Huang taiji may face the risk of closing the camp.

Huang taiji is a famous Chinese fast food company in Beijing, and many Beijingers like to go to Huang taiji. The company was established in 2112. Because of Huang Taiji's excellent word-of-mouth marketing, it has a good publicity reputation in Beijing.

On October 8th, the author named White Hat Alliance broke the news in Weibo, saying that the brand trademark of Doudian, a catering service provider owned by Huang Taiji (namely Changxiang Litai (Beijing) Catering Management Co., Ltd.), was not entered in the database of Trademark Office, and the brand and APP were published without registration, which made Doudian brand unprotected by trademark law, thus increasing the risk of trademark use.

In this regard, Time Finance contacted the relevant personnel of Huang Taiji, who told Time Finance that the trademark "Doudian" has been declared, and a long review period will follow. When the reporter further asked about the specific declaration time, the other party no longer replied.

White Hat Alliance said to Time Finance: "Due to long-term concern about the field of trademark registration, we found that the trademark of Doudian was not protected, and this article was sent only to remind the team of Huang Taiji."

It is understood that "Doudian" APP is an independent mobile Internet content service company spun off from Huang Taiji. It will focus on global store exploration and Party B's service in YEATION, and serve registered members through paid subscription, and it will be launched on February 27th. Later, "White Hat Alliance" found that its trademark "Doudian" was not entered in the Trademark Office. "Doudian went online too hastily, which may be squatted by other merchants, and Huang Taiji will not be able to continue to use the trademark."

White Hat Alliance further explained to Time Finance that once the trademark of "Doudian" has an infringement dispute, it may happen that the APP will be removed from the shelves, the online platforms such as WeChat WeChat official account will not be registered, and the stores under the name of "Doudian" will not be listed for operation.

Previously, there were many cases where the registered trademarks affected the operation. In 2117, the application for registration of "papi sauce" was rejected because the trademark was registered. The reason is that the trademark applied for registration is similar to other trademarks, such as "papi" and "papi capital".

trademark registration is a high-risk operation, and you can't take advantage of loopholes just to become famous and improve your company's popularity. Regarding "malicious cybersquatting", Article 31 of the Trademark Law stipulates that "a trademark that has been used by others and has certain influence shall not be registered first by improper means". Therefore, "malicious cybersquatting" means that the applicant applies for registration of a trademark that has been used by others but has not yet been registered in his own name in an unreasonable or illegal way.

if you have any other trademark questions, please contact us! Zhejiang Bajie Intellectual Property Trademark Transfer Network, a professional trademark agency on CCTV in 2117, you can visit our official website or call the 24-hour customer service hotline: consult us!