VII. Make clear the method of redemption for consumers

1. Redemption must be relatively easy to realize and there must be enough redemption points;

2. Consumers' redemption can generally be realized at the terminal, so the terminal should be informed of the activities before, otherwise the consumers will not be able to redeem the prize. Grand prizes can be redeemed in the company for easy control;

3. When the prizes or gifts are exchanged at the terminal, the manufacturer must give the terminal a certain "handling fee". If the consumer can exchange a bottle of wine at the terminal with "one more bottle" bottle cap, then the terminal can design a policy of exchanging ten "one more bottle" bottle caps for a box of wine (12 bottles/box). First, we thank the terminal for its support to our promotion work, and second, we can compensate the terminal for the gift fee paid for us.

VIII. Pay attention to the connection between production and marketing

Because of the preparation of production materials (such as the purchase of award-winning caps and labels) and production arrangements involved, it is necessary to communicate well in advance to ensure the listing time of award-winning wine with caps, the correct delivery of winning proportion and the continuous delivery in peak season. In fact, the sales department can communicate the contents of the production brief activities, such as setting a bottle cap award when producing a certain wine from a certain time, and * * * 111,111 cases, with every 21,111 cases as a batch. Then it is necessary to specify the proportion of each batch of winning bottle caps, so that when planning in production, what winning proportion will be changed when the quantity is reached, as shown in the following table (omitted).

IX. Preparation of promotional materials/notification of publicity

Notification of activities is the key to the success of promotion, and there should be corresponding preparation of promotional materials. For consumption, there are ground promotion means such as POP, beer bottle labels, flags, banners, etc. (high-altitude media, soft texts, etc. are used as appropriate), and a simple activity notification publicity page can be designed for the terminal.

for how to publicize and inform, the business personnel should be specially trained before the activity begins. The means of informing consumers of their activities should not be too single, and the number of POPs should be sufficient. It is important that business personnel can effectively post them in the fastest time and prepare to update them; For the notification of the terminal, we should not only put the leaflet on the terminal counter, but first communicate with the terminal boss face to face and then put a leaflet, otherwise few bosses will read it or will not fully understand it.

X. Precautions

1. When the bottle-cap wine is put on the market, the wine that didn't call the prize in the previous bottle cap needs to be replaced, transferred to other areas or sold in restaurants that don't need the bottle-cap prize.

2. The bottle caps collected by terminals and distributors should be cashed in time. This kind of activity is most likely to lead to the "legacy problem" of untimely collection of award-winning bottle caps in the later period, so we should pay full attention to it.

3. The winning rate of bottle caps should not be reduced in the process, and should be mixed evenly during production, so as not to break the promise with consumers (because we have already publicized it).

4. The bottle caps recovered by manufacturers should be managed by special personnel. When destroyed, several parts such as sales management department, finance department, warehouse, etc. should be involved at the same time, and gasoline should be lit and burned.