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Does the official trademark of sesame have the Japanese flag?
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Zhimaguan is a brand owned by Zhimaguan Food Co., Ltd., and has successively won the titles of Hebei famous trademark [10], Hebei famous brand product [10], Baoding time-honored brand [10], and citizens' preferred brand [10]. The official brand of Sesame was founded by Mr. Zhao in Baoding City, Hebei Province on 1985 [5]. It is the first batch of independent brands established after the reform and opening up [9] and has a history of nearly 40 years [9]. During this period, Sesame officially grew into a fruit industry, a professional fruit brand integrating planting, research and development, production and sales. Among them, sesame official brand canned fruit series products, with its unique taste and nutritional value, are deeply loved by consumers and are the leading brands in the domestic canned fruit industry. [9] At present, 60 hot-selling products with 9 flavors and different specifications have been developed. Sesame officials take the demand of consumers as the driving force and adhere to the business philosophy of "quality first, continuous innovation". There are more than 1000[5] dealers and hundreds of sales teams in China, operating and managing hundreds of thousands [5] terminal stores. [3]

Chinese name

Small official

industry

Canned fruit [1]

Own company

Zhimaguan Food Co., Ltd. [1]

Trademark registration number

2635 19[ 1]

Brand interpretation development goal brand story brand brief history product matrix raw material control quality management system product supply system differentiation advantage modern production technology TA said.

Brand interpretation

Sesame official brand is committed to becoming a trustworthy and pleasant official fruit experience.

Development goals

Bring real happiness to hundreds of millions of families;

Provide opportunities for millions of fruit farmers to develop their careers and create a win-win situation with 10,000 partners.

Brand story

Sesame official brand is committed to becoming a trustworthy and pleasant official fruit experience. The name of Sesame Officer originated from the interesting story of Cheng Tang, the magistrate of Qipin County in Qingyuan County, Baoding City (now Qingyuan County, Baoding City) during Jiajing period of Ming Dynasty. "It's better to go home and sell sweet potatoes than to be an official with the people!" This quotation is actually the original intention of the official sesame brand-to provide fruit products for the people. [3]

Brief history of brand

1985 applied for the first official trademark of sesame [6]. The prototype of the trademark figure is Cheng Tang, the county magistrate of Qiping County, Baoding City, and the image is taken from the facial makeup style of traditional Henan Opera. [3]

1985 sesame official logo

In the 1990s, Sesame officially became a canned fruit brand, and its trademark was printed on cans and entered the supermarket system. [3]

In 2007, he designed and applied for the second official trademark of Sesame [7], with realistic characters and pleasing style; [3]

2007 sesame official logo

20 16 sesame official third brand design application [8]. The new brand design greatly simplifies the relevant elements, makes it more in line with the aesthetics of mass consumption, and significantly improves the character recognition of the official sesame brand. [3]

20 16 sesame official logo

20 17 gradually introduced the related IP images of sesame officials, among which the main image standing in the hand was awkward; [3]

Sesame official 2D avatar

20 19 brand image has been completely innovated and entered the IP era. The brand trademark has been upgraded from black and white to classic red and black color matching, and the character image has changed from "smile is not confident" to "friendly, humorous and reliable personality". [3]

Anemarrhena pavilion logo

In 2020, Sesame officially "moved" and gradually became a vivid IP figure. During the Spring Festival, the first 2D animation of Sesame official was released, and Sesame official greeted the Spring Festival with "Lucky Rat Gift, True Happiness". [3]

Sesame official 2D animation

In 20021year, the official image of Sesame was upgraded from 2D to 3D, and the first 3D cartoon appeared. [3]

Zhimaguan 3D image

3D cartoon

In 2022, the official LOGO of Sesame was optimized to highlight the IP image; Sesame official comic series was officially launched. [3]

Sesame official cartoon

Accumulated array

Sesame officials focus on the research and development of fruit products and optimize the raw materials in the core fruit producing areas (such as Dangshan Yellow Peach, Zhaozhou Sydney, Zhejiang seedless tangerine and Tieshan Hawthorn). ) and orchard base, supplemented by advanced production technology and imported equipment, develop a series of products with canned fruit as the core and taking into account jam, dried fruit, juice, crisp fruit, frozen fruit and other categories. [3]

***58 sheets

Sesame official series products

Raw material control

1. Select high-quality fruit raw materials, which have strict pesticide residue detection when entering the factory.

2. Strictly control the picking, transportation and filling of fruits to ensure that fruits can be kept fresh in the shortest time and the whole process can be controlled.

3. All the fresh fruits are real, without any preservatives, and are made of pure white sugar.

Quality management system

Since its establishment, it has insisted on independent innovation and actively sought external cooperation, and has successively cooperated with French Andrew Group [4], Shougaoyuan Co., Ltd. [4] and Yili Group [4] to actively promote the overall technical improvement and innovation of products. [3] Sesame officially passed the ISO900 1 quality management system certification in 2003, and successively passed the ISO22000 food safety management system certification and HACCP system certification, and obtained the qualification of export food production enterprises for filing. [2]

Product supply system

The official canned sesame fruit has a strict and stable product supply system, and the suppliers are strictly selected from the industry giants, such as Huaxing Glass, Huapeng Bottle Cap, Olkin Canned Fruit and COFCO Sugar. [2]

Modern production technology

Sesame officially introduces advanced Japanese equipment, adopts modern technology and automated production lines, and strictly controls every production link with ultra-high standards:

Raw material screening, cleaning and peeling;

Automatically wash bottles and cans, and inject sugar solution to reduce the contact between personnel and products;

Steam jet vacuum automatic sealing, eliminating residual gas in the product, effectively extending the shelf life;

Continuous pasteurization at normal pressure can kill microorganisms while retaining the nutrients of fruits to the maximum extent.

differentiation advantage

1. In terms of product innovation, we have a professional product development team led by graduate students and continue to focus on product quality improvement and innovation.

2. In production management, the management team of the production workshop has been working for more than 65,438+00 years, striving for perfection to create high-quality products.

3. In terms of production technology, Sesame Officer introduced a full set of Japanese automatic production equipment, adopted modern technology, and strictly controlled every production link with high standards. [3]

4. The company now has 23 patents and 6 enterprise standards [9], and the internal control indicators of fruit products [3] are stricter than the national or [9] industry standards. [2]

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reference data

[ 1]? Sesame official. China National Intellectual Property Administration? [reference date 2021-10-13]

[2]? Sesame official canned fruit has 9 flavors and various specifications to choose from. [reference date 2021-12-10]

[3]? Sesame official. Official website? [reference date 2022-09-05]

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