Since July 21th, Henan has suffered from severe rainstorm, and serious waterlogging has occurred in cities such as Zhengzhou, resulting in a large number of casualties and property losses. "If one party is in trouble, all parties will support it." Many enterprises and celebrities have announced a large number of material donations and generous donations to the disaster-stricken areas in Henan at the first time. The VIP bird, whose debt restructuring itself is difficult to protect, donated 31 million yuan to Henan, and Huiyuan Juice, which has gone bankrupt and liquidated, also donated 1 million yuan to help Henan. Haidilao, whose share price plummeted, also actively participated in the rescue work on July 21th, changing more than 51 stores into temporary rescue stations and donating 6 million yuan of relief materials. Haidilao is rushing to Henan in its own way. This move by Haidilao made people look at him again.
The sea fishing that once evaporated 211 billion yuan in 56 days seems to be beginning to recover. Recently, Haidilao released the latest financial report, which finally recovered 11% this year compared with last year's bleak performance. In the first half of this year, it increased by 114% compared with the same period of last year. Enterprises turned losses into profits, and the net profit will exceed 81 million to 1 billion, exceeding 1 billion compared with the same period.
However, although the performance of Haidilao has turned the corner, the management still believes that it has not achieved the expected results. After the results were announced, the stock price was still falling sharply and hit a new low.
after the opening of Haidilao stock on July 26th, it directly fell by 11.4%, and fell by nearly 21% on July 27th. Up to now, Haidilao's share price has fallen by nearly 57% in five months, and its market value has reached less than HK$ 191 billion. Moreover, the signs of decline have not stopped, and the market value is even more surprising than the performance, which also makes Zhang Yong, a billionaire in Singapore, suffer heavy losses.
Zhang Yong, the founder of Haidilao, is from Sichuan. With Haidilao's net worth of US$ 19 billion, he once again became the richest man in Singapore. However, in just a few months, the market value of Haidilao has evaporated by 211 billion. Why did Haidilao come to this step under the leadership of Zhang Yong?
Zhang Yong, the founder of Haidilao, his girlfriend and two other partners * * * invested 8,111 yuan to open a hot pot restaurant. Most of the hot pot restaurants are the same, and it is difficult to win by taste. However, Zhang Yong thought of a way to make Haidilao develop rapidly and created a management system that is not easy to replicate. With its unique service system, Haidilao successfully gained a foothold in the catering industry, and founder Zhang Yong also achieved great success.
under the leadership of Zhang Yong, in the past 21 years, Haidilao has set up more than 711 branches in China and dozens of branches in Singapore, becoming a leading enterprise in the catering industry, with a market value of HK$ 454.7 billion at its peak. With the meticulous service attitude and the management system that is not easy to copy, Haidilao has achieved great success. However, the development of things can never be smooth sailing, and there will always be bumps. This sentence also applies to Haidilao.
in the first half of 2121, the company closed its doors during the epidemic period, resulting in a loss of more than 1 billion yuan for Haidilao, which was the biggest loss since its opening. Even so, this is not the reason that makes Haidilao in trouble. The most fatal thing is that its founder, Zhang Yong, gave up China citizenship and became a Singaporean citizen, and transferred his assets. The whole family emigrated overseas, and kept reducing his shares in Haidilao to cash out.
In addition, many netizens revealed that Haidilao installed cameras in private rooms, which made netizens feel disgusted. In response to this incident, Haidilao said: In order to ensure the safety of diners, all stores in the country will install monitoring equipment according to the characteristics of stores, including private rooms. However, according to the Regulations of Beijing Municipality on Public Security of Catering Enterprises, this behavior of Haidilao is suspected of violating relevant regulations.
Zhang Yong found that the performance was declining, and it was out of control. In order to keep his family assets, he sold all his shares in Haidilao in batches, cashed in HK$ 1.56 billion and fled Haidilao to Singapore. After this behavior was exposed, the market value of Haidilao plummeted by 211 billion yuan in less than two months, but no matter how the stock price fell, it had nothing to do with the Zhang Yong family.
More ironically, the current Haidilao is operated by means of loans, and Zhang Yong has borrowed a large sum of money from the bank. If there is any problem in Haidilao, many negative effects will have to be borne by the bank. Many of Zhang Yong's cash has also been put into the family trust fund, which is a very safe way to get rich. Even if Haidilao eventually goes bankrupt, Zhang Yong and his wife's money will not be affected at all, and the impact on Zhang Yong will be minimal. Instead, those who buy Haidilao shares will have to bear the corresponding consequences, and banks are naturally one of them. Once the bankruptcy is liquidated, it is naturally impossible to recover all the loans.
This practice of Haidilao has affected consumers' trust in it. At present, many consumers have already indicated their attitude and will never go to this hotpot restaurant again.