Mai guangfan's vision in brand management. From 65438 to 0996, Mai Guangfan applied for registration of the trademark "Harbor", and later Harbor developed smoothly and became one of the top 100 catering enterprises in China. The brand value of seaport is closely related to Mai Guangfan's strong sense of brand protection. With the continuous expansion of the "seaport" territory, Mai Guangfan not only runs restaurants, but also establishes catering schools to make catering have cultural taste and improve the quality of catering personnel in an all-round way. In May, 2002, the "Harbor Restaurant Education Center" jointly founded by Harbor Restaurant Management Group and Zhongshan Technical Secondary School was formally established, and at the same time, the magazine "Food World" was founded, hoping to gather the accumulated experience of Harbor for many years and become a magazine that truly belongs to chefs, and spread their ideas of healthy diet and high-taste diet. Mai Guangfan can have so many new ideas and creativity, which is inseparable from his persistent study and good at absorbing the strengths of others. Mai Guangfan once ordered five servings in a restaurant in Taiwan Province Province in order to learn the way of yolk meat, and everyone next to him thought he was crazy. He even took his senior managers to the food stalls to learn some special dishes cooked by others. Many people are used to picking bones from eggs, but he is used to picking some meat from bones and digesting it into his own things. He often emphasizes that he must study in front of the managers around him. Mai Guangfan is a person who has always been curious about the catering industry. He is always eager to learn and create, always absorbs the essence of people around him and then becomes his own thing. Gradually, he has regarded diet management as an art, and every newly opened restaurant is his laboratory. Mai Guangfan broke the discipline of "teaching apprentices to starve to death" in the catering industry and always passed on his knowledge to his subordinates without reservation. So many of his employees went into the kitchen and out of the hall. They are both skilled chefs and professional managers, and soon assumed the leading role of each store.
Mai Guangfan was invited to help restaurants all over the country plan and manage, which is very similar to the world-famous hotel management company Marriott Hotel. Mai Guangfan made full use of the port brand to cooperate with powerful companies, the other party provided funds, and the port participated in management, thus completing the strategy of transforming the concept of catering into a management concept. Because their respective functions, abilities and advantages complement each other, the investment risk is minimized and the steady development of the enterprise is guaranteed. Since the establishment of the first Zhongshan management company 1998 in August, the group has owned three major catering groups, more than 10 domestic famous catering brands, and more than 60 wholly-owned and joint-venture restaurants, such as Harbour Hotel, Chifu Restaurant, Prince Hotel, Chef Dining Hall, etc., with more than 20,000 employees. And with the scale of three large-scale restaurants every year, the business covers more than 0 provinces and cities in China. At the same time, Mai Guangfan also extended his reach abroad, opening Vancouver Port Restaurant in Canada and Hong Kong Restaurant in Romania, USA. He broke into the international market as a chain restaurant of Harbor brand, and promoted the real Cantonese cuisine culture. Prince Group, founded by Mai Guangfan himself, has been listed in the UK, and The Times reported the sensational effect of listing in a full page.