Father's Day, although not a traditional festival in China, contains feelings of gratitude and respect for father's love, but it is sung by human beings. The following is my Father's Day marketing plan for everyone, for your reference only, I hope you like it!

father's day marketing plan 1

it's hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. In this father's festival, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the marketing plan for Father's Day as follows:

1. Activity time

June _ _—June _ _ _

2. Activity purpose

1. Stimulate family consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. increase the sales volume of e-meals and increase the business income of each store.

Third, the theme of the activity:

Father's Day, a family.

iv. venue of the event

__

v. content of the event

1. During the event, the welcoming staff of each store sent holiday wishes to the middle-aged and elderly men who came to the store to spend money, "Hello, happy holidays".

2. During the activity, two tracks, Repaying My Life and Father, were added in each store.

3. During the activity, all meals are given as gifts.

if you spend more than _ _ yuan on telephone ordering, you will be given _ _ pairs of playing cards, and if you spend more than _ _ yuan on telephone ordering, you will be given a VIP member gold card in time. All stores should make registration and keep financial records.

4. During the activity, the kitchen department of each store launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are deeply affectionate). And mainly promote a special Father's Day dish.

5. Guests who spend more than RMB _ _ per table during the activity will be given a free family photo (11-inch plastic package). Each store should make registration and keep financial records.

6. The planning department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day, _ _ a family, and a variety of Father's Day love packages are warmly launched. _ _ Catering wishes all fathers in the world a happy holiday!"

VI. Publicity matters

1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content of "Father's Day, Family", and sending them to all stores before June _ _ _;

2. On June _ _, the planning department of the management company sent a message of Father's Day blessing to customers in all stores, saying, "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. _ _ Catering wishes all fathers in the world a happy holiday!"

VII. Precautions

1. Each store carefully organizes employee learning activity plans and trains employees on relevant knowledge according to the plans;

2. During the activities of each store, do a good job of taking photos and developing photos, and increase the income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time.

Father's Day marketing plan II

I. Activity background

June _ _ is Father's Day, which is a festival dedicated to fathers and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread _ _ culture, and it is also a golden period for students to have a holiday shopping after the college entrance examination.

second, the theme of the activity

kindness is as deep as the sea, and father loves no boundaries

third, the time of the activity

June _ _—June _ _ _

fourth, the goal of the activity

1. Men's goods will be the climax of summer sales, driving the audience;

2. Create a Father's Day atmosphere and experience family marketing

3. Ensure that the sales of the whole store will increase by 21%

5. Activity content

Happy Father's Day, and the family price of the whole audience

The customers who buy men's merchandise credit cards will be given a certain degree of profit

1. Noble father's jewelry and watches are the lowest in the city, while men's jewelry and watches are extremely low.

2. Handsome father's cosmetics mainly promoted men's sunscreen and skin care products and new summer makeup products, and the audience was full of gifts.

3. All brands of women's clothing and women's shoes that love their families are flexible in carrying out activities such as discount, full reduction, buying and giving.

4. Xia Rixin products are recommended for energetic father's sports products, outdoor functions are recommended, and sports products and equipment for middle-aged and elderly people are at an ultra-low discount.

5. Fashion fathers' leisure brands flexibly carry out activities such as discount, full reduction, buying and giving.

6. Shuxin's father's holiday gifts are recommended by Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make his father's life more comfortable, giving him heavy gifts, and enjoying them with brand plus gifts, holiday special gifts, and package purchase feedback gifts.

7. The food of Healthy Father's Mansion, food of Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are popular as holiday gifts.

Favorite Father's Day, shopping double gift

Brand gift: each brand in each sales area organizes its own brand gift, which is novel, practical and in line with brand characteristics.

industry gifts: various industries launch large-scale gift-buying activities, and the gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer cooling supplies and so on. Focus on family ties, gifts, and the gift level is determined by the industry and reported to the marketing department.

Gold medal blessing, students' price reduction, and letting the soul fly:

1. Big price reduction of new trendy clothes in the audience: shopping in various clothing industries with a student ID card can enjoy discounts of 1, 5-1, and brand gifts can also be given on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. The product display should highlight the atmosphere of fashion and youth, carry out brand preferential treatment or new product recommendation activities for the student group, and carry out outdoor products promotion week according to the characteristics of students' travel, so as to refer to the sports storm.

2. Dashang Electric's 3c digital price: 3c digital products (mobile phones, computers, photos) should be launched at a low price in a timely manner, and brand gifts should be given when shopping.

Membership activities:

1. During the activities, you can apply for a membership card of _ _ Building free of charge with a credit card for men's products or a student ID card, and give members a gift when shopping in 211 yuan or above with the card.

2. Give _ _ _ travel agency a discount coupon when shopping in 311 yuan or above with men's shopping credit card or student ID card.

Special activities:

1. Exhibition and broadcast of excellent essays or poems or stories in the "Father's Love" store

Play several excellent essays or poems or stories (ultra-short stories) describing father's love and praising his father, and cooperate with burning music to arouse customers' * * *, and carry out free song-ordering activities to create a family atmosphere.

2. Filial Piety Series Story Exhibition: Make several short stories with pictures and texts about filial piety in China, and display them in front of the main entrance or in the store, calling for filial piety awareness and rendering the family atmosphere of the building as home.

Father's Day marketing plan III

I. Activity theme

Father loves to sprinkle warmth, and sunshine enters every family

II. Activity objectives

Through various promotions and public relations activities in New Century Plaza and Longhu Mall on Father's Day, the sales of Sunshine Supermarket will be increased, and consumers' trust and support in Sunshine Supermarket will be enhanced, and the Sunshine Supermarket will be established through subsequent public relations activities.

III. Comprehensive analysis

1. Enterprise profile

Sunshine Department Store Group is the largest commercial enterprise in Handan City, which has six large shopping malls, nine specialty stores for household appliances, 21 supermarket chains, zero storage and transportation companies and three district and county chain stores, and employs 15,111 people. It is one of the top 511 service enterprises in China and one of the top 111 chain enterprises in China. The enterprise has fixed assets of 611 million yuan and annual sales of nearly 3 billion yuan.

2. corporate philosophy of sunshine group

(1) honesty is the foundation, and trust is golden.

(2) high quality, low price, providing customers with genuine goods.

(3) Details are the basis of management, and management should start with small things.

(4) Diligence starts with me, and frugality starts with dribs and drabs.

(5) Everything is for the customer, and the customer is always right.

(6) Sincerity, enthusiasm, civilization and justice make customers feel the warmth of sunshine.

(7) Loyal to the enterprise, conscientious, sincere and United, and help each other in the same boat.

3. Market analysis

At present, there are two giants in Handan supermarket industry, namely Sunshine and Food Forest, and Wal-Mart, which has been stationed in the past two years. The supermarket chains of Sunshine and Gourmet Forest are widely distributed in urban areas and surrounding counties, while Wal-Mart, as a new force, seems to be weak. Sunshine and gourmet forest almost occupy the vast majority of Handan retail market. Generally speaking, in terms of market share, the two products are comparable, with high similarity and great competition.

4. Consumer analysis

Handan City is located at the southern end of Hebei Province, bordering on Shanxi, Shandong and Henan, with an area of 896. With a population of 41,111, there is a large population and great demand. In Handan, Sunshine Supermarket is well known, and its products are low, medium and high-grade, meeting the needs of all kinds of consumers. The brand effect is good, its products are deeply liked by consumers, and its potential consumers are consumers of all classes.

IV. Communication and communication scheme

1. Three days before Father's Day, publish its Father's Day activities in Handan Evening News and Sunshine Business Information for publicity, and emphasize that 8% of the income during Father's Day activities will be donated to Sunshine Nursing Home in Hanshan District, and 2% will be purchased for fitness equipment and distributed to various parks and squares.

2. Distribute leaflets in crowded squares and busy streets three days before Father's Day.

5. Basic activity procedures

1. Take the best moment of my father with a camera and take part in the photo contest "Take a photo for my father". As long as you send three 5-inch photos of your father to the public relations department of Sunshine Group before June, you will have the opportunity to participate in the competition. During the exhibition, all the works will be exhibited before the new century and in front of Longhu Mall, when you can see many father statues in the world. Some of the winning works will also be published in Handan Evening News. The winner will receive a certificate and a beautiful gift (foot bath, Tieguanyin tea, Henan opera records, massage hammer, etc.).

2. During the period from _ _ June to _ _ June, 2111, publicity and promotion activities were launched in major supermarkets at the same time. And in various stores hung with "honesty-oriented, depending on the letter is gold" red banner. Most men's clothes in shopping malls are sold at a discount of 5-8%, men's shoes are sold at a discount of 61%, and men's T-shirts in shopping malls are sold at a discount of 6-8%, including smoking sets, leather goods and shaving sets.

On March, June, from 9: 31 am to 11 am, a cultural performance will be held in front of the new century and Longhu Mall, and a reporter from Handan TV Station will be invited to broadcast it live.

a large-scale interactive program "I love my father" was held in front of the new century and Longhu Mall at 7: 11 p.m. on April, June, during which the tacit understanding between parents and children was tested, such as asking the father's birthday and shoe size. Gifts (foot bath, Tieguanyin tea, Henan opera records, massage hammer, etc.) will be given to those with better grades. After that, the results of the photo contest "Take a photo for my father" were announced, and gifts and certificates were distributed.

5. On the second day after the event, a press conference was held in the conference hall on the second floor of Handan Hotel, inviting the Deputy Director of Handan Industrial and Commercial Bureau and the Dean of Sunshine Nursing Home in Hanshan District. At the meeting, the promised income was formally donated to relevant organizations.

note: during the whole activity, supermarket security personnel should maintain good order and avoid crowds and trampling!

VI. Budget

11111 leaflets, 211 yuan; Media advertising fee of 51,111 yuan (published in 1/4 page of Handan Evening News for three times); Press conference etiquette venue and other expenses of 31,111 yuan; The cost of theatrical performers is 11111 yuan; The gift cost is 5111 yuan; The total is 95,211 yuan.

VII. Budget Effect

The total cost of this activity is expected to be between 91,111 yuan and 111,111 yuan. As long as the activity is properly arranged, the sales of Sunshine Supermarket should be increased by 5 percentage points through the photo contest of "Take a photo for my father", the large-scale interactive program of "I love my father", various promotional activities and the later press conference, and its business philosophy and corporate culture will be deeply rooted in the hearts of the people. Establish its good public image in the public mind. "Filial piety comes first in all the virtues", and Sunshine Supermarket has deepened this traditional concept and improved the affinity of the organization. Turn more marginal public into agreeable public and attract more consumers to shop in sunshine. At the same time, make sunshine people pay attention to the role of propaganda and media, and make them benefit from future management.

Father's Day Marketing Plan IV

Father's Day is the third Sunday in June every year. It originated in the United States and has become popular in China in recent years. Therefore, many hotel restaurants take Father's Day as their business point to increase their turnover.

Please look at the following plans:

1. Time: Father's Day

2. Location: Western restaurant on the first floor of the hotel

3. Activity goal and purpose:

For the love of father, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. That's the strange thing about the father's love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise people say that the father loves mountains. On the occasion of Father's Day, Regal Kangbo Hotel held a special reward activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

4. Marketing target: families and men during Father's Day.

5. Theme: "A father loves a mountain, and a father needs care"

6. Promotion activities

◆ On Father's Day, men who consume western food will be given a cup of nourishing stew (clear soup and Liaoshen) and a coupon for the experience of the fitness center.

◆ Men over 71 enjoy a 51% discount on the buffet.

◆ Dining for four people and one person is free.

what gift should I give for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... But what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. In fact, you don't have to give your father a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: On Father's Day,

Lunch buffet 11: 31-13: 31 RMB 88/person

Dinner buffet 18: 11-21: 11 RMB.