College student groups due to the huge number and high total consumption, many businesses are looking at the college student consumption platform, the catering industry is no exception. Many business-minded people have put their sights on the university city catering project investment, choose to open a restaurant in the university city. However, before opening a store, you need to know the reasons and characteristics of college students dining out.

First of all, a big reason for college students to go out to eat is to get together, and to hot pot, barbecue, buffet is the main. Secondly, the average consumption level of college students dining out is low, so the grade of the store is also a factor to consider. Finally, college students have different tastes due to geographical reasons, and to meet their consumption needs requires a variety of dishes. Below, we summarize a few common dining categories in university towns for your reference.

1, chicken pot, pickled fish

These two categories of stores are not worried about customers, because similar to the hot pot but not hot pot, you can first eat the dishes in the pot, and then like a hot pot to add side dishes to cook. Many college students choose these two types of dinners because the price is not very high, a pot of two ways to eat, and the gathering time will not be very short.

2, barbecue

Barbecue restaurants are also very popular in college towns, especially self-service barbecue restaurants. If it is a barbecue restaurant, mostly for late-night snacks. This type of store to pay special attention to the hygiene of food and the flavor of the seasoning. If the taste is good, the word of mouth among students is good, repeat customers are very many. Whether it is a small party or a group dinner, it is a good choice.

3, sushi

Sushi as both as a staple food and as a snack food category, consumption is concentrated in the female college student groups. The use of girls love beauty and fear of fat characteristics, the main push of vegetarian fruits and vegetables sushi. Other flavors of sushi should also pay attention to fresh, as long as the taste of the acclaimed, many consumers will be in the passing time to buy a few copies, traffic is still very substantial.

4, milk tea, coffee

Many couples, girlfriends, like to have a cup of tea and eat a snack in the leisure time. Milk tea store, coffee shop, is their first choice. Because this kind of store is not the same as the foreign fast-food restaurants, the atmosphere is soothing, soft seats, can let people relax. Moreover, a few cups of tea and a few small snacks, the price is also within the affordability of college students.

5, baking class

College students in the cafeteria can rarely buy bread, cakes. Even if the school supermarket has a bakery, there are not many categories, and students will get tired of eating. Therefore, in the university town to open a baking class store, business will also be very prosperous. Especially different from the packaging within the school, many people boys will choose to buy for their girlfriends.

These are the more common categories, of course, because of the different regions, people's preferences are different. Before joining may wish to go to the survey of the public consumption trends, field visits to the existing restaurant brands, and finally decide to join the restaurant category and brand.