1 doesn't need to be distracted to make multiple numbers. Service number? Enterprise? Personal number? Many enterprises have registered many, but they have not done well. If it is a medium-sized enterprise, making a service number is the best choice. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.
the potential of 2 personal numbers cannot be ignored. The game of friends circle is not just selling goods, and friends circle is not only for individuals to play. Enterprises can also make personal numbers and friends circle. For products with high customer unit price, for products that need trust, and for products with high return rate, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than that of WeChat official account.
3 for companies that just started to do wechat, complex data reports are of little significance. Pay attention to the interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance without fans is too low! It is most important to find ways to turn old customers into WeChat friends and turn them into fans.
4 how to break through the number limit. There is a simple way to increase each number to about 4111 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. Every time you send a circle of friends, you can synchronize multiple numbers together.
5 once in a while, come to an interactive copy, but the lively comments and praises may not be seen by anyone else (only friends' likes and comments are added to each other). What should I do? Please reply to someone's comments without @ him, but directly click on the comments under your post to reply, so that others can see it.
6 if no one is interacting with you and it seems too cold, you can also pretend that someone is commenting on you and leave a few comments for yourself. For example, even if there is no reply, you can reply like this: thank you for your enthusiastic support, tears streaming down your face! In this way, others think that there are really many replies, and they will feel very lively when they see them ..
7 A similar method can also be used to advertise themselves. For example, if you send an interesting product, you want to let everyone know how to buy it, but there are many praises, and no one asks for the purchase address. You can't say it directly. You can reply in a unified way: there are too many people asking me about the purchase method, so I will tell everyone in a unified way ... This will remind those people to buy it without being abrupt.
9 the opening rate of wechat articles depends on the article title, followed by the article summary, and then the first picture. Among them, the title accounts for 51%, and the other two account for 51%. If these three things are not well coordinated, the content of the article will be greatly affected!
sometimes some auxiliary emotional explanations can be added to the titles of p>11 WeChat articles. Just look at the second half of the title of my article. Similarly, "this video was forwarded by 41 million people" and "CCTV has been exposed!" , but this method is a bit low, and it is not recommended to use it more.
11 For a single graphic article, you must write a summary, which will determine the opening rate of the article. Those articles that despise the default summary most are too wasteful and irresponsible!
there are several ways to write the abstract of p>12 single graphic article, which are very popular. For example, choose two philosophical sentences in the article; Quote an influential point in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I sent an article, the summary was: understand this article, your troubles will be reduced by 91%!
13 It is very important to have pictures in the article. If the article is too long, there must be many pictures. Now the problem of mobile phone traffic is no longer a problem. Don't worry about many pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. Everyone won't feel uncomfortable.
14 If you send a link in your circle of friends, you must send a short link. Too long links affect the appearance, making people have no desire to click. The way to generate short links is to post the links on Tencent Weibo once, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.
15 When forwarding articles in the circle of friends, you should add your own comments or extract the opinions in the articles. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others can forward your article in the circle of friends and copy your text description directly.
after p>16 wechat articles are written, you should think about what effect others will forward. There are two kinds of forwarding, one is the circle of friends, as mentioned above. There is also a WeChat group. When forwarding in the WeChat group, the first 36 Chinese characters will be displayed, and the default is the first 36 Chinese characters of your article. If you have a summary, it will be displayed automatically. Do you understand?
In WeChat official account p>17, if you publish a series of original articles, it will have a good effect on attracting fans and increase interaction. Fans who have read it will wait for the next one, and fans who have read the next one will return to your account to read the previous ones. Enrollment articles written by enrollment spies are often divided into two parts, which can bring many new fans' attention every time.
18 Don't put pictures at the bottom of WeChat official account's article that remind you to share and pay attention to your account. It looks very low, but the key is basically ineffective. The time period for educating users has already passed, so you don't need to educate users. Remember it!
19 to promote micro-signals, there must be a stunt, and this stunt should be specific, not "pay attention to the enrollment spy, you can watch the Autumn Enrollment Plan". This is not specific enough. It can be "reply" Autumn Enrollment "in the background of WeChat zsdb11 to check the Autumn Enrollment Plan". Directly publish your own micro-signal and put it in some places. Even if the exposure is high, it is difficult to convert it unless you are a big star.
21 WeChat official account's content, to avoid too single content. For example, an educational account, if it is an educational article every day, this account will be meaningless. Enterprise accounts are related to your enterprise every day, and they will be very boring. Have a main line, and then add other content.
21 WeChat official account's maintenance, pay attention to shaping the image of Xiao Bian, so that he has distinct personality characteristics. Xiaobian can occasionally sprinkle a jiao. For example, "The winning rate in yesterday's activity was set too high, so the company wanted to fire me, and the boss said that unless there were 111 people replying to support Xiaobian ..."
22 If you use your personal number, you must make good use of one function: grouping function. You can separate some private friends from customers; Can solve the problem of multiple accounts; The high frequency interaction time can be staggered.
23 It's best not to fix the publishing time of friends circle. If it is too regular, it will not be life-oriented. But the interval can be fixed, for example, between 8: 11 am and 11: 11 am, and the content of the post can not be too regular. Sending more than one circle of friends at the same time will make people feel bad.
24 The number of pictures of friends circle should not be 5, 7 or 8, otherwise it will look ugly. Just try it. You call this obsessive-compulsive disorder? Well, I'm a little, seeing this picture, I have blocked the conflict in his circle of friends!
25 friends circle can write words first, and then match pictures, which is a routine practice; You can also send pictures first and then reply to the text in a unified way, which can automatically remind many people to see them.
26 how to increase interaction? The text content published by the circle of friends leaves more question marks, and the interaction naturally increases. See why?
27 when you are free, just give a compliment to your friends. If you like it more, everyone will be familiar with it, and it will be natural to interact. Reminder: You should watch carefully. People have a car accident, their wallets have been stolen, and they have gained weight ... If you like it, people will hate you for life!
28 bind wechat with QQ number, and then directly promote QQ number. When a WeChat is full, bind the next WeChat. This can be unified promotion. You know.
29 Remember to save important group chats in the address book to avoid missing them in the future.