Taking 2023 as an example, Naixue is in its 8th year.

Naixue's tea was founded in 2015, headquartered in Shenzhen City, Guangdong Province, under the Shenzhen Pindao Food and Beverage Management Company Limited tea beverage brand. So as of 2023, ***8 years. Innovation to create the form of tea + soft European bag, to 20-35 years old young women as the main customer group, adhere to the tea base 4 hours a change, soft European bag does not stay overnight.July 2, 2019, Naixue's tea was selected as one of the top ten brands of tea drinks in China.

As of May 11, 2023, the number of Naishue's Tea stores across the country reached 1,158, all of which are directly operated stores and do not accept franchises.On December 7, 2023, Naishue's Tea celebrated the 6th anniversary of the brand. NAYUKI launched the official IP image NAYUKI, saying that it comes from the wonderful multiverse, and on the anniversary day launched the sale of a limited edition of 300 copies of the NFT blind box works and the global limited edition of 1,000 sets of NAYUKI tide play.

Brand honors

2019, China's top ten brands of tea drinks. 2020, China's top ten brands of tea drinks. 2020, NAYUKI's Tea Founder Peng Xin was awarded Shenzhen's Top Ten Young Leaders. 2020, NAYUKI's Tea was awarded 2020's Best New Consumption Brand Award. 2018, China's Catering Brand Power Top 100 brands.2021 In August 2021, it was selected as "Top 15 Chinese New Style Tea Drink Brands in the First Half of 2021" released by iiMedia Ranking.

In December 2021, Nexue's Tea entered the list of New Consumption Category of 2021 New Award and was awarded as the Most Influential New Consumption Brand of the Year by virtue of its outstanding product innovation.

In February 2022, Nexue's Tea was honored as the Outstanding Business Enterprise of 2021 by the Department of Commerce of Shaanxi Province.

Reference for the above: Baidu Encyclopedia-Neixue's Tea