South Beauty was counted by capital.
Capital is a very powerful operation of very mature companies, they are betting against South Beauty, they must be very familiar with South Beauty, familiar with the corporate culture and process, must know that South Beauty does not have a sense of wind control, which is the weakness of South Beauty, this is the hunter's prey, they want to buy this kind of Achilles' heel and do not know it, there is a brand recognition, there is a relatively good The company has a good cash flow, but it's not the only one that has a weakness!
Capital has a very strong legal team, for the weakness of the subject will trigger a series of overbearing terms, and Zhang Lan is eager to go public, too urgent, and too confident to believe that South Beauty will certainly be able to go public, did not think of encountering a variety of risks their own funds can hold, so it is easier to take the bait.
Reasons for the failure of South Beauty:
1, first of all, the target positioning, forced too high not grounded
Zhang Lan wants to make South Beauty into a catering session of the LV, there is a high goal is good, but tactical play is wrong.
At the beginning of the high-end catering route, business banquets, single-store water is relatively high, but the cost is also high, the rent plus high-grade decoration plus labor, the investment is very high, then the input-output ratio is not so high! It will cause in the encounter of uncontrollable risk when the cash reserve is not enough, the so-called step too big easy to pull.
2, there is no sense of risk control:
Every big business to do every project has to have an important part of the risk control. Is to envision in advance that the enterprise will be subject to a variety of potentially unfavorable factors, including policy adjustments, competitors squeeze, public opinion on the poorly evaluated by the black, uncontrollable unknown risk factors and so on and so forth. It is to encounter each kind of difficulties, you have no prepared in advance of the plan.