in recent years, with the increasing demand for fast food in the market and the influence of western fast food, some Chinese fast food restaurants have appeared one after another. Moreover, because the operation of Chinese fast food has the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has been favored by many small and medium-sized investors. As a result, more and more people open Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

So, what problems will you encounter when opening a Chinese fast food

restaurant?

Selection of operating varieties

Variety selection is an important part of fast food business, which determines the success or failure of fast food business to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first is meals. Such as fried rice, steamed rice, risotto, mixed rice, etc. The second is noodles. Such as noodle soup (including Zhajiang Noodles, fried egg noodles, beef noodles), fried noodles, sausage powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc. The third category is pastry, such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are all convenient and quick foods, which can be made quickly when customers arrive, and some can even be made in batches in advance, and customers will serve them as soon as they arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.

however, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will make your fast food restaurant look nondescript, increase the workload of the kitchen invisibly, and make the whole fast food restaurant difficult to operate. There are two options here: one is that a fast food restaurant only deals in one kind of fast food, either meals, noodles or pasta; The other is mainly engaged in a certain kind of fast food varieties, supplemented by some other two kinds of varieties. A fast food restaurant must not cover everything. All the varieties add up to about 21 kinds at most. If your fast food restaurant intends to handle meals or pasta, it is better to handle several soup dishes at the same time and provide some free side dishes, so much the better.

store positioning and location

fast food has always been characterized by convenience, high quality and low price, and its main service target is the public, so the positioning of any Chinese fast food must be popular, middle and low. The rich don't come to eat high-grade fast food, and the poor can't afford it, that is, people often say, "if it's high, it's low." At present, in the market, in addition to the popularity of Chinese fast food, the price of Chinese fast food is mostly around 5 yuan, that is, a consumer can have a fast food just by spending 5 yuan.

At present, Chinese fast food is most popular with working class, especially white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be chosen near factories, office buildings, busy commercial areas and schools; Or places where working-class people or students are concentrated, and places with large floating population such as stations, docks and traffic arteries, so as to ensure sufficient tourists.

Store size and decoration

Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, a fast food restaurant can be opened when its shop floor area (excluding kitchen) reaches about 31 square meters, and it can be regarded as a medium-sized fast food restaurant when its shop floor area reaches 61 square meters or more, while it is considered as a large-scale fast food restaurant when its shop floor area exceeds 111 square meters. The small scale of fast food restaurants has two advantages, one is to save the initial investment, and the other is to avoid the waste of store area when business is slow.

Because fast food is a modern business model after all, the decoration, shop floor and kitchen facilities of Chinese fast food restaurants should show modern characteristics. The decoration of Chinese fast food restaurants should adopt simple style and bright color to give customers a relaxed and pleasant feeling; The tables and chairs in the store can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; The kitchen should also try to use kitchen utensils made of stainless steel and other materials to give customers a clean and hygienic impression.

Post-operation and management

As we all know, western-style fast food restaurants have a set of perfect and mature management systems and processes, while Chinese fast food restaurants, which are still in their infancy, have no formed management model. In fact, the management of small Chinese fast food restaurants boils down to only a few words, that is, the boss first chooses the variety and location of fast food restaurants, completes the decoration of fast food restaurants and installs the facilities of fast food restaurants, then finds several chefs and cooks to operate in the kitchen, and finds several waiters to do the work in the front hall, so that they can do their jobs well every day, and finally the boss collects money himself.

So, how many people does it take to open a Chinese fast food restaurant? For a fast food restaurant with an area of 31 square meters, there are about three people in the kitchen, that is, one person is responsible for making meals, one person is responsible for making noodles, and the other person is responsible for making pasta (if you operate three kinds of fast food varieties at the same time). The front hall also needs about 3 waiters. In addition, it is best to have a mobile kitchen worker who is responsible for washing dishes and dishes to ensure the demand for dishes during business hours. It is best to use the cash register to collect money, so as to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant.

in addition, we have to pay attention to the following matters in the management: besides good quality and low price, the convenience, quickness and cleanliness of fast food restaurants are another major feature. Both the chef and the waiter in the front hall must move skillfully and quickly to meet the needs of customers who come to eat and leave after eating. In addition, the staff of fast food restaurants should not only have a clear division of labor, but also cooperate with each other to achieve the overall quick effect. Stores, tables and chairs, tableware, kitchen utensils, etc. should be cleaned up diligently, and staff should also pay attention to personal hygiene. In short, we should always keep the image of fast food restaurants clean and comfortable. (Source: Internet)