Hungry Mou, with its Alibababackground, why did it lose to Meituan?

In fact, back in 2016 or so, Hungry Mou was completely crushing Meituan. Why is it being surpassed now instead? Let's analyze it here~~

01. Brief description

Currently, Hungry Mansion and Meituan occupy more than 90% of China's takeout market share.

Data shows that 2Q2020 restaurant takeout market share: Meituan accounted for 70%, Hungry Mansion accounted for 25%, and the rest of the platforms accounted for 5%.

Hungry's share of the market is being eroded a little bit by Meituan. It's important to realize that HungryMall was in the takeout business first. Why is it that the first comer is still behind?

02. Analyze

The first point, the flow advantage. The major shareholder of Meituan is Tencent, and Tencent's user base is very large. Later, Meituan merged with Dianping, in which case it basically has a place in the catering market. Hungry Mou backed by Alibaba, Alibaba only word of mouth, Taobao, Tmall, these e-commerce platforms. E-commerce and eating is completely two scenarios, so in the flow of Meituan basically won.

The second point, capital investment. Alibaba's local life is not as important as Tencent. Takeaway platform is the need to constantly invest money to engage in concessions. Because the people who order food and restaurants for the platform basically have no loyalty and viscosity, which platform offers more I will use which. If you don't keep investing, it's hard to maintain market share.

Third, corporate culture. Alibaba's is known as Ali's Iron Army, it acquires any business is the first parachute management, then parachute management, the original founding team have been disbanded. The United States is not the same, the United States of America's management are through the thousands of group war grew up, the execution is very strong.

The fourth point, market strategy. Metro's market strategy is forward-looking. In the early days, the hungry one is intended to start with 12 first-tier cities. However, the United States is different, it directly centralized training 1,000 people, sent to open up the domestic takeaway industry in 200 + cities. By the time HungryMall reacted, Meituan had already occupied half of the country.

03. Summarize

The war between the two, is also exactly confirm the old saying

The Yangtze River waves push forward the previous wave, the former wave died on the beach

Market winds and clouds The market is ever-changing and unpredictable.

This also gives domestic enterprises some inspiration,to be able to correctly analyze the market status, make a reasonable market strategy.

And we ordinary users just need to enjoy the convenience and discounts at the same time, just eat melon~~~