Current location - Recipe Complete Network - Catering industry - How to name a restaurant?
How to name a restaurant?

Food is the most important thing for people. Now, no matter which street or alley, you can see restaurants, just like grocery stores, all over the mountains and plains. Whether it is a big restaurant or a small restaurant, whether it is a breakfast or a snack bar, eating is the most necessary thing in life. Demand determines value, and everyone has this demand, so restaurants are everywhere. Of course, opening a restaurant signboard is more attractive to customers, more conducive to word of mouth, and more conducive to establishing your own brand. Therefore, Master Wang Lin told you today about the naming of restaurants, what you should pay attention to when naming restaurants, and collected some nice restaurant names for reference.

Disclaimer: The pictures are uploaded by netizens and come from the Internet. If there is any infringement, please inform

Common methods for restaurant naming

First, name the restaurant with the surname.

Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is unclear, it can be known that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. And so on, that pie week is also a restaurant run by the boss surnamed Zhou that sells both pies and porridge. This naming method can make customers see at a glance, and analyze the specific content of the business through the name of the store.

second, name it after its flavor.

Some restaurants are named not only by their surnames and regions, but also by highlighting their business contents and specific flavor features as much as possible. For example, "Old Beijing Zhajiang Noodles King" serving old Beijing pasta, "Jinshancheng Chongqing Hotpot City" and "Kutokuhayashi Vegetarian Restaurant" serving authentic Sichuan

dishes, customers will clearly understand that they are vegetarian restaurants. A restaurant named after its flavor can not only make customers know its flavor characteristics at a glance, but also facilitate the selection of dishes, save customers' time and use meals with a clear aim.

Third, name the place.

restaurants named after districts, counties or streets of a city are not uncommon. The advantage is to highlight the area, understand the geographical location and orientation of the restaurant, and it is easier to find meals. For example, Zhengyangmen Restaurant should be around Qianmen Street, and Di 'anmen Snack Bar and Xinjiekou Hotel should be around Di 'anmen and Xinjiekou. However, customers should be reminded that there are many repeated place names in Beijing, and special circumstances should also be considered. For example,

"Sanlihe Roast Duck Restaurant" and Sanlihe are at least two places in Beijing. One is called Dongsanli River in Chongwen District, east of zhushikou, and the other is called Xisanli River in Xicheng District, which is more than ten kilometers away. There are also more than one Binhe Road and Shuncheng Street in Beijing. In the past, all the city gates (nine miles and seven doors outside) were called Binhe Road and Shuncheng Street. In order to make it convenient for customers to eat, when naming a restaurant, we should tell customers the detailed address and location of its

store.

in addition to the above methods of naming restaurants, there are many things worth mentioning for reference. For example, the naming method is based on numbers from one to ten and from one hundred to one thousand. Such as "One Crystal House", "Two Yixuan", "Sanxian steamed dumplings Pavilion" and "Sihai Restaurant" and so on. There is also the naming method of orientation, such as east, south, west, north, middle, up, down, left and right. There are also names with meanings, such as blessing, fortune, longevity and happiness. Of course, there are many ways to name a restaurant, but in fact, it is best to name a restaurant in a way that is related to the specific connotation of the restaurant and practical.

restaurant naming case

1: Delicious food is in the folk, and good food is in the farmer's house.

then why not directly apply one of the above two sentences?

it's appropriate and lets people know about the cuisine you operate.

2. Aromatic

Characteristics of farm-style dishes

3. It takes time for people to savor the flavor of farm-style restaurants

.

4: wisps of kitchen smoke

With the rising of kitchen smoke, farmers who have been farming for a day go home to cook and cook.

Cooking smoke is the representative of farmers.

And the wisps of kitchen smoke are poetic.

just like: smoke from kitchen chimneys in front of the mountain, I know that A-mei's kitchen is busy.

So it's a good farmer who cooks cigarettes. www.yw11.com Naming Network

Don't forget to test the name of your store to see how lucky your store is. The address of the store name test is /cm/cmjg-gs.asp

Precautions for restaurant naming

First, no matter what the name of a restaurant is (which should comply with the Regulations on the Administration of Enterprise Name Registration), it should be expressed in Chinese characters. It should be easy to read, easy to remember, and easy to pronounce, so that customers can hear the name of the store clearly as soon as they hear it < P > and there is no ambiguity. For example, "Xinxing Roast Duck Restaurant" can be easily understood as "Xingxing Roast Duck Restaurant" or "Star Roast Duck Restaurant". Another "million restaurants" can easily be heard as "white million restaurants".

it is not easy to name a store with too many words, otherwise customers will have difficulties in reading and remembering, and the effect will be bad. For example, "Fu Lan Yong Fu Lou Roast Duck Home-cooked Restaurant" sounds and sounds awkward, and it's hard to remember. After a long time, I was not impressed, but weakened my own popularity.

second, it is not easy to use too many strokes to name a store, or the pronunciation is uncommon. This will add unnecessary troubles to ordinary customers, such as "restaurants" and "Ran Ran home-cooked dishes". That is to say, when naming restaurants, words should be concise and formal simplified words should be used.

thirdly, the name of the restaurant should not be too tacky. Some names not only sound uncomfortable, but also lack cultural accomplishment, and even some store names will mislead customers. Such as "Eating and Watching Restaurants", "Solid jiaozi Restaurants", "Eating and Eating Restaurants" and "Weihushan Tufei Chicken Restaurant", we should try our best not to use those store names that can't produce good results.

Fourth, you must name restaurants in be worthy of the name, and don't name ordinary restaurants with small scale as XX Hotel or XX Building. There are also some restaurants that have tried their best to name their restaurants, always trying to confuse them with famous restaurants, and adopting different methods to name their restaurants, such as Tanjiacai and Tan Jiacai, Quanjude Roast Duck Restaurant and Quanjude Roast Duck Restaurant, Datang Pear Roast Duck, Daquanli Roast Duck and Dayali Roast Duck. It is necessary to prevent suspected infringement.

Fifth, when naming restaurants, remember to pay attention to the relevant legal taboos. Store names that have a bad influence on political consciousness will mislead customers, such as "Toyo Hotel", "Republic of China Hotpot City" and "Japanese Restaurant", which will have a bad influence on society, and should all be banned.