question 1: how to write the main format of executive summary

according to the situation of different enterprises, there are two common formats of executive summary: outline executive summary and narrative executive summary.

1. Outline executive summary

The outline executive summary is simple in structure and straightforward in content, so that investors can immediately understand the purpose of your investment. Each paragraph of the outline executive summary is basically the summary of each chapter in the business plan. Its characteristic is easy to write, but its disadvantage is that the language is relatively flat and the article has no color. The outline executive summary basically includes all aspects of the business plan, covering all aspects, and each part accounts for almost the same proportion in the outline executive summary.

the basic format of the outline executive summary is to extract the key points in each chapter of the business plan in short and clear words. Don't describe each aspect in more than three sentences. Only the parts that are most closely related to the enterprise and the project and are most impressive are expounded. An outline executive summary usually includes the following contents: the first and second parts must be arranged in the following order. Besides, the order of the rest is not very important. The key is to leave the best impression on investors. In order to highlight the key points, you can write a title at the beginning of each paragraph. In order to compress the content and simplify the space, related content can be merged in the executive summary section.

2. Narrative executive summary

Narrative executive summary seems to tell investors a beautiful story. You can write a business plan vividly and beautifully. Narrative executive summary requires high writing skills, which requires the author not only to have knowledge and experience in enterprise management, but also to have profound literary background. It is very difficult to write a narrative executive summary. The executive summary should convey all the necessary information, * * * investors' * *, but it should not be exaggerated. The narrative executive summary should be written properly, and many investors should see the vision, * * * and experience of the enterprise through the executive summary. Only entrepreneurs with dreams can realize their dreams, but it is not enough to have dreams. It takes experience to truly turn dreams into reality. Narrative executive summary is especially suitable for new products, new markets and new technologies that need language description. Narrative executive summary is very suitable for enterprises with good history or background. The narrative executive summary has fewer paragraphs than the outline executive summary, which focuses on describing the basic situation of the enterprise and highlighting the characteristics of the project. Narrative executive summaries rarely describe management details. The purpose of the narrative executive summary is to mobilize investors' feelings about the enterprise and make investors excited about the enterprise and the project. Therefore, when writing, we should focus on choosing one or two characteristics of the enterprise that can move investors most, so that investors can understand why your enterprise can succeed and how your enterprise can succeed because of these characteristics. Narrative executive summary should have obvious humanistic characteristics. It tells the story of how the founder of the enterprise established the enterprise and achieved success. Tell how your enterprise makes new products or provides new services according to social and technological changes. The narrative executive summary does not clearly define the relationship between the paragraphs. The key point is to be able to clearly show your enterprise in front of investors and leave a good impression on investors. The proportion of each part does not require an average. Perhaps two or three paragraphs can be used to describe the basic situation of the enterprise, and only one or two sentences can be used to describe the leading group of the enterprise. There is no need to add a title before each paragraph.

question 2: how to write the executive summary in the business plan, and what are the basic contents? The executive summary is a "mini version" of a business plan, but it doesn't have to cover every aspect of the business plan. The following are the basic contents of the 51 Fund Project Network:

1. Summarize the investment highlights of the company in one or two sentences.

4. Summarize the company's advantages over competitors in one or two sentences.

5. Use a table to show the company's historical financial situation and future financial forecast.

question 3: I want to know how to write the executive summary in the business plan, and what are the basic contents? Although the executive summary is a "mini version" of a business plan, it does not have to cover every aspect of the business plan. The following are the basic contents of the 51 Fund Project Network:

1. Summarize the investment highlights of the company in one or two sentences.

2. Introduce the company's products or services in one or two sentences and what problems it solves for users.

3. clearly describe the company's business model in one or two sentences-how to make money? You need to be clear about the company's position in the industrial chain and value chain, who are the partners and why do they want to cooperate with your company?

4. Summarize the company's advantages over competitors in one or two sentences.

5. Use a table to show the company's historical financial situation and future financial forecast.

6. Use one or two sentences to state the financing finance expected by the company in this round and what it is mainly used for.

7. Use one or two sentences to show the background and "brilliant achievements" of entrepreneurs and core management teams.

remember, don't copy the above outline completely mechanically. No template can be applied to all companies, as long as every key point is taken care of. What you need to consider is which are the most important, which are irrelevant, which need to be emphasized and which can be brushed aside for your company.

question 4: how to write the executive summary in the business plan, and what are the basic contents? The executive summary is a "mini version" of a business plan, but it doesn't have to cover every aspect of the business plan. The following are the basic contents of the 51 Fund Project Network:

1. Summarize the investment highlights of the company in one or two sentences.

2. Introduce the company's products or services in one or two sentences and what problems it solves for users.

3. clearly describe the company's business model in one or two sentences-how to make money? You need to be clear about the company's position in the industrial chain and value chain, who are the partners and why do they want to cooperate with your company?

4. Summarize the company's advantages over competitors in one or two sentences.

5. Use a table to show the company's historical financial situation and future financial forecast.

6. Use one or two sentences to state the financing finance expected by the company in this round and what it is mainly used for.

7. Use one or two sentences to show the background and "brilliant achievements" of entrepreneurs and core management teams.

Don't copy the above outline mechanically. No template can be applied to all companies, as long as every key point is taken care of. What you need to consider is which are the most important, which are irrelevant, which need to be emphasized and which can be brushed aside for your company.

question 5: how to write the executive summary of the business plan? 11 points simply explain how you make money, without details, but if there are key figures, put them in. For example, if your plan is to open a chain store, then tell investors very briefly who your customers are, where they are, how much people are expected to flow, what is the competition strategy of peers, how much growth rate is expected, how much money is needed, how long the operation cycle is, how many people are needed, what is the key to success, if there is a loan, how big it is, how long it will take to make ends meet, and how to quit the plan. Ordinary investors read this before reading the details. There are too many to be patient with, so just be concise and clear. Generally, each point is in one sentence. Don't expand. The details are in the plan, and don't leave it out. People who often read the report will see what you are missing at a glance.

question 6: how to write the executive summary of the market feasibility report is the background of your analysis report+your opinions to be published+overall conclusion

question 7: how to write the executive summary in the coffee shop business plan? The executive summary is the essence and condensed version of the business plan. It is the highest challenge for entrepreneurs to describe their companies and pens. If the entrepreneur knows what he has done, an executive summary usually takes two pages and six to eight paragraphs. If you start a business, you won't know what you are doing, and you may have to write 11 or 21 pages. The executive summary is like letting VC pick out the pearls from the sand in the shortest time at first sight, and then comparing the quality of the pearls.

You can consult China Business Data Center

Question 8: How to write the summary of the investigation report

Title page

1, title

2, customer (client)

3, research company

4, date

Contents

1, chapter title and subtitle. Attached page number

2, table of figures

3, appendix table of contents

1, brief statement of objectives **

2, brief statement of research methods

3, brief statement of main research results ***

4, brief statement of conclusions and suggestions * *

. Background information)

analysis and results (detailed) ****

1, basic information of investigation

2, general introduction and analysis types

3, tables and graphs

4, explanatory text

conclusions and suggestions ***

investigation methods

1, research types, and. Sample design and technical regulations

a, definition of sample unit

b, design type (probabilistic and non-probabilistic, Particularity)

3, questionnaire

a, general description

b, discussion on the use of special types of problems

4, particularity problems or considerations

5, limitations

a, limitations of sample size

b, limitations of sample selection

c, other limitations (sampling error, timing Questionnaire

users, technical appendices (such as statistical tools and methods)

3, other necessary appendices (such as maps of survey sites, etc.)

How to write a market research report

A survey report is a summary of the whole survey work, including planning, implementation, collection and sorting, and it is the crystallization of the labor and wisdom of researchers, and also the most important written document that customers need.

it is a form of communication, and its purpose is to convey the survey results, strategic suggestions and other results to managers or other people who hold special positions.

Therefore, it is the responsibility of the report writer to carefully write the investigation report, accurately analyze the investigation results and clearly give the investigation conclusion.

1. Title page

Title page indicates the subject of the report. Including the name of the client's company, the name of the market research company and the report date. The title of the investigation report should be as relevant as possible, but it also shows the nature of the investigation project in a general way.

2. Table of Contents

3. Summary of survey results and relevant recommendations

This is the core of the whole report, and it is short and to the point. So that readers can not only get a general understanding of the survey results, but also get more information from the following article. The summary of relevant suggestions includes necessary background, information, important findings and conclusions, and sometimes some reasonable suggestions are put forward according to the needs of readers.

4. This article (main part)

includes the detailed contents of the whole market survey, including the survey methods, survey procedures and survey results. The description of the investigation method should make it clear as far as possible which method is used and provide the reasons for choosing this method.

In this paper, a considerable part should be numbers, tables, and explanations and analysis of these. The analysis should be described in the most accurate and appropriate sentences, with rigorous structure and certain logic in reasoning.

in this part, it is generally necessary to explain clearly the shortcomings in the investigation, and not be vague. If necessary, it is necessary to clearly analyze the extent to which the shortcomings affect the accuracy of the survey report, so as to improve the credibility of the whole market survey activity.

5. Conclusions and suggestions

We should sum up the conclusions according to the survey results, and put forward the advantages and difficulties faced by enterprises or customers, and put forward solutions, that is, suggestions. Give a brief explanation of the suggestion, so that readers can refer to the information in this article to judge and evaluate the suggestion.

6. Attachments

Attachments include some complicated and professional contents. Generally, questionnaires, sampling lists, address lists, maps, statistical inspection and calculation results, tables, drawings, etc. are taken as attachments, and each content needs to be numbered for easy search. ...> >

question 9: how to write the summary of the human resources investigation report is a very systematic thing, which can't be explained clearly in a few words. Simply state:

1. The overall human resources situation, staffing, talent distribution, human resources status and status of the company.

2. Human resource planning, training, recruitment and dismissal plans of the company.

3, the company's daily human resources management, etc.

Question 11: How to write the executive summary of the business plan is a "mini version" of the business plan, but it does not have to include every aspect of the business plan. The following are the basic contents of the 51 Fund Project Network:

1. Summarize the investment highlights of the company in one or two sentences.

4. Summarize the company's advantages over competitors in one or two sentences.

5. Use a table to show the company's historical financial situation and future financial forecast.