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business plan for ostrich breeding
Chapter 1 Project introduction
1. Project prospect
1. Introduction to ostrich
Ostrich is an ancient population of birds, which is native to African desert, Australia and Arabia
. Traits and characteristics: First, he is huge, good at running and can't fly. At present, most of the domestic ostriches are African blue-necked ostriches and black-necked ostriches, and a few Australian emus. The adult male ostriches weigh about 1.31 kg? 151 kg, 115 for females? 121 kg, commercial bird 11? Can you reach 95 at the age of 14 months? 111 kg; Second, it has a long life, generally growing for more than 61 years, and the effective breeding period can reach 41 years. It is resistant to rough feeding and mainly herbivorous, because it has a well-developed intestine and can digest cellulose to absorb nutrients; Third, it has strong adaptability and disease resistance, generally at -31℃? It can survive in the temperature range of +51℃. Because of the short history of artificial domestication, it retains the advantages of strong disease resistance in the wild state, and can adapt to various harsh climatic conditions. No reports of severe infectious diseases have been reported. Fourth, adult female birds lay 61 eggs annually? 81, about 41 fertile birds.
Ostrich is full of treasures, its meat contains high protein, its cholesterol and fat content are very low, and its fur has high use value, so it attracts more and more people's attention and favor.
2. Historical situation
In recent decades, the development and application of ostrich farming and its products have flourished all over the world, with the rapid development mainly in Africa, with an annual population of more than 2 million, followed by the existing population of more than 611,111 in the United States, which has developed in the direction of deep processing. At present, Europe has become the processing and consumption center of ostrich products.
ostrich breeding and processing in China started late, but developed rapidly. In 1992, it was introduced from abroad by Guangdong < P > and began artificial breeding. Up to now, it has spread all over more than 21 provinces and cities in China, and more than 611 ostrich farms have been built, with an annual population of more than one million. In order to promote the rapid and healthy development of ostrich breeding and its product development and utilization in China, China was established in October, 1995 under the initiative of the State Council Development Research Center? China ostrich breeding and development association? It has greatly promoted the development of ostrich breeding and processing production in China. China's ostrich industry has gone through the process of understanding, introduction and digestion for more than ten years, weathered the chaotic period of speculation, and finally entered the track of orderly market economy in a down-to-earth manner. People of insight in this industry have gone through hardships and gradually guided enterprises into the international economic cycle, becoming a sunrise industry in China? The healthy development of ostrich farming has laid a preliminary foundation.
3. Reality and Opportunity
In recent two or three years, due to the occurrence and prevalence of infectious diseases such as mad cow disease, foot-and-mouth disease and bird flu in the world, more and more food scientists and the public have set their eyes on ostrich meat, because there is no record of ostrich suffering from severe infectious diseases so far. Ostrich meat has become a recognized healthy food because of its safety and its unique advantages of low cholesterol, low fat, low calorie and high protein.
Because of the huge demand of international ostrich meat market, it brings great opportunities to domestic ostrich breeding industry. With the maturity of domestic ostrich breeding technology, there are more and more domestic ostrich breeders. However, the harsh fact faced by these hundreds of domestic ostrich breeding enterprises is that on the one hand, the demand in the international market is huge, and the demand is in short supply, on the other hand, the export of domestic enterprises is blocked. The root cause: the domestic ostrich breeding industry is small and the breeding is not standardized, which
causes the drug residue of ostrich meat to exceed the European standards and makes it difficult to export, such as the first large-scale professional ostrich slaughter export enterprise in China? Beijing Zhongken Ikeda Ostrich Development Co., Ltd. has an annual processing and export capacity of more than 51,111 ostriches, and only 7,111 qualified commercial ostriches have been purchased and slaughtered in the most year.
the huge international market demand for ostrich products and the smooth domestic export channels for commercial ostriches provide us with excellent market opportunities for establishing the first domestic export base for commercial ostrich breeding.
II. Four advantages of the project
1. There are long-term purchase orders
Beijing Zhongken Ikeda Ostrich Development Co., Ltd. has signed a long-term cooperation agreement with our company.
in the first year, we bought 2111 pieces according to our company's production capacity, and then we bought them all according to the actual breeding capacity.
2. Insurance provided by People's Insurance Company of China
Hebei Branch of People's Insurance Company of China has agreed to provide insurance for our company during the breeding process.
3. Product safety guarantee system
The planting, processing, feeding and epidemic prevention of specialized commercial bird breeding bases are strictly implemented in accordance with the national Ministry of Agriculture and international standards.
4. A strategic development plan with great advantages
Breeding, processing and selling according to international food safety standards can gradually meet the expanding domestic and international market demand in a long time, and a number of large ostrich breeding bases can be established in China in 315 or longer.
Chapter II Company Introduction
I. Company Overview
The company specializes in ostrich breeding, brooding and commercial bird breeding. The company covers an area of 1,111 mu, including 25 mu of breeding area and 75 mu of forage grass, with equipment for feed processing, brooding, agricultural cultivation, electricity and water supply, etc. There are 115 4-year-old African blue-necked birds, 9? 11 months old, there are 151 adult birds and 211 young birds.
second, the company's management policy
ensure food safety, continuously reduce costs, and provide domestic and foreign users with a large number of ostrich products with good quality and low price.
Third, the company's development strategic goal
(1) Short-term goal
It will take one to two years to build an export breeding base with an annual output of 11,111 commercial ostriches; At the same time, establish and improve the company's food safety system, management and marketing system and joint venture and cooperation system.
(2) Mid-term goal
From the second year of the smooth operation of breeding bases (the period of selling commercial birds), we will apply to enter the national agricultural industrialization demonstration project, get strong support from national policies and funds, and use poverty alleviation funds and laid-off venture capital to expand more than 11 commercial bird breeding bases with the established basic advantages as the core, and take the road of socialized division of labor and close cooperation. Formulate the domestic market development plan, form a large-scale coverage marketing network system, reduce production costs, and provide low-cost and high-quality ostrich meat products for the domestic market.
We have cooperated with the largest processing enterprise integrating scientific research, breeding, breeding, meat processing, leather processing and cosmetics processing in the world at present. (In recent years, we have contacted and discussed many times, but reached a framework cooperation agreement) to carry out high-starting and high-quality product deep processing, and gradually establish the brand and image of the enterprise. It's just a preliminary discussion. I have the same strategy as Jinsheng Rongda Venture Technology Co., Ltd. It's just that he did it earlier than me and was also my teacher. I thank my teacher for bringing me into this industry. Work together for development. Operate independently.
(3) Long-term goal
Strive to make ostriches and their products enter people's dining tables like beef and mutton in about 11 years, build a number of large-scale ostrich breeding bases, successfully develop a new source of meat food with high nutrition and high quality for Chinese consumers, realize the modernization of ostrich industry, and make the enterprise a well-known ostrich breeding base at home and abroad.
chapter iii market analysis
I. market capacity analysis
at present, ostrich and its products are in short supply in the international market. Due to the influence of mad cow disease in Britain a few years ago, ostrich has shown strong demand in the European market. However, there are only over one million ostrich samples in China, of which about 11% are breeding birds. Because of the small base, < P > it is basically in the original development state, and the export products are divided into frozen meat and raw skins, with low added value. If it meets the domestic market supply, it will take more than 11 years to enter the people's table like beef and mutton. At present, there are only scattered products in the domestic market, and the ability of mass supply is about to form. In terms of processing, at present, only Beijing, Tianjin and Guangdong have the basic processing ability, but they also fail to have the deep processing ability of meat, wool, skin, eggs, blood and bones, and they all need to be gradually developed. At present, Beijing Zhongken Ikeda Ostrich Development Co., Ltd. has an annual export order demand of about 51,111 birds. At present, the commercial birds in our commercial bird breeding base are mainly used for the export of Zhongken Company.
Due to the influence of international ostrich meat price and the restriction of domestic breeding cost, the domestic ostrich meat price is generally 51 yuan/kg. Although the ostrich meat price remains high, tens of thousands of commercial bird meat are still sold to domestic restaurants, enterprises and institutions and some high-consumption groups every year.
At present, there are only 111,111 ostriches in China, and all of them can only produce about 111 million Jin of meat, which is only about 4 grams per person for China's population of 1.3 billion.
if the price of commercial bird meat can be reduced to a level close to that of cattle and sheep through the construction of breeding bases (it is completely possible to achieve this through calculation), the domestic market will be effectively developed.
2. Analysis of market competitive position
1. The only export sales channel in China that has been certified by European organizations
Zhongken Company is a Sino-Japanese joint venture specialized ostrich processing enterprise, which mainly deals in high-grade ostrich meat and skin products. In 1998, it invested RMB 31 million to build the largest ostrich slaughtering and processing enterprise in Asia and the only one in China designed according to European standards. The annual production capacity is 51,111, and the products are exported to Europe and more than 21 countries and regions in Asia. The demand for products is in short supply. In recent years, the demand for orders in the international market is about 41,111 per year. In 2111, the largest export volume was only over 7,111, which was less than one fifth of the demand.
Due to the large number of bird-feeding farms, involving a wide range, the drug residues of ostrich meat exported to European donors in 2112 exceeded the European standards, and the export was blocked, which has not been recovered so far. It is imperative to establish a large-scale commercial bird export breeding base with safe quality. In order to meet the needs of export, Zhongken Company has provided a reliable guarantee for the product sales of our breeding base.
2. Establish a safe guarantee system to provide high-quality commercial ostriches
The company regards the food safety system as the lifeline of the enterprise, and strictly implements the planting, processing, feeding and epidemic prevention of feed in strict accordance with the national Ministry of Agriculture and relevant international standards to provide high-quality ostrich meat products for the market.
3. Advantages of commodity prices formed by economic scale
According to the accounting, when the scale of ostrich breeding reaches 11,111, its operating cost is in the best state, and the slaughter cost of each commercial bird will be reduced by about 21%, from the current 1,111 yuan to below 911 yuan.
analysis: among the numerous ostrich and emu breeding enterprises in China, there are not many with a scale of more than 2,111, such as English in Guangdong, Jin Lu in Henan, Yingkao in Shanxi, Yuanda in Inner Mongolia, and the newly established influential Shanghai and Hebei Academy of Agricultural Sciences in recent years. Most of them hope to build a comprehensive development base for ostriches, to cultivate breeding birds, to breed birds and to breed commercial birds. Due to the huge development prospects and economic benefits of the ostrich and emu industries, most companies have plans to set up ostrich slaughtering and processing plants to deeply and finely process skins, feathers, blood and bones (at least 4 or 5 domestic slaughterhouses have been declared) in order to obtain greater economy.
However, at present, ostrich products in China can only appear in the initial form, that is, meat, skin and feathers, and the market for large orders is abroad. In 1998, Zhongken Company built a high-quality slaughterhouse, and in 2111, it was several years later that it officially obtained the export certification of European countries. It takes time to cultivate the market, and high-quality products need technology, equipment, experience, capital and even countries.
The ostrich industry is a sunrise industry. In order to enter a benign and rapid development track as soon as possible, enterprises must carry out division of labor and cooperation and international exchanges and cooperation, and no enterprise can do it perfectly.
We and Zhongken chose the simplest, direct and practical method to establish the first commercial bird breeding base, which will make us stand in the leading position in ostrich industry for a long time.
chapter iv financing plan for small and medium-sized enterprises
1. financing plan for small and medium-sized enterprises
1. scheme 1: lending
the project is used as collateral to finance or lend to small and medium-sized enterprises of investment companies for a period of three to fifteen years.
2. Scheme 2: Cooperation
Various forms of cooperation are carried out by using various forms of funds such as national poverty alleviation funds, laid-off workers' venture funds and agricultural comprehensive development funds. For example, the establishment of a business base for laid-off workers.
3. Option 3: Absorb investment
Establish a joint venture with share-sharing system
2. Demand and investment of financing for small and medium-sized enterprises
All units in Beijing and New Zealand have invested RMB 1 million. The funds are mainly invested as follows:
The first-phase project (aquaculture) needs 511,111 yuan.
(1) Expansion of 211 mu of fences and facilities in the farm: 251,111 yuan
(2) Purchase of birds: million yuan
(3) Working capital and comprehensive breeding expenses: 51,111 yuan
The second-phase project (processing) * * * needs 1 million yuan
III. Implementation progress
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2. Implementation progress
Phase I project: After the funds are available at the end of 2117, 211 mu of new farm fences and facilities will be built in early 2118, and at the same time, contracts will be signed with farms that can provide birds to buy birds. From April to August, 2118, it was put into the farm on a monthly basis for breeding.
the deep processing of the second phase project started in 2111.
3. Risk analysis
1. Breeding risk
(1) Ostrich has strong disease resistance.
(2) Our company has several years' experience in ostrich incubation and breeding.
(3) Jinsheng Company gives us the whole-process guidance on aquaculture.
(4) The insurance company insures the breeding.
2. Operational risk
The main operational risk of commercial bird sales.