Because of the increasing competition, in the past, the competition in the catering industry was far less than it is now, and McDonald's can still succeed with its own financial resources and chain effect.

But now there are more and more chain brands, and McDonald's can't keep the attitude of being a pioneer. If it wants to compete, it must innovate, but the cost can't keep up, so McDonald's can only become more and more pitted.

first, why is the new product of McDonald's pitted?

first of all, why does McDonald's produce new products?

The reason is that there are too many fast food restaurants with new brands. Besides fast food restaurants, local snacks, various cuisines and even takeout will also affect the sales of McDonald's. Therefore, McDonald's is under great pressure and can only constantly produce new products to attract customers' attention.

and why McDonald's new products are pitted should consider the reasons of cost and price.

Because the combined price of Chinese hamburger and a cup of hot drink in McDonald's is 9 yuan, such a low price is actually not profitable when labor, cost, water and electricity, and rent are included, but compared with Chinese hamburger in Xi 'an, the price difference between them is not big, but the meat in Chinese hamburger is a far cry from each other, so everyone thinks that the new products produced by McDonald's this time are too pitted.

second, has McDonald's changed in recent years?

In fact, netizens have long reported that McDonald's hamburgers are getting smaller and smaller, French fries are getting less and less, and even Coke cups are not as big as before. In fact, this is all because the cost of McDonald's is increasing year by year, but the price has not climbed much.

more than a decade ago, McDonald's was actually a brand with high consumption, but with the rapid improvement of our living standards, the price of McDonald's did not dare to go up too high, so we could only reduce the cost and finally became the mouth of everyone? Mcdonald's is getting worse? .

third, why did McDonald's Chinese hamburger turn over this time?

In fact, I think McDonald's has not set a good position for itself. The move to launch Chinese hamburger has neither taken into account the influence of Chinese hamburger in Xi 'an nor done a good job in quality control.

And McDonald's has made a mistake about the consumption orientation of low-consumption people. In fact, if someone only wants to spend 9 yuan at McDonald's, he doesn't need to spend it at McDonald's at all. Only people with high consumption power will choose McDonald's, and they will not choose such Chinese hamburger.