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What are the tricks in the catering industry?

careful people will find that most food leaflets will say "not in conformity with the real thing, for reference only". Some time ago, KFC was complained by consumers for this reason.

not only KFC, but also many catering enterprises generally exaggerate their advertisements. The color saturation of the food in the advertisement is very high and the shape is perfect. This is really a bit "cheating". However, if you exaggerate too much, consumers will definitely not buy it. For example, the amount of food in the picture seems to be large. As a result, you can only get a little. Anyone who sees it will be very angry.

in the current catering industry, it is not uncommon for the menu to be exquisite and the dishes to shrink. In order to attract customers, merchants have made great efforts in menu making. Tableware setting, lighting, colors and even special effects seem to make people salivate, but the real objects are seriously lacking. Once the food is served, no matter how big the gap is, consumers can't return it. If they are not satisfied, they can only make do. I want to ask the businessman, why do you make the menu so carefully? This must be to attract customers, but if the dishes are so deceptive, can customers turn back? The long-term prosperity of business depends on honesty, otherwise it is a "one-time transaction"!

The experience of my friend Ms. Wang some time ago is evident. She went to a restaurant with a nice environment for dinner. According to the menu, she ordered a dish, which included lotus root slices, Dutch beans and purple cabbage. The food in the photo looks bright and appetizing. Only thin lotus root slices, Dutch beans and purple cabbage were found. The only decorations are some onions. In addition, Ms. Wang ordered a "tripe" according to the photo, but only a few pieces could be counted, and the rest were peppers. "The tripe in the dish is not enough to plug the teeth, and it is still a bit stale." Ms. Wang said that the price of this dish was 38 yuan, and she thought it was worthless.

both dishes hurt Ms. Wang's heart. She called the waiter to ask. The waiter said that the dishes in their shop were made in this way, and the pictures were for reference only. In addition, the menu also says "The pictures are for reference only, and the dishes are subject to reality". However, Ms. Wang took two bites and left.

I want to ask the businessman, why do you make the menu so carefully? This must be to attract customers, but if the dishes are so deceptive, can customers turn back? The long-term prosperity of business depends on honesty, otherwise it is a "one-time transaction"!