Milk tea in the restaurant industry is not a profitable industry.
Everyone can actually find a phenomenon that every industry is basically influenced by one or two brands, like Samsung and Apple in the cell phone industry, and Sony and Nikon in the camera industry. Milk tea industry can be said to be affected by the hi tea, hi tea's every move of course by the industry is concerned about, to some extent, the rise of hi tea to promote the upgrading of the tea industry, but also for the development of tea drinks to provide a new way of thinking and development direction.
According to the current heat of the tea, every place will form a local milk tea heat effect, and then to the center of the tea in a certain range of radius, peer business will be attracted to. Obviously in a first-tier city, if you open a milk tea store next to the hi tea, then there is a great risk, especially now that everyone is talking about with the imitation of it, similar products if there is no innovative products or novel concepts is not much chance of winning.