Why Beijing? Because after Shanghai and Nanjing, Beijing is another key position for hangzhou dishes to attack the city, and several famous catering enterprises in Hangzhou have entered Beijing. Hangzhou dishes has been in a stable state in Shanghai and Nanjing, but Beijing is in full swing.
Hangzhou dishes, the star of China catering culture, has recently become the focus of attention from all walks of life. Some people say that hangzhou dishes is dying, half the restaurants are losing money, other cuisines are thriving, and hangzhou dishes is dying. As a result, many people are busy waving flags and shouting for hangzhou dishes, such as studying where hangzhou dishes is going, such as re-selecting famous Hangzhou dishes. ...
Is that really the case? In Hangzhou, surrounded by these public opinions, I really don't know the true face of Lushan Mountain. So, how about looking at hangzhou dishes with a third eye from another angle? So, the reporter visited the catering industry in Beijing with the comrades of Hangzhou Trade Bureau and Catering Hotel Industry Association.
Hangzhou restaurant is still going north in a big way.
August 18, Chaoyang North Street, Dongcheng District, Beijing, Hangzhou Beijing Office Building, Hangzhou Sentinel Seafood A Tang Abalone Hall was grandly opened. Many celebrities at home and abroad rushed to taste hangzhou dishes and praised hangzhou dishes as a beautiful new business card in Hangzhou. We haven't heard such a voice for a long time, and immediately got rid of the depressed mood.
Walking into Sentinel Seafood Beijing Store is like going to Sentinel Seafood Restaurant in Hangzhou. The facade here, like the Hangzhou store, is exquisitely decorated, which is very consistent with the overall image of Hangzhou. Many famous artists, including Xie Jin, praised this Hangzhou restaurant for improving the image of Beijing Office. People will come to Beijing office to do business in the future. Just say sentinel seafood and the taxi driver will know where it is.
It is reported that the store has a business area of 1 1,000 square meters, which is a medium-sized restaurant and suitable for high-end business. There is a 1 1 box, and the lobby on the first floor can accommodate more than 100 people. Mainly engaged in hangzhou dishes, Cantonese cuisine, abalone swallow and folk dishes. This store is the eighth store in the company. Previously, restaurants and hotels with different positioning have been successfully opened in Hangzhou, Xiaoshan District, Shaoxing and Yiwu.
The development of the Northern Expedition is quite different from that of Jiangsu and Zhejiang provinces, and many new problems have appeared in raw material transportation, market positioning, staff accommodation, operating costs and so on. Why did Hangzhou restaurant venture to Beijing? The operator of the company explained: This shows that hangzhou dishes is mature in operation, and it also proves that the ambition of hangzhou dishes operators is undiminished. At that time, hangzhou dishes was very popular in other places, especially in the capital, Beijing, and hangzhou dishes will usher in greater glory. Right? Listen to the opinions of other operators of hangzhou dishes Pavilion in Beijing!
A person's achievements are easily known outside his own unit.
If people from Hangzhou travel to Beijing, do business or treat guests, please come to our own Hangzhou restaurant. At present, there are many famous Hangzhou restaurants in Beijing that can serve us, such as Wahaha, Zhang Shengji, Xinkaiyuan, Nihong and West Lake Spring. Some even opened several. A family can eat fresh food for a month. And new stores keep coming out. This time, we were accompanied by Li Hongwei, general manager of a famous catering company. His eyes went round and round, and he knew what he was looking for without asking.
One month before the opening of Sentinel Seafood Beijing Store, the "Jiangnan Kitchen" of West Lake Spring Catering Company opened on the roof of Zhongguancun World Book City, just opposite the second store of Beijing Xinkaiyuan Hotel. Sentinel Seafood is located in Hangzhou office in Beijing, and Zhang Shengji is located in Zhejiang office in Beijing, located in Beijing North Third Ring Road. Wahaha has the largest number of stores in Beijing, which are distributed in different areas of Beijing.
As we only stayed in Beijing for three days, we couldn't finish the tour despite the non-stop. Wahaha Hotel has only one store in Hangzhou. I didn't expect Beijing to open four stores at once, and two more are under renovation. There will be six stores next month. On the second day of our arrival in Beijing, the store of Wahaha Hotel in Shijiazhuang just opened in a five-star hotel. New Kaiyuan, West Lake Spring and other stores are also based in Beijing, expanding to surrounding areas, such as Zhengzhou and Shijiazhuang.
What is particularly striking is Wahaha's fifth store in Beijing, which is different from the previous tens of thousands of square meters stores. This store is less than 1000 square meter, and it is located in the quadrangle where Cixi stayed, with only three boxes, which is a bit like Tan Jiacai. According to reports, the court dishes here are better than the official dishes of the Tan family. Unexpectedly, hangzhou dishes, once dismissed as a "junk dish", can also make the highest-grade palace cuisine in Beijing, which makes people a little carried away.
According to people in Beijing catering industry, hangzhou dishes Group, which is composed of these famous Hangzhou stores, has overwhelmed Cantonese, Sichuan and Hunan cuisine that have been struggling with hangzhou dishes for several years and become the leading cuisine in Beijing. The development of Hangzhou restaurants in the competition is no longer reflected in a larger area and more stores, but in a more beautiful environment and more exquisite dishes. The price war that has been tried and tested in Hangzhou is just the opposite in Beijing: the price is higher than who! Hangzhou sells more than 100 steamed shad, but here it sells more than 1000! Although it is only "adding a zero", it is really impressive.
According to the operator of Xinkaiyuan, the two stores they opened were brought by the boss in Beijing for cooperation, as long as they took out the brand, technology and management. Thus, hangzhou dishes's reputation is well-known.
Since the flowers in the wall are fragrant outside the wall, the flowers in the wall are also fragrant, but it is not surprising that we are used to smelling. In fact, hangzhou dishes is something we should be proud of.
Hangzhou restaurants should be flexible.
Hangzhou restaurant, which has entered other places, has always had a scale advantage, with tens of thousands of square meters and more than 90 boxes. Later, the area of Hangzhou restaurant was below 5000 square meters.
Wahaha Hotel has been in Beijing for 4 years, and its operating conditions have been rising. The Long Fu Temple in Dongcheng District, where the first store of this store is located, used to be a secluded place, but now it has become hot around and gradually formed a commercial street. Then all four stores are in Zhongguancun area, opposite Tsinghua University, Century City and Zhongguancun Square. Its area has been reduced from 10000 square meters, 8000 square meters and 5000 square meters to the present 1000 square meters. However, due to more and more elegant environment decoration, more and more exquisite dishes and prosperous business, Wahaha is on the list of the first five-star restaurants in Beijing. The development of Wahaha is regarded as a microcosm of Beijing Hangzhou Restaurant.
Now that the dishes and services of Hangzhou restaurant have become famous, it is no longer necessary to rely on aircraft carrier-style big stores to attract consumers' attention. More importantly, consumers are no longer superstitious about big stores, and consumption is diverted. Small and exquisite restaurants can attract more attention. Therefore, in this case, the hangzhou dishes restaurant that entered Beijing turned its attention to the quadrangle with the most local historical and cultural color in Beijing.
There used to be many quadrangles in Beijing. Now, due to urban transformation, quadrangles are gradually decreasing, especially in Zhongguancun area. This quadrangle in Wahaha Zhongguancun Store is even more rare, with three entrances, not the quadrangle where ordinary citizens live. Hangzhou dishes's presence in this former royal courtyard is a milestone, which indicates that hangzhou dishes will no longer rely solely on scale and low price to win, but embark on a new road of high-quality products.
Sentinel seafood mainly makes abalone seafood in Beijing, and the decoration is also first-class. It is understood that many abalone shops in Beijing have been left out in the cold, and Sentinel Seafood really admires the industry. Chairman Tang Haimiao said: I don't just run abalone wings, but I also have hangzhou dishes as a support, so I'm not afraid that there is no bosom friend in this big market. Zhang Shengji went to Beijing earlier, and Beijingers have different impressions of Zhang Shengji from Hangzhou. When Hangzhou people talk about Zhang Shengji, they immediately think of an old duck pot in 68 yuan, but Beijingers think of the exquisite and delicious hangzhou dishes, including a banquet of tens of thousands of yuan. In the spring, the "Jiangnan Kitchen" in the West Lake, as its name implies, makes exquisite side dishes, which is really attractive to people in the business and cultural circles.
Among the more than 50,000 restaurants in Beijing, more than a dozen Hangzhou restaurants are famous all over the city. Almost everyone is proud to eat in Hangzhou restaurants, which is really incredible.
Beijingers recognize that hangzhou dishes is still the first cuisine in Beijing. Why do Hangzhou people worry about hangzhou dishes?
Operators in hangzhou dishes believe that the reasons are comprehensive: First, the catering industry in Hangzhou is over-developed, foreign dishes are pouring in, the price war is vicious, the operating profit is declining, and the losses are expanding; Second, the gap between technical and management talents in the catering industry is obvious. In the past, we could go to state-owned enterprises to dig talents, but now we can only dig each other. As a result, many "three-legged cats" are manipulating spoons and giving orders, and the quality of dishes and services is not as good as before; Third, many people misunderstand hangzhou dishes as just a few famous dishes. As a result, all the new dishes developed and introduced are considered as foreign dishes. In fact, most of them are hangzhou dishes, such as fermented shad and braised beef bones, but the raw materials are innovative ...
Hangzhou dishes is extensive and profound, and it is a catering system worth digging deeply. It cannot be abandoned like a broom. Shen Guanzhong, president of Hangzhou Catering and Hotel Industry Association, said after visiting Beijing Hangzhou Restaurant: hangzhou dishes still has a long way to go, and we can't forget our ancestors by counting the classics. Let's rediscover hangzhou dishes and make greater achievements.