it is best to adopt integrated marketing.

our company has been a customer of two fitness clubs. When I gave them a marketing diagnosis, I found that these customers had good business in the early and medium term, and the business became lighter in the future. What is the reason for it The main problem is that everyone attaches importance to fitness and sports, but sports are not necessary. You should practice when you have time, and forget it if you don't have time. Most fitness customers don't come to exercise frequently, and the development cost of new customers is high, which leads to the situation that the turnover is green and yellow.

at last, we have worked out a marketing plan for our customers, which is called "increasing revenue and reducing expenditure".

the first point. We have carried out extensive cross-border marketing. Cross-border cooperation with several large-scale beauty salons in this city, and customer sharing agreements with several high-end western restaurants have also been formed. Both members and customers can enjoy each other's preferential treatment and discount. This greatly reduces the difficulty of recruiting new members, and brings a large number of high-end customers through cross-border cooperation. The strategy of "open source" ensures that the club will continue to add new customers.

Second. We adopt the membership system. But the membership system here is different from the common membership system. Ordinary members enjoy a discount on consumption. We build our marketing database through membership system, and we will launch theme activities that meet the interests and needs of various members. Such as donkey friends club, clothing talent show. Workplace elite club These various activities have changed the situation of the decline of club performance in one fell swoop. This is the "throttling" part.

Guangzhou Metso Consulting, a senior expert in investment promotion planning in China,

3 years' experience in advertising media operation and 5 years' experience in marketing investment promotion planning. The original "three-dimensional integrated investment model"

helps many enterprises to achieve a leap-forward breakthrough. Proficient in channel planning and management, good at brand positioning and packaging. In FMCG, medicine, clothing, catering, cosmetics and other major industries are very, very good performance. It has been praised by the industry as "the marketing marshal" and "the dark horse of attracting investment".