In our life, there are all kinds of blind boxes. For example, some handmade doll manufacturers will make some blind boxes, and then for example, in our lives, there will be courier blind boxes. Even nowadays the word blind box has appeared in the catering, ordering food will have a blind box, and with the product matching toys will also have to grind.

CCA commented on KFC blind box

Not long ago KFC launched a blind box package, in the purchase of 99 yuan package, will come with co-branded models Bubble Mart blind box. As many of you know there are duplicates of the blind box, and even in the case of no duplicates at all, it takes $600 to put together. The main thing is that this blind box package is sold in limited quantities every day, a point made by the CCA in their review of the KFC blind box, and there are even some people today who spend hundreds or even thousands of dollars a day on the package.

Why Blind Boxes Are Popular

The reason why many people like to buy blind boxes is that there is an unknown in the process of buying them. When we receive a gift, if it is something we already know, then the anticipation is greatly reduced. But if we know nothing about the contents of the blind box, then there is an unprecedented level of anticipation. Even in the process will produce a kind of gambler's psychology, this excitement is direct purchase can not be brought, so today's blind boxes can be loved by everyone.

This kind of catering blind box is not desirable

This kind of blind box in the catering industry is in fact very undesirable, as in this case, many consumers spend hundreds of thousands of dollars to buy packages. In this process there is a great deal of food waste. Although it can drive consumption and KFC's performance, the wasteful behavior in the process is very shameful. And the results of the waste of consumers with their own money to pay the bill, so this blind box appears in the catering industry is not only very undesirable, but also easy to increase this wasteful behavior.