There are three stages; I. Starting Stage: (1978-1987) The tourism industry is in the starting stage, realizing the transformation from the type of foreign affairs reception to the type of economic foreign exchange generation. It is characterized by the lack of marketization, belonging to the planned amount. Demand exceeded supply, and foreign affairs promoted domestic affairs. Second, the development stage (1987-1992) tourism is in the rapid development stage, experienced a single inbound tourism and domestic tourism two markets to. It was characterized by the gradual maturation of the market, increasingly fierce competition and oversupply. Third, the stabilization stage (1992 to the present), inbound tourism gradually matured, group tourism grew slowly, breaking the seller U.S. market. It has now entered a stage of stable development. From national restrictions to discouragement, outbound tourism has just begun, and will rise linearly in the future.

:2. Analysis of China's inbound tourism market

1. China Travel Service Corporation (CTSC)

CTSC was founded in 1985, is a large-scale comprehensive international travel agency under China National Tourism Group Corporation, which is mainly engaged in inbound and outbound tourism, business tourism, visa agency and other businesses. Its services cover the whole country and it receives millions of Chinese and foreign tourists every year.

2. CYTS

Established in 1997, CYTS is a professional and comprehensive travel service platform under the Everbright Group, which owns many famous travel enterprises and brands, and is committed to providing high-quality travel products and services for tourists.

3. CITS China International Travel Service

CITS, founded in 1954, is a large-scale comprehensive travel group in China and one of the four major travel companies in China. It mainly provides outbound tours, group tours, air tickets, visas, travel insurance and other services, and receives tens of millions of overseas tourists every year.

4. Kanghui Travel

Kanghui Travel, or China Kanghui Travel Group Co. It is a well-known large-scale comprehensive tourism service provider, mainly providing inbound and outbound tours, domestic tours, air ticket agency and visa services, with stores all over the country.

5. Travel to Guangzhou

Guangzhi Travel is a well-known travel agency brand of Lingnan Group, a South China tour operator. Founded in 1980, it specializes in inbound and outbound travel, domestic tours and air ticket agency, with business covering more than 100 countries around the world.

6. Caesar Travel Caesar

Caesar Travel, founded in 1993, is a well-known domestic outbound tour service provider. With its excellent outbound travel services, Caesar Travel is unique in the travel market, with business covering more than 120 countries and regions around the world.

7. Spring and Autumn Travel

Spring and Autumn Travel was founded in 1981. It is mainly engaged in tourism, hotels and air tickets, and is committed to providing diversified and high-quality tourism products for global tourists.

8. Zhongxin Tourism

Zhongxin Tourism is a well-known large-scale domestic outbound tour operator, founded in 1995, mainly engaged in outbound tours and other related businesses, is committed to providing tourists with high-quality, professional outbound tour products and services.

9. Jinjiang Tourism

Jinjiang Tourism is a large-scale comprehensive tourism enterprise group under the Jinjiang International Group, mainly engaged in inbound and outbound tourism business, conference and exhibition services. With a large number of high-quality tour guide team, the reception capacity has been in the forefront of the industry.

10. C&D International Travel Camp; D

C&D International Travel Service Co., Ltd. was founded in 1994, is a well-known travel service provider under Xiamen C&D Tourism Group. It is mainly engaged in inbound and outbound travel, hotel, catering and ticketing services, and is committed to providing first-class services to domestic and overseas tourists.

3. Status of China's Inbound and Outbound Tourism Market

In 2019, the total revenue of tourism was 6.63 trillion yuan, an increase of 11% year-on-year. The comprehensive contribution of tourism to GDP was 10.94 trillion yuan, accounting for 11.05% of total GDP. There were 28.25 million people directly employed in the tourism industry, and 79.87 million people directly and indirectly employed in the tourism industry, accounting for 10.31% of the country's total working population.In 2019, the tourism economy continued to grow at a rapid rate higher than the GDP growth rate.

Tourism, as an emerging discipline that studies the aesthetic activities and aesthetic values of tourism, applies the basic principles of aesthetics to guide people (tourists, those engaged in tourism) on how to appreciate natural, artistic, and social beauty and reveal their aesthetic characteristics. Through appreciation, they can further understand the natural scenery, culture, art and customs of the region and country, deepen their experience of human civilization, and get deeper aesthetic enjoyment and aesthetic education.

The traditional Chinese aesthetics of China focuses on the principle of unity of truth, goodness and beauty. The author believes that this is the essence of classical aesthetics, which should be inherited and carried forward in tourism aesthetics. That is, truth conforms to the objective law, truth is the foundation of beauty, and untruth is unattractive! Goodness is the highest purpose, utilitarianism, a prerequisite for beauty, and badness is unattractive. Beauty is the best sensual expression on the basis of truth, goodness and beauty. The pursuit of the unity of truth, goodness and beauty, should be said to be one of the important features of tourism aesthetics.

In the development of tourism resources and tourism landscape construction, people are not satisfied with the gift of nature, relying on material power and intelligence, trying to transplant artificial landscape, and achieved good economic benefits is not wrong. But miniature landscapes are emerging everywhere. World famous city, folk culture village, like ghost culture reduced to feudal superstition of the so-called landscape can be seen everywhere. In addition to the economic benefits of the moment, there is no aesthetic education to speak of. With people's improved aesthetic level, they will soon be spurned! This kind of wind should not be promoted! The best is not always the best! All these pseudo landscapes made by Du Fu are not real, and beauty is nowhere to be found. Isn't isn't all the enjoyment of beauty and aesthetic education lost?

Beautiful landscapes can only attract people it is based on the true goodness and beauty of the pleasing image to evoke a pleasant aesthetic feeling. When Xu Xiake climbed Lotus Peak and witnessed the fascinating scenery of Huangshan's undulating peaks and misty clouds, he couldn't help but scream and danceThis is the strong sense of beauty that Huangshan brought to Xiake.

The beauty of tourism allows people to have the feeling of being there, with all-round input and three-dimensional sense of character. Only tourism can give people the amount of information of beauty from the travel, see, hear, smell, touch and other aspects. It is not difficult to imagine how exciting beauty will be when people are in an artificial landscape like a stage set!

With the peace and stability of the world, the development of the economy and the improvement of people's lives with the improvement of people's living standards, tourism has gradually become an indispensable part of modern human life, and it is one of the most important lifestyles and socio-economic activities of human society. Since the reform and opening up, China's tourism industry has gone through several stages of start-up, development and maturity.

Since the 1990s, China's fast-growing tourism industry has accelerated the industrialization of the tourism economy, and the role of the tourism industry in promoting and linking to the whole society has become increasingly prominent. Tourism has become one of the new growth points of the national economy. at the beginning of the 21st century, China's comprehensive strength of the United States of America's tourism industry ranked fifth in the world. According to the World Tourism Organization forecast, by 2020, China will become the world China is the largest tourist host country and the fourth largest tourist outbound country in the United States.

Tourism shows beautiful walled cities, fragrant valleys, rolling fields, rose-colored springs and golden autumns.

The development of tourism resources and the protection of historical relics and monuments should be treated prudently in accordance with the principles of truth, goodness and beauty. There is still a question of removing the dross and taking the best. Decision-makers in the tourism sector around the world also have an urgent task to improve their aesthetic quality.

The land of China, no mountain no beauty no water no show! With five thousand years of long history, splendid culture and art, with infinite far-reaching beautiful landscape, waiting for our eyes down, in-depth exploration, comprehensive utilization.

In the development of tourist attractions, we should not forget to build according to the laws of beauty. Specifically, we should follow the laws of landscape aesthetics, the core of which is the protection of nature

Don't blow up mountains and fill in valleys to destroy forests and water to destroy the natural landscape for the sake of developing tourism! As we all know, the formation of natural scenery takes a long time. Once destroyed, it is difficult to compensate. Huangshan would not be a world-class tourist scenic area without its strange pines, rocks, clouds and hot springs The Five Mountains return to the mountains!

For tourist hotel buildings around the world, should be guided by the basic principles of architectural aesthetics, environmental aesthetics, landscape aesthetics, a comprehensive review of the hotel building's internal and external environmental design and the relationship with the surrounding environment, in particular, to properly deal with the relationship between the building and the environment. Centering on human beings, coordinating the relationship between nature - people and - buildings, respecting people and the environment (natural and humanistic environment) from the perspective of tourists' aesthetic psychology, ideology, and cultural needs, and carrying out unified mood creation.

Here is still to emphasize the basic aesthetic principle of unity of truth, goodness and beauty. True, that is, from the actual start, seeking truth from facts, according to local conditions; good, that is, practicality, utility, and by extension, economic efficiency. Under the premise of the combination of practicality and economy, we will strive to build the tourist hotel into a beautiful, comfortable, colorful and charming place to attract Chinese and foreign guests and make them feel at home.

Of course, everything needs to be well-designed, from architectural shapes, landscaping to interior design. We should have Chinese characteristics and local colors, as well as the spirit of the times. Hotel architecture and aesthetics is also an important research field of tourism aesthetics.

Aesthetic tourism culture is a special form of culture that refers to the interpenetration of daily life or cultural entertainment and aesthetic tourism between people. In specific aesthetic communication activities, aesthetic tourism culture exists as a special combination of aesthetic culture and aesthetic context, which represents the customary and traditional dimensions that influence aesthetic communication.

On the one hand, it can exist independently relative to mythological culture, religious culture, linguistic culture, historical culture, scientific culture and so on. And focused on the form of artistic activities and products; on the other hand, these artistic activities and products throughout the people they have become broadly defined aesthetic tourism cultural activities.

Tourism culture refers to the spiritual experience and aesthetic form of social sensibility culture led by people. Aesthetic culture is built on the basis of modern cultural system, especially the continuous development and improvement of art and culture system, is increasingly aestheticization of contemporary civilization and culture products, increasingly close to the real state of human existence.

From the point of view of the evolution of human civilization and culture, aesthetic tourism culture is the third cultural form after human instrumental culture and social rational culture, reflecting the process of cultural accumulation and quantitative change, and is the advanced form of human culture and civilization.

Every tourism practitioner and tourist speaks of the beauty of style, which is a higher level of aesthetic pursuit. It not only reflects people's appearance, but also contains people's inner qualities; it not only shows people's appearance, demeanor, instrumentation and demeanor, but also shows people's thoughts, spirit, knowledge, cultivation, character and temperament. The beauty of style is the beauty of human personality. It is the exterior and interior of the comprehensive embodiment of the people's high degree of unity.

When we say that someone among us is polite, we do not don't just refer to his appearance, but to combine the inside and outside to make an evaluation. Roughly speaking, it should be firm and dignified, elegant and generous, dashing and unassuming. In the tourism reception work, especially to overcome the mentality of foreigners and foreigners, to give people a simple and beautiful impression.

The ancients said that a person knows how to decorate his appearance, but not his nature, that is to say, people tend to focus only on the decoration of the appearance, while ignoring the inner cultivation of self-improvement. This is indeed a common problem of people. No matter how beautiful his appearance is, he has inner beauty

The only market stock is mainly from neighboring countries and regions. The top 15 inbound tourism markets are China, Macau, China, Hong Kong, Myanmar, Vietnam, Taiwan, the Philippines, Mongolia, South Korea, Russia, Japan, the United States, India, Indonesia, Malaysia and Canada. The more rigid demand for study and business travel has become the basic demand for inbound tourism at present. In the context of closer economic and trade exchanges between China and the Philippines, the Philippines has become China's third largest foreign tourist market in 2020.

China has become the number one source market for inbound tourism in support of China. Since August 12, 2020, the Mainland has begun to liberalize the entry of Macau residents by allowing those who meet the epidemic prevention conditions to enter without quarantine. Driven by this favorable policy, Macau's visitor arrivals to the mainland reached 13.64 million in 2020, supporting half of the inbound tourism market. Compared with 2019, the number of Macau visitors to the Mainland dropped by 21%, much lower than the overall decline in the inbound tourism market. This also indirectly shows that the inbound tourism market has every chance of recovering quickly with the liberalization of China's entry restrictions after the global epidemic has been effectively brought under control.

The strong impact of the epidemic on China over the past year has continued to be felt in the U.S. inbound tourism market, but it has improved compared to 2020. In fact, while the best is yet to come, the worst is over. According to the China Tourism Research Institute (the data center of the Ministry of Culture and Tourism), China will receive 31.98 million inbound tourists and realize $20.8 billion in international tourism revenue in 2021, up 18% and 23% year-on-year, before rebounding to 22% and 16% in 2019, respectively.

:4.Analysis of Outbound Tourism Market in Mainland China Essay

1.Analysis of the Development Status of China's Outbound Tourism Industry

After more than a decade of rapid development, the development of China's outbound tourism has slowed down. The growth rate has been declining since 2011, and the growth rate was only 4.3% in 2016. In the first half of this year, there was a slight rebound, with a year-on-year growth of 5.03%, but still maintaining the single-digit growth level since 2014. Outbound travel slowdown trend is difficult to change in the short term, weak recovery in the short term incremental market space is limited.

Changes in the number of Chinese citizens traveling out of China

Related reports:Wisdom Research Consulting released "China Tourism Market Supply and Demand Forecast and Investment Strategy Research Report 2017-2022"

The number of China's outbound travelers in 2016 was 122 million, which accounted for about China's 8.82% of the total population of the United States. Comparing the experience of other countries, the number of outbound travelers enters a rapid growth stage after the GDP per capita reaches 5,000 US dollars. According to China's level s per capita GDP, compared with South Korea, Russia outbound tourism development trajectory, at present, the number of Chinese outbound travelers accounted for a low proportion of the total population. At present, the proportion of domestic private holders of ordinary passports is about 10% of the number of people, outbound tourism market potential is huge, medium and long term to the good.

Part of the number of outbound tourists and per capita GDP

Traditional destinations in East Asia generally faster growth rate, of which Thailand, due to the high base, the growth rate is low; by the impact of South Korea's diplomatic relations, the number of Chinese tourists in the first three quarters of this year, down by nearly half; another Northeast Asian countries, Japan, to undertake some of the transfer of the flow of tourists, the growth rate in the first three quarters of 11.1%; Hong Kong's growth rate is very low, and Taiwan's tourism industry in the United States dropped substantially; the United States and Canada in steady growth; Europe gradually get rid of the shadow of terrorist attacks, a strong recovery, the overall growth rate of 29%, including the United Kingdom, France, Italy, Switzerland and other popular destinations growth rate of about 50%.

Changes in China's outbound destinations are influenced by several factors, with the security of destinations (negative), diplomatic relations (both positive and negative), visa policies (positive), and the variety effect of popular TV series (positive) being the top-ranked factors.

Chinese citizens outbound travel patterns

Two, outbound tourism industry development trend analysis

China's travel agencies and outbound tour agencies set up a low threshold, travel agencies in the field of outbound tours is highly competitive.

Overseas free travel requires tourists' language ability, planning ability and other comprehensive abilities, and tourists are more

The overall weak recovery of the industry coexists with structural opportunities. Outbound travel leader Caesar's tourism performance is stable, deep plowing European tourism, European tourism out of the shadow of terrorist attacks, recovery rebound has growth potential. Eastern Europe is gradually becoming an emerging destination; China's revitalization of U.S.-Korea relations has brought about a recovery in South Korea's tourism industry. Caissa Travel is the exclusive ticketing agent for the 2018 PyeongChang Winter Olympics in mainlandChina. Caissa Travel is expected to benefit from industry growth and realize high earnings growth.

5. Analysis report on outbound tourism market in mainland China

Overall situation of the three major tourism markets 1. In terms of the three indicators of inbound outreach, domestic organization and outbound organization, inbound tourism accounted for 6%, flat year-on-year; domestic tourism accounted for 72%, up 4.35% year-on-year; and outbound tourism accounted for 22%, down 12 percentage points year-on-year. People in the three major tourism markets in the third quarter.2 From the perspective of the three indicators of inbound outreach, domestic organization and outbound organization, inbound tourism accounted for 8%, up 33.33% year-on-year; domestic tourism accounted for 61%, up 3.39% year-on-year; and the outbound tourism market accounted for 31%, down 11.43% year-on-year. The people-days of the three major tourism markets in the third quarter. Regional situation. in the third quarter of 2017, travel agencies three major markets organization (outreach) ranked the top ten regions from high to low are Guangdong, Jiangsu, Shandong, Hunan, Zhejiang, Fujian, Liaoning, Shanghai, Shaanxi, Hubei.

6. The current situation and development trend of China's inbound and outbound tourism market

The simplest reason why China wants to develop inbound tourism rather than outbound tourism is that inbound tourism costs money at home. Tourism involves spending money, eating, staying, taking transportation, visiting attractions, taking away tourist goods, and taking part in some recreational activities, all of which will increase local income and develop the local economy. Therefore, China should first develop inbound tourism.

7.China Outbound Tourism Market Analysis Report

For International Tourism

1#039;Advantages: you can learn about the economic and political situation abroad. Enjoy the beauty of foreign countries, increase personal insights and learn more knowledge. You can also buy some handicrafts and other foreign-made goods that are difficult to buy at home. Now that the RMB has appreciated, traveling abroad is more cost-effective.

2`Disadvantages: Distance is too far, the cost is average, and the time is relatively long. There may be a generation gap in language and folklore, trouble in immigration application and currency exchange, and inconvenience in accommodation and food. If you want to travel abroad, then avoiding these troubles is possible.

Advantages of tourism:

Return to nature and strengthen your body.

People living in the city have long been plagued by poor living and working environments such as air pollution, high decibel noise and work pressure, and more and more people suffer from urban diseases such as high blood pressure, coronary heart disease, diabetes, ulcers and neurasthenia. When people into the embrace of nature, in the seaside, valleys, forests, wilderness, countryside, lakeside and other places to stay, they can get a lot of air vitamins - negative ions. Negative ions can regulate the excitation and inhibition of the nervous system, promote blood circulation, increase the body's red blood cells and hemoglobin, accelerate the transport of metabolites in the muscle, thus eliminating human fatigue.

In the process of traveling, people can not only be enchanted by the beautiful scenery, but also get a pleasant mood and promote endocrine. In addition, they can also have a comprehensive exercise, stretching the muscles and bones, dredging the qi and blood, regulating the spirit, breathing fresh air, bathing in the sun, enjoying the tranquility and comfort brought by the green, so that the body and mind can reach the best state.

I. Yangkang Tourism

Improving people's livelihood and well-being is the fundamental purpose of development. We must work harder to benefit people's livelihood, solve their worries, make up for people's shortcomings in the development of people's livelihood, to promote social justice, to raise children, learning and teaching, work for a living, medical treatment for the sick, old people have a sense of well-being, live in a home, help the weak and help the poor and other aspects of the continuous progress, and in-depth poverty alleviation, to ensure that all the people in the * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * enjoy the development of a sense of more access, and constantly promote the comprehensive human development and the prosperity of all people*** together.

Strengthening c

Implementing a comprehensive national insurance program. Improve the basic pension insurance system for urban workers and urban and rural residents, and realize national coordination of pension insurance as soon as possible. Unify the basic medical insurance system for urban and rural residents and the major disease insurance system. Improve the unemployment and work-related injury insurance systems. Establishing a nationally unified social insurance public ****service platform. Coordinating the urban and rural social assistance systems, and improving the minimum subsistence guarantee system. Adhere to the basic national policy of gender equality and protect the legitimate rights and interests of women and children. It will improve the systems of social assistance, social welfare, charity, and preferential treatment and resettlement, and improve the system of care and services for left-behind children, women and the elderly in rural areas. It is also developing the cause of the disabled and strengthening rehabilitation services for them.

People's health is an important symbol of national prosperity and national flourishing. It is necessary to improve the national health policy and provide comprehensive and full-cycle health services for the people. We will deepen the reform of the medical and health care system, comprehensively establish a basic medical and health care system with Chinese characteristics, a medical insurance system and a high-quality and efficient medical and health care service system, and improve the modern hospital management system. It will strengthen the basic medical and healthcare service system and the construction of a team of general practitioners. Eliminate the use of medicines to support medical treatment, and improve the system of guaranteeing the supply of medicines. Adhere to the principle of prevention, carry out in-depth patriotic hygiene campaigns, advocate healthy and civilized lifestyles, and prevent and control major diseases. We will implement a food safety strategy so that people can eat with peace of mind. Adhere to the equal importance of Chinese and Western medicine, and inherit and develop the cause of Chinese medicine. We will support the running of medical services by society and the development of the health industry. Promote the matching and convergence of fertility policies with related economic and social policies, and strengthen research on population development strategies. It will actively respond to the aging of the population, build a policy system and social environment for the elderly, filial piety and respect for the elderly, promote the integration of medical care and nursing, and accelerate the development of the cause of the elderly and the industry.

II. Ecotourism

Adhere to the harmony between man and nature. Building an ecological civilization is the millennium plan for the sustainable development of the Chinese nation. We must establish and practice clear water and lush mountains are priceless assets adhere to the basic state policy of saving resources and protecting the environment, depending on the ecological environment as life, integrating the systematic management of mountains, water, forests, fields, lakes and grasses, the implementation of the most stringent system of ecological environmental protection, the formation of a green mode of development and way of life, and firmly take the road of civilized development of production and development, living in affluence, ecologically sound, and the construction of a beautiful China, for the people to create a favorable environment for production and living, and contribute to global ecological security.

Adhering to the construction of human destiny***similarity. Build an ecological system that respects nature and develops in a green way.

Speed up the reform of the ecological civilization system and build a beautiful China. Human beings and nature are the same body of life***, and human beings must respect, conform to and protect nature. Humans can only follow the laws of nature to effectively take the road less traveled in the development and utilization of nature, and it is an irresistible law that human beings harming nature will ultimately harm themselves.

The modernization we want to build is the modernization of man and nature in harmony***existence. We not only want to create more material wealth and spiritual wealth to meet the growing needs of the Chinese people for a better life, but also provide more high-quality ecological products to meet the growing demand for a beautiful ecological environment. Adhere to the policy of prioritizing conservation, protection and natural restoration, and form a spatial pattern, industrial structure, mode of production and lifestyle that conserves resources and protects the environment. Nature, it is quiet, harmonious and beautiful.

Promoting green development. Accelerate the legal system and policy orientation of green production and consumption, and establish a sound economic system of green, low-carbon and recycling development. Build a market-oriented green technology innovation system, develop green finance, and grow energy-saving and environmental protection industries

Strengthen ecosystem protection. It will implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. It has completed the delineation of three control lines, namely the red line of ecological protection, permanent basic farmland and urban development boundary.

Carrying out the greening of the national territory, advancing the comprehensive treatment of desertification, rocky desertification and soil erosion, strengthening the protection and restoration of wetlands, and enhancing the prevention and control of geological disasters. It will improve the protection system of natural forests and expand the return of farmland to forests and grasslands. It will also strictly protect arable land, expand pilot crop rotation and fallow farming, improve the fallow system for arable land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Improving the red line of ecological protection, permanent basic farmland and urban development boundaries, and strengthening the protection of ecosystems, is a guarantee for tourism development.

Three. Cultural tourism

Socialist culture with Chinese characteristics, originating from the Chinese outstanding traditional culture nurtured by the Chinese nation's more than 5,000 years of civilization, integrated into the revolutionary culture and advanced socialist culture created by the Party's leadership of the people in the revolution, construction and reform, and rooted in the socialist socialism with Chinese characteristics this is a good exercise.

Adhere to the blossoming of a hundred flowers and the contention of a hundred schools of thought, to creative transformation and innovative development, and to the continuous creation of new splendor in Chinese culture.

Improving the modern cultural industry system and market system, innovating production and management mechanisms, improving cultural industry policies, fostering new cultural industries, under the residents' demand for a higher level of spiritual and cultural life, will further enliven, materialize and format culture. Combined with the old revolutionary areas, ethnic areas, border areas after the tourism poverty alleviation policy, cultural tourism industry is also promising.

Four. Rural tourism

Implementation of rural revitalization strategy. The issue of rural farmers is related to the fundamental issue of the country's livelihood we must always solve this problem