is also known as the "Kingdom of Food", the Chinese characteristics of the food culture to further develop and flourish will be the trend, the internationalization of food culture also need more entrepreneurs to devote themselves to it.