One, according to local conditions and measures to meet the residents of the holiday consumer demand. Adhere to the epidemic prevention and control of normal conditions to stabilize and expand consumption, the implementation of the main responsibility of the local community, to prevent simplistic, "one size fits all", "layers" type of prevention and control, minimize the impact on the production and life of the masses. Low-risk areas should safeguard the reasonable movement of urban and rural residents over short distances within the region and normal consumption activities. Effectively strengthen the supply of living materials, to ensure that the necessities of life are not off-sale, not gear. Conform to the need for the elderly to go to their children's places of residence to reunite, and do a good job of combining traditional and intelligent, online and offline travel services for the elderly and other special groups. We will deploy public **** transportation capacity in an orderly manner, and actively provide non-contact, less-aggregated consumption projects and social services, so as to facilitate consumption at the residents' "doorsteps". Innovation and enrichment of the New Year's Day meals, encourage the provision of multi-category set meals, independent meal preparation, online booking of New Year's Eve dinner ingredients and other services, to encourage the production and sale of semi-finished products and "net vegetables on the market".
Two, to create online festival consumption quality upgrade version. Guiding e-commerce enterprises to open the Spring Festival "not closing" mode, online shopping for new year's goods, catching the big market and other promotional activities. Combined with the characteristics of the festival, the introduction of more customized, intelligent, green goods, focusing on the promotion of brand-name agricultural products, geographical indications, old and other high-quality special products. Various forms of promotional activities will be carried out, and places with the conditions can join hands with enterprises to issue consumption vouchers and favoritism vouchers. Support filial piety and cultural family-style consumption, and encourage the introduction of "one-stop shopping" for the elderly, children and other groups of affordable New Year's gifts. Maintain the market order of the Spring Festival, strictly prohibit unfair competition, "two choices", "big data to kill", the sale of infringing, fake and shoddy goods and other illegal behavior.
Three, effectively expanding consumption in the county and countryside. Supporting the development of new energy vehicles to the countryside, encouraging green and smart home appliances to the countryside in places with the conditions, and promoting the consumption of rural residents by means of enterprise concessions and lowering the proportion of down payment. Guiding production enterprises to actively develop daily-use consumer goods, large electric appliances, building materials, furniture and automobiles suitable for the rural market, and promoting the upgrading of durable consumer goods in rural areas. Accelerating the e-commerce system and express logistics distribution system through counties and villages, supporting large-scale commerce and distribution enterprises, e-commerce platforms and other service enterprises to extend and expand to the countryside, and accelerating branded consumption and quality consumption into the countryside. Expanding the coverage of rural e-commerce, enriching village-level commercial outlets with services such as express delivery and receipt and agricultural product brokerage, and meeting the needs of rural residents for convenient consumption and nearby sales. Improve the quality of rural tourism, leisure agriculture, health care, bed and breakfast economy and other services, the launch of a number of Spring Festival folk theme rural tourism routes, while improving the epidemic prevention and control measures to attract urban residents into the countryside consumption.
Four, riding on the momentum to expand residents' ice consumption. Combined with the organization of a simple, safe, wonderful Winter Olympics, Winter Paralympics, actively implement the action plan for the development of ice and snow tourism, vigorously expand the market for ice and snow competitions and performances, to create a brand of ice and snow sports events, to further enhance the participation of the northern snow and ice consumption, and to fully tap the potential of the south of the snow and ice consumption. Strengthen the publicity and promotion of ice and snow tourism boutique lines, and enrich the supply of peripheral tours, suburban tours and ice and snow tourism products. Increase the construction of ice and snow tourism facilities, and promote the creation of indoor and outdoor ice and snow consumption scenes integrating fitness and leisure, competition and performance, sports training and cultural experience. Carry out colorful ice and snow consumption activities, optimize transportation and communication, equipment sales and leasing, emergency rescue services