Zhang Yongduo, Chairman of Shandong Jingya Catering Group. 1988 10, raised 7000 yuan to build a bungalow of more than 30 square meters and opened a restaurant selling beef buns. It quickly won the favor of customers. From 65438 to 0998, he successively opened hotels in the name of "Jing Ya", which made the small hotel develop into a trans-regional large-scale catering group with eight chain stores in Jinan, Weihai, Tai 'an and Beijing. He attaches great importance to "true" and "sincere" services in running enterprises, and has never made any ill-gotten gains. Relying on the unique concept of "elegance", elegant cakes are getting bigger and bigger. At present, the total area of eight chain stores has reached more than 50,000 square meters, with more than 2,300 employees. This enterprise is the first pure catering enterprise that has passed the ISO9002 international quality system certification.