Experts vote for the most profitable entrepreneurial direction of the economic downturn, many people lost their jobs, and turned to the idea of entrepreneurship, but in thinking about the business sector, the most important thing is to catch the pulse of the market trend in order to reduce the risk of entrepreneurship. Statistical results, the most lucrative entrepreneurial direction of the top five in order: the concept of affordable, health concept, personalized concept, the concept of education and women's concepts, the most lucrative potential of the industry in order: children's literature and education, health care, adult complementary education, health food, personalized commodities, breakfast store, slimming and beauty, e-commerce, recreational beverages and Chinese snacks, the entrepreneurs may wish to understand and then take action, the entrepreneurs may wish to understand and then take action, the entrepreneurs may wish to understand and then take action. The only way to make a lot of money is to go the wrong way. The first price concept to provide consumers with value-for-money products according to the questionnaire statistics, the price concept with a weighted score of thirty-four points, was selected as the most profitable business concept, Taiwan Franchisee Association Secretary General Lee Pei-fen that the development of the retail industry, the more civilized countries, the concept of affordable to play the more extreme, so like the U.S., Japan and other countries, can be seen everywhere, large-scale out-of-season merchandise shopping malls, and Japan, the Japanese out-of-season merchandise shopping malls. Shopping centers, and Japan's 100-yen stores have also created a bright performance, in addition, because of the economic downturn, industrial competition is becoming increasingly fierce, is also one of the reasons for the prevalence of affordable concept stores. However, it seems that the overall concept of affordable entrepreneurial business, the investment barrier to the catering industry is easier to enter, according to the results of the survey, the most lucrative industry at this stage, including the sixth breakfast store, the eighth e-commerce, the ninth name of the casual drinks and the tenth Chinese snacks, have the concept of affordable, but the majority of the catering industry, it is clear that even if it is the most unaffected by the recession in the catering industry, the current stage to open a store, or a low unit price of food and drink, the industry has become more popular in the market. Or to low unit price of food and beverage has the most profitable opportunities. Breakfast store and casual drinks investment of two hundred thousand, half a year can be recovered breakfast store and casual drinks with this filial piety and profitability, the advantages of fast recovery, the investment cost of about two hundred thousand dollars or so, net profit of up to twenty-five percent or more, generally speaking, half a year can be recovered, and is therefore the first thing that many people consider when starting a business. Li Peifen reminded, these two types of business market has been a franchise brand up to thousands of franchises exist, so at this stage to enter the market with a single store is not very easy to survive, it may be worth considering to join the way of entrepreneurship, and therefore the selection of competitive headquarters that is particularly important. In addition, the challenge in the operation is to change the past management of the passer-by business thinking, at this stage to cultivate familiar customers, create customer loyalty is the main, in order to be able to sustain the business. In addition, in the Chinese snacks, at this stage to the seafood fried store more business opportunities, mainly because the past to eat seafood a dish often to three, five hundred dollars, now the consumer's wallet shrinking, eating out will be relatively less expensive, and compared to other Chinese snacks such as potstickers, congee, etc., seafood fried store is less competition, so the metropolitan area has arisen in the affordable seafood fried store, as long as each dish of eight, ninety dollars! The business is quite prosperous Chien Hiei Enterprise Management Consulting Company general manager Xie Zhiming pointed out that affordable seafood fried store opening cost of about 1 million to 1.5 million yuan, about six months to a year will be able to return to the capital, suitable for opening in the night market or more crowded mixed residential and commercial areas, if you can be integrated into a chain of franchises to operate, you can lower the cost of purchase to improve gross margins, a greater chance of earning money. The second health concept to meet the health needs, there is money to be made with the level of knowledge, national income enhancement, the concept of people's health is also paying more attention to, no longer because of the medical needs of the sick, the concept of preventive medicine has been y rooted in people's hearts, which can be seen from a few years ago had been popular Ganoderma lucidum, aloe vera, to the recent tomato product sales have been evidenced, and even now more than a lot of fitness clubs, health restaurants and so on. Even drinking water and organic fruits and vegetables will be emphasized because of the health benefits and sales, so according to the results of the questionnaire, health concepts with a weighted score of 24 points, for the second most lucrative entrepreneurial direction. Healthy drinks high unit price, high gross profit, faster recovery and according to the experts voted the most potential to make money in the industry, such as the second place of health care and the fourth place of health food, are with the health concept of the entrepreneurial direction, but if you look at the investment threshold, the health care industry, including pharmacies, traditional Chinese medicine stores or drugstores investment threshold, are more than three million, the gross profit of about thirty-five percent, the recovery period is longer for the capital Enough people long-term development, but fortunately, these industries have brands to provide franchise business, such as Nanda Health Taste Evergreen Pharmacy, etc., interested in investing in the health industry entrepreneurs, can be counseled by the headquarters to enhance the medical profession, reduce the technical barriers to open a store, and can be suppressed the price of purchases to increase profitability. The health food industry is divided into natural health drinks and the pursuit of health, therapeutic food and beverage specialty stores, the latter higher opening costs, about one or two million, while the health drinks store investment barrier is relatively low, the opening cost of about five hundred thousand to eight hundred thousand yuan, not only easier to enter the industry, and if the first-class metropolitan area business circle as the main force, the average unit price of about eighty yuan, gross profit can be as high as 60%, so about three months on! Can be recovered, is the health concept of various types of business, business, the fastest money. The third personalized concept emphasizes tailor-made, cohesion of the community identity of the so-called personalized concept can be divided into two kinds, one is the personalization of goods, mainly to seize the young people nowadays, changeable, new, personal awareness of the high Zhang's qualities, self-awareness of the image of each customer tailor-made for each one-of-a-kind personalized goods, such as personalized pendants, dolls, etc., to meet the potential narcissism of the consumer, and therefore produce Business opportunities. The other is the store personalization, because many domestic retail services have entered the stage of full competition, so the key to success at this stage of the store is to let consumers have a sense of identity, to have a unique store personality, such as selling coffee Starbucks, selling household goods of the non-printed goods, selling beauty care products, such as beauty stores, etc., is the representative of the personalization of the store. Avoid the popularity of fever to reduce business opportunities, raise the technical barriers to the stores close to the current market of personalized goods, such as stickers, digital photo stamps, etc., but these products due to the low level of technology, the popularity of the faded, not easy to do creative changes, but also easy to make the business opportunities fever, in addition, there are high-priced works of art, such as glazed glass, and so on, subject to market constraints, but also not everyone can afford to consume, and therefore, in individual Entrepreneurship, to the surrounding life goods into, and then tailored to belong to the personalized creative goods, there is a larger niche, such as has been opened to join the Arecibo doll, mainly through material changes, coupled with artistic creative design, manufacturing personalized goods, investment amount of about three hundred thousand or so, because the gross profit can be as high as six to eighty percent, the fastest six months will be able to recoup. Another niche for the development of personalized products, mainly because of the current stage of the large stores to seek product differentiation, for the characteristics of the personalized products are eager, so even if you do not have the background of the consortium, as long as the product is special enough, the stores are very welcome to move in, to the sale of German smoked puppets "Puppet Heart" as an example, less than half a year after the opening of the store, such as the sincere tastes of the Shinkoh Mitsukoshi and other stores have to invite to move in, and the advantages of moving in The advantage of the store is that, through the gathering power of the store, it can greatly increase the turnover and popularity. Fourth place education concept of children's education and career education business opportunities Although the concept of education to weighted score of ten, only the concept of entrepreneurship with money-making opportunities fourth place, but by the votes of the most lucrative industry, children's literacy industry and adult tutorials grabbed the top three can be seen, in line with the concept of education industry is very lucrative potential. Hsieh Chih-Ming believes that, with the increasing proportion of dual-income families, the mentality of expecting a child to be a dragon, so that parents are not stingy in investing in the education of their children, thus creating a niche for the children's education industry market. And the working class because of the rising unemployment rate, alarmed that it is now the era of people looking for work, in order to strengthen the competitiveness of more actively cultivate the second expertise, so let the adult tutorial industry business opportunities emerge. Remedial education industry, although high investment amounts, more than two years can be recovered to the children's education industry, according to statistics, the nation's two to twelve-year-old children *** have 335,000 people, of which more than 20% of the children on the talent classes to an average of 1,500 yuan per person per month to estimate the size of the annual market of more than 12 billion dollars, and two to six-year-old children in kindergarten about 142,000 people to an average of 60% enrollment rate estimates, the market size of more than 20 billion dollars. With an average enrollment rate of 60% and an average monthly cost of $7,000, the annual market size will reach more than $72 billion. Coupled with the government's active promotion of American language and computer instruction in elementary schools, the children's literacy market is expected to reach an estimated value of $100 billion, but with the extension of the age group of American language learners, bilingual kindergartens and a combination of various types of talent classes have become a trend of the current market for children's literacy. Overall, the investment in the children's education industry is not low, about 2 million to 4.5 million dollars, but because of the small difference in revenue between low and high seasons, the net profit of about 45%, so most of them can be recovered within two years. Adult tutorials can be divided into two concepts, one is to cultivate the second professional tutorials for office workers, such as the American language, computers or entrepreneurship tutorials, the second is because of the weekly rest two days after the increase in leisure time for the country's people, and therefore will use the time for personal interest in further education, such as flower arranging, dancing, etc., the former is currently a greater business opportunity, the investment barrier is more than two million yuan above the more suitable for the opening in the office district, the teacher is the key to victory! As long as the word of mouth, business will continue to flow, about two years can be recovered. Fifth female concept Catch - her - the feeling of making money is not difficult with the women's economic independence and autonomy, consumer power to improve, many products have to women as the target market, such as the past rent bookstore to teenagers as the main clientele, and the top ten flowers and butterflies Museum is also a rent bookstore, but the clientele has shifted to the other side of the market. For example, in the past, rental bookstores were mainly for teenagers, but the top ten flower and butterfly stores, which are also rental bookstores, have shifted their customer base to women, and credit cards, which are specially designed for women, are also aimed at women's strong consumption power. The results of the questionnaire vote, the concept of women with a weighted score of eight points, for the concept of entrepreneurship with money-making opportunities for the fifth, Lee Pei-fen pointed out that in the past, entrepreneurial bosses are mostly men, but from this year's survey to join the Entrepreneurship Expo found that the ratio of men and women wanting to start a business for a ratio of one to one, so that women's entrepreneurial willingness to improve the business of women's concept of the store business model fermentation of the reason. All-round beauty industry has the opportunity to make money when buying food may be for a couple of dollars to calculate the women, in order to make themselves more beautiful, but spend money without mercy, especially many slimming and beauty industry continues to publicize through the mass media advertising campaign to stimulate the desire of women's beauty nature, and therefore led to the emergence of the slimming and beauty industry close together and then with the refined diet, the number of people who have a slimming and weight loss needs of the country, but also rising, according to a survey, as much as 70% of the women who have a slimming and weight loss needs of the country. According to the survey, there are up to 70% of women, dissatisfied with their own body, which is the reason why the slimming beauty industry has business opportunities, in general, the investment cost of about two million yuan or more, but because of its high gross profit, mostly within a year and a half can be recovered, but the current slimming beauty industry is no longer confined to the simple face, the body landscaping, for the sake of invincible in the market to assist the female all-round body and mind to enhance the is the Trend, so in addition to the application of high-tech equipment and natural nutrients, combined with spa and beauty seminar activities, is the future focus of the slimming and beauty industry. However, Li Peifen pointed out that many entrepreneurs have a misconception, that is, usually think that the small business will be successful, and ignored the industry whether there is a market? Or whether there is no saturation problem?