The prospect of restaurants doing WeChat applets is very good. Because small programs can help you:

1. Reduce the cost of employing people

In the daily operation of restaurants, there are two major costs, one is store rent, and the other is labor. Small programs can help restaurants reduce part of labor costs, and then help restaurants increase part of their income. For example, the functions of booking, ordering and collecting money are implanted. Then, let customers make self-service appointments, order food and pay through small programs. In this way, then you can transfer the people who were originally responsible for these jobs to other positions, and then you can reduce some service personnel, thus reducing your own labor costs.

2. Reduce the cost of customer acquisition and drainage

The third-party group purchase and comment platform is a customer acquisition and drainage channel that many restaurants will use. But the cost of this channel is very high. Because this kind of platform will take 21% commission from the order. The applet is developed by the restaurant itself, so it won't take commission. Under this premise, restaurants can naturally reduce the cost of attracting customers, and then improve their own income.

3. Bring a lot of traffic

Applets can bring a lot of traffic to restaurants. Because there are a large number of marketing plug-ins in the applet, restaurants can use the plug-ins to launch various marketing activities to attract customers to the store. For example:

(1) Coupon

Use coupon plug-ins to distribute coupons, cash coupons, redemption coupons and so on to customers. Take the coupon as an example, restaurants can launch: enter the small program-you can get a coupon for a hot dish. After receiving this coupon, customers have a great chance to spend money in the store. Under this premise, restaurants can often get a batch of traffic. At the same time, after customers arrive at the store, they generally don't just order one dish, so this coupon can often drive the sales of other dishes, thus helping restaurants to get higher profits.

(2) Pintuan

Use Pintuan plug-in to launch: invite friends to place an order together, and you can enjoy XX discount or reduction of XX yuan. This kind of "saving money" activity can usually attract a large number of participants. In other words, a large number of people will invite their friends to place an order together. Under this premise, restaurants can often get a lot of traffic.

We have developed several small programs for restaurants before, and I can show you some cases.