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History of Lotte Lee

The first store in Korea was established in 1979, located in Seoul, and now has more than 700 stores. And now Lotte Lee is more popular in Korea than in Japan. Lotte Lee is a specialized brand with a history of more than 30 years that focuses on traditional hamburgers and fried chicken. Its first store was built in 1972 in Tokyo, Japan, and now it has nearly 500 stores. After that, the company has established branches in South Korea, China, Taiwan, Vietnam and so on (currently has more than 1,300 chain stores around the world ***). Domestic market share of nearly 60% of the entire fast food industry in Korea. In Korea, it is far more than KFC, McDonald's and other international famous fast food industry. Lotte Lee had entered China in 1994 and set up 9 restaurants in Beijing and Harbin***. Although Lotte Lee in the inherent Asian-style burger sets (barbecue, ribs, teriyaki, etc.) and red bean iceberg, etc., on the basis of a series of food suitable for Chinese tastes (ribs i burger, bacon fried egg burger, kimchi burger, mini pizza, etc.). However, due to the fact that the decision makers did not understand the Chinese market, the company followed the traditional Korean way of working, which led to a slow market response and a blind development of stores, thus affecting the overall efficiency. Business 1994-1997 business performance is better, since 1998 business performance has not been very good, in the Chinese fast food market gradually and KFC, McDonald's gap and can not compete. Following the brand's exit from Harbin, its last restaurant in Beijing closed after the Spring Festival in 2003. In August 2008, it returned to Beijing and officially registered in Beijing to establish Lotte Lee (Beijing) Restaurant Management Co. and divided into three markets, North China, East China and Northeast China, for store development respectively. At present, China Lotte Lee in Beijing, Tianjin, Qingdao, Yantai, Shenyang, Changchun, Yingkou, Jilin City area has opened nearly 30 chain stores one after another.