Research Report on Making Bigger and Stronger Our County's Cultural Tourism Industry 2020

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Cultural tourism is a modern service industry that y integrates culture and tourism, which is comprehensive, highly relevant and widely driven, and has become the most dynamic emerging industry. Development experience at home and abroad has proved that cultural tourism can effectively drive the development of a variety of industries, industries, both to change the way, adjusting the structure, promoting employment, benefiting the people's livelihood, but also to meet the people's multi-level, multi-faceted, diversified spiritual and cultural needs, and promote the progress of social civilization to play an important role in the progress. In recent years, the tourism industry in the neighboring cities and counties of our county has also entered a stage of rapid development. In contrast, our county tourism started late, slow progress, their own advantages have not been effectively played.

First, the current situation of the development of cultural tourism in my county

At present, my county's cultural tourism is still in the initial stage, but has begun to show results. In recent years, Taigu County in the tourism development on the ecological health, rural tourism road, built a rural ecological manor, the formation of a number of larger-scale picking parks, ? Spring flowers, summer cool, fall picking, winter skiing? The pattern of rural tourism gradually formed. Especially vigorously develop leisure agriculture and rural tourism, has achieved certain results, farm picking has become the provincial capital and the surrounding attractive short-distance tour project. However, in the research we found that our county lacks a strong organization to promote the "Tourism Development Master Plan", the implementation of small, slow progress, the effect is not obvious, cultural tourism is still basically in a state of natural development. The spatial distribution of tourism resources in the county is scattered, the industrial chain and industrial system of tourism has not yet been established, and there are fewer tourism products. Tourists are mostly weekend tours, casual tours and one-day tours. Low passenger flow, seasonal, low visibility, difficult to form a certain scale and climate.

Second, the development of cultural tourism favorable conditions

(a) location advantages

Tai Valley is located in the foothills of the Taiyue Mountains, northeastern Jinzhong Basin. Provincial capital of Taiyuan is more than 30 kilometers south, northeast and Yuji monstrous neighbor, southeast and Yushe connected to the southwest and Qixian junction, northwest and Qingxu border. The location advantage is obvious, agriculture is developed, and the well-connected highway has integrated Tai Valley into the half-hour economic circle of Taiyuan.

(B) resource advantages

1, natural resources

Taigu County is a warm temperate continental climate, with an average annual temperature of 9.9 degrees Celsius, a frost-free period of 176 days, rainfall of 462.9 millimeters, the amount of groundwater resources can be exploited 9500 cubic meters. Agricultural infrastructure conditions are good.

2, human resources

(1) historical and cultural resources. Our county has a long history and deep cultural heritage, rich in human resources. Is the fiefdom of the Minzu, the hometown of Mencius mother of the Equuschick, Taigu City has been 1400 years ago. The Ming and Qing dynasties are famous for commerce and finance. The businessmen and merchants converged in Jingyang. The city was also known as the "King's Palace" in the Ming and Qing Dynasties. Talking about the affluent areas of the three Jin dynasties, all of them are second to none in the valley. Is the birthplace of Jin business civilization, known as? Golden Valley? Dry dock? China Wall Street? The name.

(2) Intangible cultural resources. Taigu is China's top ten intangible cultural heritage townships, the existing provincial intangible cultural heritage protection projects above 6, of which two national intangible cultural heritage protection projects, respectively, for the Qitai rice-planting songs (Taigu rice-planting songs), the turtle set; provincial protection projects, respectively, for the four Dingkundan, Taigu cake, shaped boxing and stranded living dragon.

(3) red cultural resources. My county modern history of struggle against the enemy is rich in content, brilliant. Antiwar history, revolutionary sites and a large number of historical materials can be used as an important content of the development of red tourism projects.

Third, there are major problems

(a) ideological awareness is not in place

With my county adjacent to Qi County in terms of tourism resources is far less than my county, but the start early, fast development, the harvest is quite fruitful. According to reports, Qixian County this year, 1-7 months of the main scenic spots to receive tourists 152.8 million people, realizing income of 90.189 million yuan. My county and neighboring counties in the tourism gap fundamentally is the gap in ideological understanding. In recent years, although the county has developed a "tourism development master plan", but to promote the implementation of insufficient power, the lack of leading cadres at all levels of the cultural tourism industry into a leading industry **** knowledge, the whole society to pay attention to and support the cultural tourism industry has not yet formed an atmosphere of big tourism, the big pattern of the concept has not really set up.

(ii) insufficient publicity, limited impact

Although we have invested a lot of energy in publicity and promotion, but compared to the strength of the tourism industry is still not proportional to the overall publicity is mainly focused on publicity is not enough, the attractions on the publicity is still to attractions of the spontaneous main, can be said to be fragmented, small promotional campaign, it is difficult to form a publicity and promotion of popularity to promote attractions enhancement The first time I saw this was when I was a student at the University of California at Berkeley.

(C) the investment mechanism has not been established

The great development of cultural tourism, the need for adequate sources of funding as a guarantee. Just rely on the government's financial investment in independent development power is limited. Must establish a diversified investment mechanism, the introduction of strategic investors to participate. At present, my county to promote the development of cultural tourism policy measures are not complete, financial investment is less, to attract social capital and extra-territorial capital is weak, adapt to the market economic system of cultural tourism development mechanism has not been formed.

(D) tourism industry elements supporting the imperfect

The county's tourism catering is quite distinctive, but the scale is small, less publicity, not widely promoted. Tourism accommodation, high-end leisure and vacation destinations have not formed a scale, scenic spots within the commercial and residential hotels, hotels, facilities are old, uneven distribution, service quality needs to be improved. Tourism transportation conditions are good, but the connectivity between scenic spots is weak, tourism transportation facilities need to be improved. Tourist attractions attractions without highlights, features are not obvious. Cultural and recreational resources, but the lack of integration and development of the scale and grade need to be improved. The number of travel agencies in the county is small scale small reception capacity is weak lack of special tourism products and lines.

(E) more than fine, the lack of leading

Rural tourism stars a lot, but most of them are in the beginning of the standardization stage, the real advantage of advanced areas like the leading has not been formed. Tourism industry is popularity industry, there? name? In order to be bigger and stronger, virtuous cycle, we currently do not have such a rural tourism attractions.

Fourth, in order to accelerate the development of cultural tourism in our county to put forward the following recommendations:

(a) change the concept of strengthening the leadership

Our county should enhance the cultural self-awareness of the prosperity and development of the cultural industry in the overall work of an important position. Give full play to the leading role of the government, starting from the strengthening of publicity and education, focusing on the training of party and government leaders and cadres, to improve their cognitive level and ability to promote the development of cultural tourism industry. For the county's rich cultural and tourism resources for the reality of full awareness of the development of cultural tourism, to an industry with a hundred industries for the realization of? Strength, on the stage, into the forefront of the necessity and urgency. The necessity and urgency. Establishment? Cultural tourism county? The new concept of development, the establishment of a perfect cultural tourism management system. It is recommended that the county government to take the lead in the establishment of Taigu County development of cultural tourism leading organizations, by the main leaders specifically responsible for.

(ii) multiple inputs, integrated development

It is recommended that the county government to develop preferential policies to promote the development of cultural tourism, improve the multiple investment mechanism, optimize the investment environment, encourage and attract extra-territorial funds, financial capital, social capital, investment and development of cultural tourism projects. Focus on the introduction of large groups, large companies and other strategic investors in tourism, deepen cooperation and overall promotion. Form a government-led, social participation, market operation, entrepreneurial management of the development pattern. Must be firmly in accordance with the planning guide development and construction, the implementation of step-by-step, orderly development and high-grade construction. Strictly prohibited to go into their own, low-grade, indiscriminate development of the wrong area, and resolutely put an end to borrow the name of cultural tourism development, real estate development in practice or other violations.

(C) Integration of resources, create a brand

The attraction of tourism is the difference between the tourist experience between the regions. The development of our county cultural tourism industry, we must highlight the characteristics of Taigu, establish a boutique consciousness, create a well-known brand. The formation of a reasonable scientific tourism line beads into a chain of overall promotion, strengthen the docking collaboration with major travel agencies, to carry out? Valley color, beautiful Taigu? Ecological health and cultural tourism series activities, to? Tasting health wine, playing golf, visiting famous stores, living in ecological parks? High-end tour and? Tour Sandaotang, taste Taigu cake, climb Phoenix Mountain, eat farmhouse meal? The two lines of popular tours are packaged and promoted to enhance the overall quality of the city. Spring flowers, summer cool, fall picking, winter skiing? Four-season tour grade. Build ecological leisure, cultural leisure as the main product system. Further improve the existing tourism development planning, highlighting the excavation of cultural connotations to highlight the cultural charm, so that the county's rich and colorful advantages of human resources into economic value. In the construction of cultural tourism to highlight the uniqueness, reflecting complementarity, highlighting the forward-looking, seamless development with the surrounding areas as a whole, to create a? New, strange, special? The new highlights of cultural tourism.

(D) improve the mechanism, strengthen the protection

Based on the big operation, development, give full play to the leading role of the government, and constantly optimize the soft environment, to build a benign development of the county's cultural and tourism industry operating mechanism. Establishment of publicity and consultation mechanism. It is recommended to hire domestic and foreign experts on culture and tourism, set up a cultural tourism consulting services committee, for the development of cultural tourism in Taigu to provide advice, decision-making advice, improve decision-making and development of the scientific nature. Vigorously introduce modern marketing concepts, the county's cultural and tourism resources for the full integration of the whole package, well-designed, to establish the overall image and brand of Tai Valley cultural tourism. Make full use of all kinds of media and external forces to increase publicity to expand the visibility and influence of the county's cultural tourism industry. Establishment of financial guarantee mechanism. Suggested by the government to allocate a certain amount of money as a special fund for the development of cultural tourism for the construction of cultural tourism infrastructure to create the basic conditions for tourism development. Establishment of a sound system of cultural and tourism laws and regulations and long-term mechanism of comprehensive governance, the development of policies and measures and industry norms, in tourism law enforcement, tourism safety, standardized management, cultural heritage protection and other aspects of the establishment of rules and regulations, strengthened protection, to promote the county with a solid pace to the facilities, distinctive features, industrial prosperity, very competitive cultural and tourism county.

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