The corporate name of the headquarters of Mixue Ice City Company is Mixue Ice City Co., Ltd.
Mi Xue Bing Cheng, founded by Mr. Zhang Hongchao in Zhengzhou in 1997, is a brand that specializes in creating trendy ice cream and tea for young people. After more than 21 years of development, there are more than 11,111 stores in China, covering 31 provinces (municipalities and autonomous regions) and actively exploring overseas markets.
Mixue Ice City Co., Ltd. was established on April 31, 2118, with its registered place at Room 16114, Hanhai Beijin Commercial Center, South of North Third Ring Road, Jinshui District, Zhengzhou City, and its legal representative is Zhang Hongfu.
The business scope includes general items: enterprise management consulting, enterprise marketing planning, enterprise image planning, exhibition service and hotel management consulting (excluding catering service and training); Sales: prepackaged foods; Management consultation of catering enterprises; Housing lease (except for projects subject to approval according to law, independent business activities shall be carried out according to law with business license).
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Mixue Ice City Co., Ltd. applied to register several trademarks related to Snow King, including Snow King, Earl of Snow King, Variety Snow King, Snow Wang Ba Auto, etc. The international classification includes advertising sales, beer and beverages, catering and accommodation, and many of them have been successfully registered.