1, the positioning of the customer base, what kind of customers does your store target, and is your message sent to members or strangers? If it is regional, finding accurate figures is the biggest challenge.

2, the platform, we must find a reliable platform, don't be greedy, if the platform is pitted, it is better not to send it, and spend money in vain. Haoyu Information Communication, Gong Yu and Dada are all worthy of recommendation.

3, content, 70-word SMS is one, and there will be multiple charges after exceeding it. It takes a lot of writing skills to explain your advantages or benefits in short words, and attractive content will add a lot to your advertisement. Generally speaking, the content is divided into two categories, one is simple and to the point, and the other is the pursuit of individuality. You can use humor or imitate some lines to deepen the impression of customers. Every company's business is different, and its expression is different. In short, it is a good plan to simply explain your intention and let customers understand your content at a glance.

4. Send time, and study when your customer base is most likely to receive information and then consume it. In the information age, customers receive too much information every day, and your information is time-sensitive.