1. What is the main reason for the unsatisfactory management of Shanju Small Stack?

2. What do you think of the development prospect of Shanju Xiaozhan?

3. How to change the unfavorable situation of Shanju Xiaozhan? Analysis: 1. Misunderstanding of customer needs is the main reason for the unsatisfactory operation of Shanju Small Stack. The results of a survey of local tourists released by the Tourism Bureau show that 78% of tourists think that the leisure facilities of hotels are very important to their choice, while he thinks that what tourists really need is simple but ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

2. The development prospect of Shanju Xiaozhan is very optimistic: more and more people regard tourism as a necessary way to relax their body and mind, and the market potential is huge, and the hotel industry is promising; Shanju Xiaozhan has its own market positioning.

3. There are several ways to change the unfavorable situation of the mountain lodge:

(1) Pay attention to service: the main purpose of tourists is leisure and vacation, and they attach great importance to the entertainment service of the hotel.

(2) Characteristic management: The reality shows that low price is no longer the main form of competition, so we should highlight the characteristics of our own market positioning.

(3) Strengthen the marketing: 41% of tourists booked their rooms and travel plans two months ago; In view of this, on the one hand, we should increase the publicity of Shanju Inn and establish effective channels for passengers to book hotels, such as actively strengthening cooperation with travel agencies and reservation centers.