Today's society, the network of promotion and marketing everyone, every day in contact with the major media and self media released in the soft press releases, become the enterprises as well as businessmen to increase the exposure of the product and establish an important part of the brand image. Soft press releases in the eyes of various businesses and public relations personnel, the main criterion is whether the article has been included in the search engine. Below the whole world to tell you what are the skills of soft text release. 1, select the release channel soft text release content should be released with the content of the website or channel is related, because only then your article will find the precise crowd, get more readers, so that your promotional effect will be more good. For example, the content of your article is written hipster clothes, such that you can publish some fashion type of media or channel on the. 2, do not immediately publish the article to other websites in general, we publish a soft article to their own website, we must wait until the article is included by the search engine before sending it to the extranet, because of the article's original attributes of the engine in the based on that weight. Website weight is generally high in half an hour can be included, and their own website on the article may be a few days will not be included. Then the search engine will be judged as the source of the article is other websites, our own website will be judged as plagiarism instead, so it is not worth the loss. Therefore, if the soft text has not been included by the search engine, please do not send to the extranet. 3, the title of the article to be enough to attract people's attention For example, in the publication of "methods to improve site ranking" article, the title is changed to "site rankings quickly rise 100% of the experience ". Despite the exaggeration, there are thousands of clicks in the media1. For the same article with two different titles, the click-through rate of the article is very different on Media 1 and, Media 2. The title is a stepping stone to attract users to click and browse the article, there is an attractive title can cause the user's curiosity. 4, the content of the article must have characteristics of the Softworld editorial said, the article should have a theme, can not let the user read the article after the feeling is still cloudy. The content should be valuable, the user thinks the article is worth reading and learning, so that readers understand your point of view and knowledge. In addition, in the article appropriate to add pictures or data to prove that this is more intuitive and persuasive. 5, not the more expensive site, the better the effect of inclusion in the soft paper release, many customers will fall into a misunderstanding, think the more expensive site included in the effect of the better. The inclusion of soft text is not related to the price, the inclusion of the effect is good should be based on data to do, rather than with the price to measure. 6, money is not everything, the quality of the manuscript is very important to say that the inclusion of the situation is not related to the price of the media, but the media itself. So, a site is well included, you publish soft text in this site, is not necessarily included? This is not necessarily, the article is included, is with the quality of the manuscript has a great relationship, the higher the quality of the manuscript, will increase the probability of this manuscript is included. If the content of the original manuscript is very water, you in how to smash the money is not likely to be included.